A/B testing is at the heart of ecommerce optimization and the personalization of the customer journey. Read more about the topic here.
When a visitor arrives to a website, it is essential that they can easily understand what we sell – let that be a product or a service. If we show them long and boring product descriptions, they won’t read them but will rather leave the site without taking any action. Therefore, it is essential to […]
A question newer marketers always have when it comes to AB testing is: What do I A/B test first? While there’s a lot of information (and misinformation) out there about design, copy and behavior of high converting marketing machines, we have to ask the question of where to start. You can jump into any of […]
