Impression refers to the number of times your content was displayed, no matter if it was clicked or not. […]
Glossaryletter: i
Ideal Customer Profile
What is an ideal customer profile? An ideal customer profile (ICP) is a collection of all the traits and qualities that a company’s most valuable potential customers possess. For a simple example, a B2B marketing team might realize that medium-sized businesses that are involved in the service industry are their best customers. In reality, a […]
