Fashion
is #1 category
Apparel dominates with nearly 30% of top Shopify stores, followed by Beauty & Fitness, Home & Garden, and Food & Drink.
Shopify BENCHMARK REPORT 2025
Insights from the top 1,000 Shopify stores.
Research methodology
Our analysis of the top 1,000 Shopify stores is based on a combination of structured data from StoreLeads and manual data collection.
StoreLeads provided a comprehensive database of Shopify stores, including key metrics such as estimated monthly sales and pageviews.
This dataset formed the foundation of our research, allowing us to identify the most successful Shopify stores for further analysis.
To supplement this data, we conducted a manual review of each website. By manually assessing the marketing strategies of each store, we were able to identify common trends and statistics among leading Shopify stores.
Fashion
Top 10 fashion
TOP 10 beauty & fitness
TOP 10 home & garden
TOP 10 Food & drinks
Biggest
shopify stores
Steve madden
Steve Madden blends bold fashion with mass appeal, offering trend-driven shoes, bags, and apparel.
Revlon
A legacy beauty brand gone digital, Revlon’s Shopify store has a strong collection curation, and their storytelling supports both new and loyal customers.
Overstock
Overstock’s Shopify store simplifies the discovery of home goods with intuitive filtering and constant value messaging.
Arhaus
Arhaus elevates furniture ecommerce by combining luxury positioning with sustainability messaging.
stanley
Built for adventure since 1913 — Stanley keeps your drinks hot, cold, or just right. Their Shopify presence captures heritage and utility.
casper
Casper disrupts the traditional mattress model with a sleek DTC strategy. Its Shopify store emphasizes comfort, quality, and trust.
ring
Ring’s Shopify store brings smart home protection to the forefront with product education, video demos, and bundled solutions.
figs
FIGS redefines scrubs through a lifestyle lens. Their Shopify site highlights premium quality, modern design, and a strong brand mission.
fashionnova
Fashion Nova dominates trend velocity and influencer-driven commerce. Its Shopify storefront is optimized for conversion.
sanrio
Sanrio taps into global nostalgia with its beloved character lineup — Hello Kitty, My Melody, and friends. Smart use of limited drops and partnerships.
| *Data from StoreLeads | DOMAIN |
CATEGORIES |
ESTIMATED MONTHLY SALES (USD) |
|---|---|---|---|
 |
Apparell |
$207,056,666 |
|
 |
Beauty & Fitness |
$154,033,333 |
|
 |
Home & Garden |
$127,427,000 |
|
 |
Home & Garden |
$106,377,666 |
|
 |
Home & Garden |
$84,285,496 |
|
 |
Home & Garden |
$52,178,000 |
|
 |
Home & Garden |
$47,835,214 |
|
 |
Apparel |
$46,736,333 |
|
 |
Apparel |
$46,508,354 |
|
 |
Arts & Entertainment |
$41,104,888 |
Klaviyo
is #1 app
Klaviyo is used by 70.90% of top Shopify stores which makes it the most popular Shopify app.
AVERAGE NUMBER OF APPS PER STORE
On average, Shopify stores use 13.56 apps to enhance their business.
TOP 10 APPS
Klaviyo: Email
Marketing & SMS
Attentive: SMS + MMS
Marketing
Gorgias: Helpdesk,
Chat & FAQ
Yotpo ‑ Product
Reviews App
Zendesk
Loop Returns & Exchanges
Elevar Conversion Tracking
Swym Wishlist Plus
Triple Whale Analytics
AMP | Back in Stock
TOP PAYMENT METHODS
These are the most commonly used payment methods.
META ADS
is #1 AD
PLATFORM
77.40% of top Shopify stores actively use Meta Ads—making it the most trusted ad platform by leading ecommerce brands.
OWNED CHANNELS
39.40% use
popups
FOR LIST BUILDING
39.40% of top Shopify stores are using list building popups.
top social media
INSTAGRAM is #1 USED SOCIAL MEDIA
TikTok is still underutilized by brands compared to its massive use base and that the average engagement time of 95 minutes per day (vs. 62 minutes on Instagram).
Stores with most followers
Celebrity-backed businesses dominate when it comes to social engagement.
Katy Perry Collections
Mythical
Jefree Star Costmetics
Peachybbies
Shaq
JellyRoll
Steve-o
Victoria Beckham
SpongeBob Squarepants
Tyson
53% USE Referral programs
The top referral apps are
40% run A/B tests
Around 40% of top Shopify stores are running A/B tests for better conversions.
The top A/B testing tools are
88% offer
Free
shipping
Free shipping is now expected, with 88.60% of stores offering it.
49.9% OFFER
Live chat
49.9% of stores have live chat on their websites.
36% OFFER
AI-powered
live chat
AI chatbots could be an underused tool for improving customer experience and increasing sales.
39.40% use popups
39.40% of top Shopify stores are using list building popups.
Product updates: January Release 2025
