As OptiMonk grows, our users’ needs get more and more varied. Through the years, we have cherished the opportunity to learn and evolve with our customers. Recently, we studied how marketing agencies use OptiMonk to optimize their customers’ website conversions. In times like these, we all need to forge stronger relationships with our customers. That’s […]
What is more important for your business, customer acquisition, or customer retention? You might be prompted to say that if you don’t acquire enough customers, you will have no one to retain. So, naturally, for you, as well as for many other businesses, customer acquisition comes first. However, acquiring leads doesn’t guarantee that they will […]
Social and behavioral science has shown that there are clear ways that marketers can influence consumer behavior, by triggering instinctive, reflexive responses to situations that are automatic, it is possible to nudge individuals along the path towards buying. These are behaviors that humans have evolved because they conferred an evolutionary benefit, for example, fear and […]
Online shopping is slowly tipping the scales and becoming consumers’ favorite way to buy. By 2023, online sales are expected to account for over 22% of retail sales. As online shopping becomes increasingly popular, retail brands are looking at ways they can better connect with their audiences – and social media is coming out on […]
Customer loyalty is hard earned by big brands, usually with years of advertising campaigns reinforcing brand messaging. These retail bohemiths are the online stores of high street retailers, market places like Amazon or Alibaba and increasingly manufacturers selling direct to the consumer. Big brands are the eCommerce minority, in every sense, but the focus of […]
96% of unhappy customers don’t complain, and 91% of customers will leave without even telling you. What do you do to find those customers before they are in the final stages of leaving? How do you ensure that you are always keeping your ears to the ground in understanding your customers? A simple and effective solution — obtain, […]
It’s that time of the year again. When we are celebrating all the amazing and one-of-a-kind mothers. Mother’s Day is celebrated on various days in different parts of the world, typically in May. In the United States, it’s always celebrated on the second Sunday of May. Which is only 2 and a half weeks away. […]
![[Infographic] Top 100 Fastest Growing & Declining Categories in E-commerce](https://www.optimonk.com/wp-content/uploads/2020/04/top-100-fastest-growing-categories-banner-1024x608.png "top-100-fastest-growing-categories-banner")
The E-commerce landscape has dramatically shifted as many states implement stay-at-home orders and “non-essential” businesses temporarily close to prevent the spread of Coronavirus, writes Jenni Styrk, Consulting at Stackline. COVID-19 affected consumer shopping behavior as well. Stackline has put together a helpful infographic, which contains the top 100 fastest growing and top 100 declining categories […]
You love Split tests. We all do – who doesn’t want to improve a little every day? Even rapper Lil Uzi Vert does it. But most people miss out on a huge opportunity that each split test provides. A single a/b test only offers a single result, but that result can be applied to your […]
The more products you have, the more guidance your customer need to find what they are looking for. Simply put, – a frustrated customer is a lost customer. In order to help the customer you need to organize your Shopify experience, personalize it so they can find what they are looking for. This means defining […]
