Return on Investment

Return on investment (ROI) measures the gain or loss generated on an investment relative to the investment’s cost. It is usually expressed as a percentage and is used for personal financial decisions to compare a company’s profitability or to compare the efficiency of different investments. […]

Read More

Remarketing

Remarketing is a common form of digital marketing in which you serve targeted ads to people who have already visited or taken action on your website. […]

Read More

Recommendation Engine

A recommendation engine is a tool that analyzes available data to make suggestions for items that a website user might be interested in. […]

Read More