Profit margins are expressed as a percentage of selling price turned into profit. It is used to measure how well the company can control its cost. The higher the profit margin is, the better the company is thought to control costs. […]
Glossaryletter: p
Product Recommendation
Product recommendation is an ecommerce personalization strategy. It is a filtering system that automatically recommends a list of relevant products to every single user to increase their demand to purchase as many items as possible. These suggestions can be the most popular products, recently viewed items, others also bought these, etc. […]
Pay Per Click Advertising
“Pay per click” or “PPC” is a method of a payment referring to when website visitors click on a featured ad. As opposed to other cost models, the ad owner must pay per click each time his or her ad is selected, which is owed to the website owner who agreed to host the ad. […]
Pageview
What is a pageview? A pageview occurs every time a user views a specific web page. Pageviews are counted at every instance of a page loading (no matter how many times it’s reloaded in a session). In other words, a pageview is a metric defined as the total number of times a page is viewed. […]
