In this blog category we look at A/B testing, we look at landing pages, CTA’s and Value Propositions. We give you the benefit of our experience with thousands of web stores. Not just Shopify, but also WooCommerce, Magento, BigCommerce and PrestaShop.
eCommerce moves fast and every year, it seems like there are constantly new metrics to keep tabs on and new “breakthrough” hacks to use in order to get those coveted conversions. If you’re tired of trying to keep up with the “hottest trends” and sick of feeling lost in the sauce, this article is for […]
Live Events – How to Sell More Tickets Online Increase your tickets sales online simply and easily buy putting the right offer in front of the customer at the right time. Timing is everything, you want to incentivize ticket purchase, but not if they are going to buy anyway right? The below is an example […]
“We must improve our conversions.” “This conversion rate is an industry low.” “What can we do to convert more customers into premium buyers?” The above phrases have become ubiquitous in the eCommerce world. From bloggers to online store owners, getting higher conversions has become an obsession. In eCommerce, conversions usually mean more 💰. More 💰 […]
For ecommerce website owners there is much that can be done to increase average customer spend (ACS), however, most of these ’things” require a set of SaaS tools which require significant time, resources and effort to utilize. Another problem is that although there are many articles out there explaining what needs to be done to […]
There are many factors that go into creating an engaging website, but without question, the starting point must be content creation. Your website is just a content delivery system, even if you choose the best ecommerce website builder and use the best theme available or create your own bespoke stunning website, none of it matters […]
One common assumption is that because a website is responsive is that it is also mobile-friendly. This is frequently not the case, and consequently, businesses are often unaware that their website has been classed as unfriendly by Google search. While there is simple mobile-friendly tests that can be carried out, to test for mobile SEO, […]
Choice Architecture is an integral part of CRO and yet most ecommerce websites fail to leverage it, let’s see how to use choice architecture to facilitate website visitor buy-in and begin their journey down the conversion funnel. In this article we concentrate on optimizing the use choice architecture to increase conversion by using behavioural science […]
Offline in a retail sales environment, your customer touch points are those points of contact where your business interacts with your customer. This includes the moment of the first contact to the moment of sale and support both during and after purchase. Every customer touch point is an opportunity to sell your brand. In physical […]
Your unique selling point (USP) is the linchpin upon which your brand marketing efforts are based. A single sentence that distils your greatest selling point, a benefit that your product or service has which differentiates your offering vs the competitors. This golden sentence encapsulates the reason why your primary target group should buy what you […]
Your unique selling point (USP) is the linchpin upon which your brand marketing efforts are based. A single sentence that distills your greatest selling point, it must be a benefit that your product or service has which differentiates your offering vs the competitors. Therefore the answer to the title question “What is a USP Marketing […]
