
Paula’s Choice Marketing Breakdown: Turning Science into Skincare Success
Discover how Paula’s Choice grew from a 1995 startup to a $2B Unilever brand through transparency, education & science-driven marketing. […]
Content Marketing Manager at OptiMonk
Barbara is a content marketer writing articles to help ecommerce store owners grow. When she’s not crafting content, you’ll find her at the gym, lost in a book, or solving mysteries in crime novels.

Discover how Paula’s Choice grew from a 1995 startup to a $2B Unilever brand through transparency, education & science-driven marketing. […]

Boost sales & SEO with AI-optimized product pages. Discover 10 powerful AI tools to improve design, copy, and conversions. […]

Alef Bet Jewelry achieved a 17.01% signup rate and boosted first-time purchases, growing their customer base and sales significantly. […]

Learn how to start a POD business, optimize your Shopify store & find inspiration from successful POD ecommerce stores. […]

Discover how 9 innovative brands are using product recommendation popups to offer personalized shopping experiences and drive conversions. […]

Learn how popup triggers work, explore their types, and discover why A/B testing timing is key to boosting engagement and conversions with OptiMonk. […]








