Triggering is the process when you identify when to show your messages. With OptiMonk’s triggering options, you can display your message when a visitor is about to leave your site, after x seconds of browsing your site, when a visitor has scrolled down on your page, and more. […]
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Top of Funnel
What does top of funnel mean? The phrase “top of funnel” refers to customers who are in the first stages of the customer journey. These potential customers are just exploring their options and still have a long way to go before making a purchase. In digital marketing, there are five awareness stages that describe the […]
Third-Party Data
What is third-party data? Third-party data is information collected by companies and organizations other than the company that’s planning to use the data. Third-party data can be, social media data, such as posts and interactions on platforms like Facebook and Twitter, which can be analyzed for insights into consumer behavior and sentiment. Or location data, […]
Targeting
What is targeting? Targeting helps marketers send their messages to a particular group, or segment, of visitors from the target audience. Since your target audience probably has many different types of people in it, you need to identify audience segments that share something in common. After you identify these groups, you can send targeted messages […]