What is OptiMonk? Features and Comparison with Alternatives

In this article, we’ll discuss what OptiMonk is, explore its useful features, and look at its pricing. We'll also compare OptiMonk with other popular CRO tools.

Nikolett LorinczJune 13, 2024 · 7 min read
In this article
  1. What is OptiMonk?
  2. OptiMonk key features
  3. OptiMonk pricing
  4. OptiMonk popup alternatives: a comparison
  5. Wrapping up

In short

OptiMonk is an agentic popup builder for ecommerce stores: you describe the popup you want, and the AI agent designs it on brand, writes the copy, builds a mobile version and sets the targeting. This guide covers its key features, its pricing and how it compares with other popup tools.

Want to create popups for your ecommerce store and looking for the best tool? Heard about OptiMonk but want to know more about its features, pricing, and how it stacks up against other tools? Wondering if you should choose OptiMonk or stick with the simple pop-ups that come with your email marketing software?

If you said yes to any of the questions above, you’re in the right place.

In this article, we’ll discuss what OptiMonk is, explore its useful features, and look at its pricing. We'll also compare OptiMonk with other popular CRO tools to help you decide which one is best for your needs.

Let’s jump in!

What is OptiMonk?

OptiMonk is an agentic popup builder for ecommerce stores. You describe the popup you want in one sentence, and the AI agent designs it on brand, writes the copy, builds a separate mobile version and sets the targeting.

OptiMonk: No designers. Just amazing popups.

It's built for ecommerce marketers and agencies who want better-converting stores without a designer or a developer. After launch, the same agent runs A/B tests and suggests the next campaign to build.

Whether you're looking to boost sales, reduce cart abandonment, get more email subscribers, or simply enhance your site's overall user experience, OptiMonk has got you covered.

OptiMonk key features

OptiMonk offers a range of powerful features to help you increase conversions.

For now, let’s explore the top three features that OptiMonk users love.

1. An AI agent that designs your popups

OptiMonk's agent designing your popups

Describe the popup you want, and the agent asks a few questions about your store and your offer. In about a minute, it draws four concepts in your brand's colors, fonts and logo. To change one, just say what should be different.

For full manual control, the visual editor lets you fine-tune every element by hand, without any coding knowledge.

There are no templates to pick, so no two popups look the same. You can build many types of popups, including exit-intent popups, lead generation popups, lucky wheel popups, product recommendation popups and more.

These campaigns can be highly targeted, so they reach the right visitor at the right time. And every popup gets its own mobile version.

2. Advanced targeting

With OptiMonk, you can show the right popup to the right visitor at the right time, across your whole store.

The best part?

You don't need any coding skills. The agent sets up the targeting for you, and you can adjust it on the campaign's settings page: when the popup shows up, who sees it and how often.

You can target visitors by traffic source, country, the pages they view, what's in their cart, Klaviyo lists and segments, and whether they're new or returning.

optimonk targeting and triggering options set up by the agent

3. A/B testing

OptiMonk makes testing easy. CRO experts and ecommerce marketers can test copy, offers or whole designs against each other, and keep a holdout group that sees no popup.

Not sure what to test? Ask the agent: it suggests a new version and explains why it might win.

optimonk's agent suggesting an A/B test

Tests end themselves once a variant reaches a 95% chance to win, and the winner stays live.

OptiMonk pricing

OptiMonk offers flexible pricing plans to suit different business needs.

For small businesses or those just wanting to give OptiMonk a try, there's a free plan available. This plan includes all features and allows you to create unlimited campaigns. It's a great way to experiment and see how OptiMonk can benefit your site without any cost.

The Essential plan is ideal for brands with 20,000 to 50,000 pageviews per month, and starts at $19/month billed yearly ($29 monthly).

If your brand receives 100,000 to 250,000 pageviews per month, the Growth plan is a good fit. It starts at $69/month billed yearly ($99 monthly).

For larger brands with 500,000 to 1,000,000 pageviews per month, the Premium plan starts at $179/month billed yearly ($249 monthly) and includes a key account manager.

If your site gets more than 1,000,000 pageviews per month, or you run many brands, the Master plan is built for you: contact us for a custom plan.

OptiMonk popup alternatives: a comparison

There are many popup tools out there. In the Shopify App Store, you can find a range of popup tools, including free options. Or you might wonder why you shouldn’t just use the built-in popups that come with your email marketing software.

Let's see what makes OptiMonk popups stand out and why you should choose OptiMonk over other popup tools.

1. More than just list-building popups

OptiMonk goes beyond the traditional popups that help you build email and SMS lists, offering many different use cases.

Product recommendation popups are one of the most popular use cases for ecommerce stores: the agent fills them with your store's real products, and only in-stock products are shown.

OptiMonk's survey popups can gather valuable customer feedback directly on your site.

It also has popups that help stop cart abandonment. These popups significantly improve your conversion rates by reminding customers about items left in their cart or offering incentives to complete their purchases.

2. No templates: every popup designed for your brand

Instead of a template library, OptiMonk has an AI agent that designs each popup for your brand. It reads your colors, fonts and logo from your site, so the popup looks like part of your store from the first draft.

If you want a starting point, the Popup Library has hundreds of popups for inspiration, and the agent rebuilds the one you like in your brand.

3. Mobile-friendly popups

In today’s mobile-first world, it’s crucial that your popups look and function well on all devices. Still, many popup tools don't have the essential features to create mobile-friendly popups.

OptiMonk designs a separate mobile version of every popup, so it fits small screens instead of just shrinking the desktop design.

This mobile-friendly approach helps maintain a positive customer experience, no matter how your customers are shopping.

4. The right message to the right people at the right time

OptiMonk excels in delivering personalized messages through advanced triggering and targeting options.

You can monitor the behavior of every single visitor and trigger your message exactly when they take a specific action.

Targeting settings for an OptiMonk campaign: when, who and how often

You can also set up rules to show specific popups to certain segments of your audience based on their behavior, location, referral source, and more.

You can combine rules such as new or returning visitors, pages visited, cart value and Klaviyo segments to reach exactly the audience you want.

This ensures that the right message reaches the right people at the right time, boosting the effectiveness of your campaigns.

5. Detailed analytics

Understanding the performance of your popups is crucial for continuous improvement.

Most popup tools show only impressions and conversions, but OptiMonk provides detailed analytics that gives you insights into how well your popups are performing and how much money you’re making.

This data includes metrics such as visitors, impressions, conversions, assisted revenue, assisted number of orders, average order value, and more. You can also add custom conversion events.

OptiMonk Reports: submit rate, visitors, assisted orders and assisted revenue

6. Easy A/B testing

A/B testing is a powerful feature that allows you to compare different versions of a popup to see which performs better.

An A/B test idea from the OptiMonk agent, next to the current popup

While some other popup tools offer basic A/B testing capabilities, they rarely give you the flexibility and ease-of-use to really make the most of this critical CRO strategy.

OptiMonk makes it easy to set up and run A/B tests: ask the agent for a test idea, see it next to your current popup, and add it as a variant in one click.

This iterative approach helps you refine your popups to better meet the needs and preferences of your audience.

7. User experience protector

One common concern with popups is that they can be annoying and disrupt the user experience. With many popup tools out there, you can unintentionally bombard your visitors with so many popups that they get frustrated and leave your store. 

OptiMonk addresses this with its unique user experience protector feature.

The user experience protector puts a smart cap on the number of campaigns your visitors are shown and displays the ones with the highest priority first.

8. Built around an AI agent

OptiMonk was one of the first popup tools to use AI, and today the whole product is built around an AI agent:

  • Designs and writes your popups: describe the popup, and the agent reads your brand and draws four concepts in about a minute.
  • Edits on request: tell the agent what to change in plain words, and it redraws the popup.
  • Suggests what to build next: the agent reads your store and proposes campaign ideas.
Campaign ideas the OptiMonk agent suggests after reading a store
  • Works in your AI assistant: connect the OptiMonk MCP server and build popups from Claude, ChatGPT or Cursor.
  • Runs your A/B tests: the agent suggests test ideas, and tests end themselves once there's a clear winner.

+1 Great customer support team

Beyond its robust features, OptiMonk is known for its exceptional customer support.

Our support team is dedicated to helping users make the most of the platform and achieve great results, providing assistance and guidance whenever needed.

Wrapping up

While there are numerous popup tools available, OptiMonk's AI agent, mobile-first designs, and powerful targeting and analytics set it apart.

Its use of AI and commitment to user support make it a superior choice for any ecommerce business looking to increase its conversion rate and boost sales.

If you'd like to get started, you can create a free account here! 

Written byNikolett LorinczMore from Nikolett

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