Triggering

Triggering is the process when you identify when to show your messages. With OptiMonk’s triggering options, you can display your message when a visitor is about to leave your site, after x seconds of browsing your site, when a visitor has scrolled down on your page, and more. […]

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Top of Funnel

Top of funnel refers to the process of marketing to a wide audience to generate leads. This is the first stage of the buyer’s journey and audiences are mainly searching for information at this stage, so the primary goal of marketing at the top of the funnel is building brand awareness and capturing leads. […]

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Third-Party Data

Third-party data is any information collected by companies that don’t have a direct relationship with the user the data is being collected on. […]

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Teaser

A teaser helps to grab visitors’ attention before or after seeing your popup. You can show visitors a preview before displaying a popup, or you can give a second chance to visitors who close the popup and don’t subscribe, so it works like a minimized reminder. […]

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Targeting

Targeting is the process when you identify users that you would like to reach with your messages. You choose who to show your message to. With OptiMonk’s targeting options, you can reach visitors by location, visited pages, traffic source, and more. […]

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