Marketing Breakdowns Archives - OptiMonk

How Away Reached $1.4 Billion by Turning Luggage into a Travel Lifestyle

Posted on August 29, 2025 (August 27, 2025) by Barbara Bartucz

Discover how Away turned luggage into a $1.4B lifestyle brand through storytelling, social media, and influencer marketing. […]

E.L.F. Cosmetics Marketing Breakdown: A Digital-First Beauty Brand for Gen Z and Millennials

Posted on August 22, 2025 (August 25, 2025) by Anna Varga

Learn how E.L.F. Cosmetics won over Gen Z and Millennials with affordable, high-quality products, digital-first marketing, and inclusive values. […]

Skullcandy’s Marketing Breakdown: A Deep Dive into Success

Posted on August 15, 2025 (August 15, 2025) by Anna Varga

Discover Skullcandy’s marketing strategy—selling a lifestyle, going digital-first, leveraging influencers, and creating immersive experiences to build a loyal community. […]

Native’s Marketing Playbook: How a Deodorant Brand Went From 3D Renders to Retail Giants

Posted on August 8, 2025 (August 8, 2025) by Nikolett Lorincz

Learn how Native’s marketing playbook transformed a deodorant brand into a retail giant, from demand testing to mastering ads, influencer strategies, and retail growth. […]

Tangle Teezer Marketing Breakdown: Lessons in Modern Brand Building

Posted on August 1, 2025 (August 1, 2025) by Anna Varga

Discover how Tangle Teezer turned rejection into a €200 million brand by mastering storytelling, influencer partnerships, and data-driven marketing. […]

Ryze Marketing Breakdown: A Smart, Community-Fueled Brand That’s Scaling the Right Way

Posted on July 25, 2025 (July 25, 2025) by Anna Varga

Learn how Ryze Mushroom Coffee blends smart marketing, community-building, and adaptogenic benefits to create a standout wellness brand. […]

OPI Marketing Playbook: How the Brand Nailed Modern Beauty Marketing

Posted on July 18, 2025 (July 21, 2025) by Barbara Bartucz

Discover how OPI evolved from salon staple to digital trendsetter with smart marketing and 40+ years of beauty industry success. […]

Bombas Marketing Breakdown: How They Turned Socks Into a Social Movement?

Posted on July 4, 2025 (July 4, 2025) by Anna Varga

Discover how Bombas turned socks into a purpose-driven brand through mission, innovation, and smart marketing. […]

Olaplex Marketing Secrets: How a Beauty Brand Built a Billion-Dollar Buzz

Posted on June 20, 2025 (June 17, 2025) by Anna Varga

Discover how Olaplex combined groundbreaking science, authentic storytelling, and strategic influencer partnerships to become a cult beauty brand. […]