In this blog category we look at A/B testing, we look at landing pages, CTA’s and Value Propositions. We give you the benefit of our experience with thousands of web stores. Not just Shopify, but also WooCommerce, Magento, BigCommerce and PrestaShop.
The role of Choice Architecture is to present choices in the right light and context to influence decisions. The decisions to be made are conversion points or micro conversion points, these are points in the conversion funnel where visitors are asked to make a decision at a specific time and place and in real time. […]
What is a Buyer Persona? A buyer persona otherwise known as a customer persona, audience persona or marketing persona is a personality construct of your ideal customer, pieced together by your marketing team to better define who to target with marketing campaigns and advertisements. The purpose, – to improve conversion. It is an important step […]
One of the main reasons to carry out AB testing is to get verifiable results that are repeatable and the only way to achieve this is to use scientific methods. The goal is to obtain the objective truth. What I mean by this is results free from guess work, conjectur and any personal feelings on […]
Your customers are leaving, How dare they after you have spent so much time and effort to get them to your website 🙁 To understand why they are leaving you need to treat every web page like a leaving page using leaving page best practices. Have you spent a fortune on advertising and provided great offers […]
The question of when the best time to send email campaigns is a very different question to when is the best time to send email blasts, but because we are dealing with ecommerce the process and considerations are very much the same. Whichever scenario brought you to this article the following applies:- using email blasts […]
Regardless of the occasion, holidays are always important for e-commerce store owners. These are the times when they get the chance to build a customer base and trust. Chances are that the better offers we communicate these times of the year the more visitors will buy that one special gift from us. I’m pretty sure […]
Looking to make waves in the eCommerce sector? That’s a great idea. The eCommerce sector is booming, with stats showing that 95% of all purchases will be made online by 2040. And while 2040 is a long way off, there’s no better time to make a start than now. However, there’s work to be done […]
On a global level (the entirety of your website), your website conversion rate is the sum of all your website optimization efforts, providing an indication of future sales by calculating the percentage conversion from the number of sales from the total number of website visitors. In terms of conversion rate optimization this is of little value because […]
You are totally clueless about what to do to increase your average order value? You know very well that it isn’t right to communicate the same discount to everybody, but you’re still doing it? What would you do if we’d say that we have a concrete marketing strategy for you? A conversion optimization strategy that […]
Asking for feedback is an essential task for every business. It helps to improve customer experience, improve conversion rates and gain new ideas for A/B testing, but most importantly, use feedback to improve personalization, which in itself helps to build a better product or service roadmap. The focus of this article will be ecommerce and […]
