Customer Retention

3 Proven Customer Retention Strategies

What is more important for your business, customer acquisition, or customer retention? You might be prompted to say that if you don’t acquire enough customers, you will have no one to retain. So, naturally, for you, as well as for many other businesses, customer acquisition comes first. However, acquiring leads doesn’t guarantee that they will […]

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Influence Consumer Behavior

How to Influence Consumer Behavior – Writing Basics

Social and behavioral science has shown that there are clear ways that marketers can influence consumer behavior, by triggering instinctive, reflexive responses to situations that are automatic, it is possible to nudge individuals along the path towards buying.  These are behaviors that humans have evolved because they conferred an evolutionary benefit, for example, fear and […]

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social commerce

6 Powerful Social Commerce Tactics to Increase Sales

Online shopping is slowly tipping the scales and becoming consumers’ favorite way to buy. By 2023, online sales are expected to account for over 22% of retail sales. As online shopping becomes increasingly popular, retail brands are looking at ways they can better connect with their audiences – and social media is coming out on […]

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referral marketing strategies

Best Referral Marketing Strategies to Drive Sales and Traffic.

Today, every marketer has goals to increase the revenue as well as the volume of traffic to their website. There are numerous ways to fulfill these goals. For increasing revenue, there are referral strategies and for increasing traffic, there are few ways that include search engine optimization (SEO), pay per click advertising (PPC), blogging, social […]

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Facebook Messenger Marketing: How to Grow Your Bottom Line

Facebook Messenger Marketing – How to Grow Your Bottom Line

Since it launched in 2014, Facebook Messenger has enjoyed exponential growth, and is the number one messenger platform in the world, with over 1.2 billion users. Facebook Messenger statistics show that the app is the second most popular in its category as of October 2019.  It is slowly growing as a formidable adversary to the more traditional […]

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Social Video Marketing Tips for Small Businesses

Social Video Marketing Tips for Small Businesses

In today’s world, the biggest question is what is the fastest and the most efficient way to reach clients. Some estimations say that by the end of this decade videos and social video marketing will claim the majority of the Internet traffic, which means that video promotion is the future of advertising. Video marketing is an effective […]

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How to Build a Facebook Messenger List

Have you ever considered using Facebook Messenger list to connect with customers and prospects? Well, you should, because it’s the new “email marketing”. To give you some background, Facebook is the #1 app in the US with over 2.1 billion monthly users. According to studies, smartphone users check their Facebook 14 times a day. Using Messenger sequences, you […]

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