All ecommerce site owners know the feeling of spending a lot of money to generate traffic. At the same time, they all also know what it’s like when the majority of their visitors are simply “window-shopping” and leave their site without buying anything. Compared to the resources invested in driving traffic to the average ecommerce […]
While the ecommerce industry continues to grow, it seems that the shopping cart abandonment rate of online stores is, unfortunately, following the same trend. According to Baymard Institute’s review of actual data from ecommerce stores, the average ecommerce cart abandonment is nearly 70% – 68.63% according to their latest report from 2015. In other words, nearly 7 […]
Do you have an ecommerce store? And did you notice that the cart abandonment rate of online stores is a growing trend? Many studies have been published on the topic. Barilliance found that the average ecommerce cart abandonment was nearly 80% in 2017. It means that 8 out of 10 visitors who add an item […]
We’re sure you’ve already heard about the EU’s new regulation, the General Data Protection Regulation (GDPR). But are you ready for it? Do your popups comply with GDPR? Good news: your OptiMonk popups are GDPR ready. But before we dive into the details, first, let’s sum-up what it is. What is the GDPR and how […]
If there’s one thing that ecommerce owners hate, it’s their Cart / Checkout abandonment rate, no matter how low it is! Baymard Institute reports an average cart abandonment rate drawn from the top 31 sources of online ecommerce data including some big players such as IBM and Forrester Research. Their results show that the average […]
We’ve all heard the statistics: only 3% of visitors will make a purchase in their first visit to an ecommerce store. In other words, 97 out of every 100 people will simply leave without making a purchase. To make matters worse, 70% of people who add an item to their cart will never actually checkout. […]
