A buyer persona is a fictionalized characterization of your best customer(s) based on information about them and how they use your product or service. It is a semi-fictional representation of your ideal customer. […]
Glossaryletter: b
Bounce Rate
Bounce rate is a metric that shows the percentage of visitors that leave a webpage without taking an action, such as visiting another page, clicking on a link, etc. […]
Below the Fold
What is below-the-fold website content? “Below the fold” refers to the part of a website that can only be seen after scrolling down. This type of content appears below “above-the-fold” content, which is immediately visible to the user. This terminology (rightly) suggests that the content below the fold is less important than above-the-fold content. Below […]
Behavioral Targeting
What is behavioral targeting? Behavioral targeting is a marketing technique that involves using data collected about people’s online activities (i.e. their web browsing behavior) to display targeted advertising and other marketing messages. How behavioral targeting works Behavioral targeting relies on leveraging behavioral data to deliver relevant ads to online users. It stands to reason, then, […]
Behavioral Segmentation
Behavioral segmentation categorizes your visitors into groups based on a shared, specific behavior pattern like their purchasing behavior, the customer journey, the awareness stage, their knowledge, or product usage. […]
B2B
Business-to-business is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer. […]
