User Experience

This refers to the visitor’s overall experience about using a particular product, system or service especially in terms of how easy or pleasing it is to use it. […]

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Use Case

A use case shows you how you can achieve certain goals in OptiMonk. An example use case in OptiMonk is: “Promote a special offer when visitors are about to leave your website.” […]

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Upsell

What is upselling? Upselling is a sales and marketing strategy that encourages customers to opt for a higher-priced or premium version of the product they originally intended to buy.  For instance, an electronics retailer might nudge customers to purchase an improved version of a phone that has additional features (such as extra memory or a […]

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Unique Value Proposition

A unique value proposition (or unique selling proposition) is a unique aspect of a company’s products and/or services that sets them apart from what competitors offer. […]

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