What is lead qualification? The lead qualification process is a way of sorting potential customers according to how likely they are to make a purchase in the future. Companies create an ideal customer profile (ICP) that represents what their “perfect customer” would look like. Then, all sales leads are compared to that profile in order […]
Glossaryletter: l
Lead to Paid Rate
It’s the percentage of leads that turn into customers. […]
Lead Nurturing
Lead nurturing is the process of developing and reinforcing relationships with customers at every stage of their journey. […]
Lead Generation
Lead generation is the process of attracting prospects to your business in order to increase future sales. […]
Landing Page
A landing page is a standalone web page, created specifically for a marketing campaign, with a single focus or goal. […]
