35 Best Responsive Ecommerce Website Examples

Csaba Zajdo
September 29, 2019
Ecommerce
6 min read

Building a responsive ecommerce website may have felt challenging in the past, but that’s about to change.

A responsive website is fast, easy to navigate, adapts seamlessly to different devices, and minimizes the need for excessive scrolling.

In this article, we’ll:

Explain what it takes to create a responsive design
Showcase 35 of the best responsive ecommerce websites

Let’s get started!

What does a responsive ecommerce website mean?

So, what exactly makes a website “responsive”? A responsive ecommerce website is one that adjusts to various screen sizes and devices, ensuring a smooth and consistent shopping experience for visitors.

Let’s break down what this entails:

Flexible layouts: The layout of the website automatically adjusts to different screen sizes. Whether a user is on a desktop, tablet, or smartphone, the content is displayed optimally.
Optimized navigation: Menus, buttons, and other navigational elements adapt to provide ease of use. For instance, a “hamburger” menu might replace a navigation bar on mobile devices for better accessibility.
Scalable images and media: Product images and other media are designed to resize without losing quality, ensuring they don’t slow down the page’s load speed.
Consistent shopping journey: The user’s journey—whether browsing products, adding items to the cart, or completing a purchase—remains consistent and user-friendly across all devices.
Higher accessibility: A responsive ecommerce site ensures that all users, regardless of their device or platform, can access the content without any friction or confusion.

35 best responsive ecommerce website examples

Let’s see the 35 best online stores that have a really outstanding ecommerce website.

1. Alo Yoga

Alo Yoga’s responsive design is vibrant and user-friendly. The mobile version features large, clear images, and one-tap shopping for bestsellers, providing a seamless browsing experience across devices.

2. Victoria Beckham

Victoria Beckham’s site is clean, sophisticated, and easy to navigate. The design ensures a consistent shopping experience on both desktop and mobile, with intuitive CTAs and smooth transitions.

3. Casper

Casper’s website is user-friendly, with clear CTAs for sales and bundles. Their mattress quiz helps guide shoppers, streamlining the decision-making process.

The mobile site retains these features, optimizing the experience for on-the-go customers.

4. Keen Footwear

Keen Footwear uses large product images and personalized recommendations to enhance the shopping experience.

Their mobile version keeps things smooth, with easy navigation and quick product viewing.

5. Glossier

Glossier divides their homepage into skincare and makeup categories, making it easy to find products. On mobile, large, tappable buttons simplify navigation and streamline the shopping experience.

6. Rhode

Rhode by Hailey Bieber features a simple, stylish design with prominent products on the homepage.

Product pages are mobile-optimized with one-click shade selection, ensuring a smooth experience for shoppers.

7. Bombas

Bombas provides clear navigation and one-tap color/size selection, making the shopping experience effortless.

The mobile site includes a sticky discount bar, making it even easier for users to make purchases.

8. Allbirds

Allbirds’ minimalist design focuses on large, swipeable product images that adjust seamlessly across devices. The mobile version delivers the same smooth browsing and shopping experience.

9.Sol De Janiero

Sol de Janeiro’s homepage showcases product launches and includes a progress bar for free shipping. The mobile experience mirrors this, with a quick add-to-cart feature and easy navigation.

10. Stanley

Stanley’s clean, minimalist design is optimized for mobile, where users can scroll through products with ease. The site maintains high-quality images across devices for a consistent shopping experience.

11. FIGS Scrubs

FIGS offers a simple, effective layout for easy shopping, with options to personalize and select sizes. The mobile version offers the same seamless experience with straightforward navigation.

12. Peets Coffee

Peet’s Coffee’s homepage features lifestyle-oriented categories, making it easy to shop. The mobile site maintains this clarity, with user-friendly navigation and easy access to product options.

13. Summer Fridays

14. Rains

Rains’ responsive design includes a sticky shopping bar, simplifying product selection. The mobile version ensures the same seamless experience with intuitive navigation and easy product viewing.

15. Beis Travel

Beis Travel’s homepage is well-organized and easy to navigate, with detailed product pages. On mobile, the site transitions smoothly, offering clear product images and simple navigation.

16. Alani Nu

Alani Nu’s vibrant design sets a fun tone for the shopping experience, with large, easy-to-tap CTA buttons on mobile for quick navigation and effortless shopping.

17. Bubble Skincare

Bubble Skincare offers a playful, interactive website. On mobile, their easy-to-tap buttons for “add to cart” and “closer look” make the shopping process quick and fun.

18. Mejuri

Mejuri’s minimalist design offers clear product categories and easy resizing of images. On mobile, the site is equally streamlined, allowing users to browse and shop effortlessly.

19. The Sill

The Sill’s responsive site showcases large images of plants, allowing users to explore bestsellers and new arrivals on mobile with ease, ensuring a smooth shopping experience across devices.

20. Taylor Stitch

Taylor Stitch’s clean design highlights new arrivals, with a responsive mobile version that makes browsing and purchasing simple and straightforward.

21. The Body Shop

The Body Shop’s minimalist design and easy navigation ensure a smooth shopping experience, with mobile optimization that retains the same simplicity and clarity.

22. Avocado Green Mattress

Avocado’s ecommerce site lets users easily explore different mattress options. The mobile version is streamlined for quick, frictionless shopping with simple navigation.

23. Thrive Causemetics Makeup

Thrive Causemetics’ homepage features before/after visuals to highlight makeup products. On mobile, the site maintains quick add-to-cart functionality and an efficient checkout process.

24.DavidsTea

David’s Tea uses a minimalist design with large, appealing images. Their mobile site mirrors this experience, offering easy navigation and a clear, simple layout for browsing and shopping.

25. RMS Beauty

RMS Beauty’s simple, minimalist ecommerce website makes it easy to shop by category, with a mobile version that allows for seamless browsing and purchasing on the go.

26. Rhone

Rhone’s responsive design includes easy filtering options for size and category. The mobile version maintains this functionality, ensuring quick access to products and a smooth shopping process.

27. Lemmelive

Lemmelive’s site offers a seamless experience with their “build your own bundle” feature. The mobile version supports this interactive feature, making it easy to browse and purchase on any device.

28. Liquid Death

Liquid Death’s quirky design engages users with a fun, responsive layout. On mobile, the site makes it easy to select products with simple options for size and flavor.

29. Lulu and Georgia

Lulu and Georgia’s mobile-friendly site showcases seasonal collections and allows users to swipe through trending items with ease, offering a smooth shopping experience.

30. Laura Mercier

Laura Mercier’s sleek, easy-to-navigate site translates seamlessly to mobile, with large, tappable buttons for a smooth, efficient shopping experience.

31. Harry’s

Harry’s site promotes new products with clear CTAs. The mobile version ensures easy product selection, with quick options for subscribing or saving on future purchases.

32. Thinx

Thinx’s clean, straightforward design makes shopping for undergarments easy. Their mobile site follows the same minimalist layout, providing a seamless experience across devices.

33. Oh Polly

Oh Polly’s fashion-forward site uses high-quality images and a responsive mobile design that makes it easy for users to navigate bestsellers and personalized recommendations.

34. Fenty Beauty

Fenty Beauty’s homepage showcases new products, and the mobile version allows for easy swiping to browse their full range of beauty items, maintaining a smooth experience.

35. Spanx

Spanx’s simple homepage encourages purchases with a “shop before it’s gone” CTA. Their mobile design ensures a fast, responsive checkout process without any distractions.

FAQ

What is the importance of a responsive design for an online store?

A responsive design ensures your online store provides a seamless shopping experience, regardless of whether customers are browsing on desktop, tablet, or mobile devices. This helps boost user satisfaction and conversion rates.

How can I improve the mobile experience for my customers?

To enhance the mobile experience, focus on fast load times, easy navigation, and mobile-friendly design. Make sure product images are optimized, and CTAs (call-to-actions) are easy to tap, ensuring a smooth shopping journey on smaller screens.

Can a responsive design help improve SEO for my online store?

Yes, search engines like Google prioritize responsive websites. By offering a mobile-friendly online store, you’ll not only provide a better user experience but also improve your site’s SEO ranking, leading to increased visibility and traffic.

Wrapping up

We hope you found plenty of inspiration from these outstanding ecommerce websites. Remember: prioritizing a seamless mobile experience can make all the difference in boosting sales and delighting your customers.

Migration has never been easier

We made switching a no-brainer with our free, white-glove onboarding service so you can get started in the blink of an eye.

What should you do next?

Thanks for reading till the end. Here are 4 ways we can help you grow your business:

Boost conversions with proven use cases

Explore our Use Case Library, filled with actionable personalization examples and step-by-step guides to unlock your website's full potential. Check out Use Case Library

Create a free OptiMonk account

Create a free OptiMonk account and easily get started with popups and conversion rate optimization. Get OptiMonk free

Get advice from a CRO expert

Schedule a personalized discovery call with one of our experts to explore how OptiMonk can help you grow your business. Book a demo

Join our weekly newsletter

Real CRO insights & marketing tips. No fluff. Straight to your inbox. Subscribe now

Share this article

Written by

Csaba Zajdo

Csaba Zajdo is the founder of OptiMonk. As an ecommerce veteran, Csaba has over 15 years of experience in working with ecommerce stores. His mission is to reinvent the ecommerce industry and help stores, by creating delightful shopping experiences for each customer.

Posted in
Ecommerce