Customer value optimization (CVO) is the framework in which companies focus on raising the value of their customers to grow their businesses. The framework aims to create an incredible customer journey–by providing real help to visitors–and increase the ROI for entire digital marketing activities. […]
Glossaryletter: c
Customer Satisfaction Score
A customer satisfaction score, often abbreviated as a CSAT score, is used to measure how well a company meets or exceeds the level of expectation felt by a customer upon interacting with their products or services. […]
Customer Relationship Management Platform
A customer relationship management platform (CRM platform) refers to the technology a company employs to manage interactions with a customer, capturing key information generated during those engagements. […]
Customer Lifetime Value
Customer lifetime value (CLV) is a metric that measures the total revenue a business can expect from a customer over the whole period of their relationship. […]
Customer Journey
A customer journey refers to the path of interactions an individual has with your brand. […]
Customer Experience
Customer experience (CX) is a customer’s overall perception of your company, based on their interactions with it. […]
Customer Data Platform
What is a customer data platform (CDP)? A customer data platform (CDP) is software that combines data from multiple tools to create a single customer database. Having a unified customer database of all the data collected across various ecommerce platforms and tools will help you to create more personalized experiences for each customer. How does […]
Customer Data Management
Customer data management (CDM) is the process of gathering, organizing, and analyzing data about your customers. […]
Customer Acquisition
Customer acquisition is the process of bringing in new potential customers. […]
