Discover how Paula’s Choice grew from a 1995 startup to a $2B Unilever brand through transparency, education & science-driven marketing. […]
Category: Marketing Breakdowns
Firebelly Tea: A Modern Marketing Strategy for Reimagining the Tea Industry
Firebelly Tea is reinventing the tea industry with sustainable blends, smart ecommerce strategies, and personalized customer experiences. Discover how their modern marketing approach drives loyalty, sales, and growth. […]
GAP’s Marketing Strategy in 2025: Reinventing Heritage for the TikTok Era
Explore GAP’s 2025 marketing strategy, blending nostalgia, TikTok trends, and AI-driven personalization to reconnect with Gen Z. […]
Blueland Marketing Breakdown: A Masterclass in Sustainable Ecommerce
Blueland’s eco-friendly strategy drives growth with smart ecommerce and mission-driven marketing. […]
Building a Premium Pet Brand: The Marketing Strategy Behind Maev’s Rapid Growth
Discover how Maev scaled to a top U.S. pet brand with guerrilla marketing, data-driven strategies, and influencer collaborations. […]
How Away Reached $1.4 Billion by Turning Luggage into a Travel Lifestyle
Discover how Away turned luggage into a $1.4B lifestyle brand through storytelling, social media, and influencer marketing. […]
E.L.F. Cosmetics Marketing Breakdown: A Digital-First Beauty Brand for Gen Z and Millennials
Learn how E.L.F. Cosmetics won over Gen Z and Millennials with affordable, high-quality products, digital-first marketing, and inclusive values. […]
Skullcandy’s Marketing Breakdown: A Deep Dive into Success
Discover Skullcandy’s marketing strategy—selling a lifestyle, going digital-first, leveraging influencers, and creating immersive experiences to build a loyal community. […]
Native’s Marketing Playbook: How a Deodorant Brand Went From 3D Renders to Retail Giants
Learn how Native’s marketing playbook transformed a deodorant brand into a retail giant, from demand testing to mastering ads, influencer strategies, and retail growth. […]
Tangle Teezer Marketing Breakdown: Lessons in Modern Brand Building
Discover how Tangle Teezer turned rejection into a €200 million brand by mastering storytelling, influencer partnerships, and data-driven marketing. […]
