How an eCommerce Store Reduced its Cart Abandonment Rate by 17%

How an eCommerce Store Reduced its Cart Abandonment Rate by 17%

All ecommerce site owners know the feeling of spending a lot of money to generate traffic. At the same time, they all also know what it’s like when the majority of their visitors are simply “window-shopping” and leave their site without buying anything. Compared to the resources invested in driving traffic to the average ecommerce […]

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blur cart close up 633804 1 1024x576 - Cart Abandonment: Definitive Guide

Cart Abandonment: Definitive Guide

While the ecommerce industry continues to grow, it seems that the shopping cart abandonment rate of online stores is, unfortunately, following the same trend. According to Baymard Institute’s review of actual data from ecommerce stores, the average ecommerce cart abandonment is nearly 70% – 68.63% according to their latest report from 2015. In other words, nearly 7 […]

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How to Decrease Checkout Abandonment

If there’s one thing that ecommerce owners hate, it’s their Cart / Checkout abandonment rate, no matter how low it is! Baymard Institute reports an average cart abandonment rate drawn from the top 31 sources of online ecommerce data including some big players such as IBM and Forrester Research. Their results show that the average […]

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