Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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Favorite posts

What Are the Most Important Popup Statistics in 2025?
In this article, you’ll discover 18 crucial website popup statistics that will help you create high-converting popups. […]

What We Learned From Analyzing 18,000 Ecommerce Stores: 5 CRO Tips
In this article, we’ll share what we learned from analyzing 18,000 ecommerce stores and provide actionable tips that could transform your business. […]

Athletic Brewing Co. Marketing Breakdown: How They Achieved a $300M Valuation
In this breakdown, we’ll go over the marketing strategies that Athletic Brewing Co. has used to take their company to an over $300M valuation. […]
Latest posts

Cyber 5 Explained: How Ecommerce Brands Can Maximize Sales During the Shopping Frenzy
In this article, we’ll break down what Cyber 5 is, why it matters for ecommerce stores, and how you can capitalize on these five critical days to drive more online sales. […]

Black Friday Ecommerce Strategy: An Ultimate Guide to Increase Sales in 2025
With the right marketing strategy, Black Friday can become the most profitable day of your year. This article will ensure you thrive during Black Friday. […]

16 Black Friday Ideas for Small Businesses That Want Big Gains
In this article, we’ll share 16 Black Friday marketing ideas that can help online stores make the most of the biggest shopping event of the year. […]

Ecommerce Product Customization: Definition, Benefits, Examples & Shopify Apps
Let’s explore what product customization is, take a look at some product customization examples, and show you the best product customization software. […]

How to Create Product Listing Pages That Actually Convert (8 Examples Inside)
In this article, we’re going to go over the best way to organize product listing pages, the essential elements of a category page, and more. […]

10 Creative Black Friday Campaigns to Inspire Your Upcoming Black Friday Deals
Let’s dive into 10 creative Black Friday campaigns that captured attention. These examples will inspire your own creative twist on your Black Friday promotions. […]