In this blog category we look at A/B testing, we look at landing pages, CTA’s and Value Propositions. We give you the benefit of our experience with thousands of web stores. Not just Shopify, but also WooCommerce, Magento, BigCommerce and PrestaShop.
When a potential customer comes to your website and initiates communication in some fashion, they already have an inkling that your product or service may hold the answer they seek. At this point one of the most effective sales strategies, whether face to face, online or over the phone, is to listen as an agony […]
One of the most important parts of conversion rate optimization is to obtain social proof that you can then share, proof that what you offer is great. One of the best ways to do this is to request a customer review while obtaining feedback. Customer reviews, as a form of social proof, are a powerful […]
When faced with a risky choice that can avert disaster, a decision-maker is more likely to take greater risks if the decision can prevent a looming disaster (certainty cognitive bias). Conversely, when faced with a decision with risky options that can lead to great rewards, a decision-maker is more likely to avoid risk. The biggest […]
Whether you’re brand new to eCommerce or you’ve been around the block a few times, you know popups are big business. They help capture more subscribers, decrease your cart abandonment rate, and drive more sales. But how do you choose the right popup app? Privy is one of the most popular on Shopify, with over […]
If you’ve spent even just a little bit of time on any analytics blog or website, you’ve probably come across an article on Bounce Rate. Just about everyone has an opinion on it and it’s a polarizing metric when it comes to its value in the overall conversion funnel. If you’re still seeking to get […]
eCommerce moves fast and every year, it seems like there are constantly new metrics to keep tabs on and new “breakthrough” hacks to use in order to get those coveted conversions. If you’re tired of trying to keep up with the “hottest trends” and sick of feeling lost in the sauce, this article is for […]
Live Events – How to Sell More Tickets Online Increase your tickets sales online simply and easily buy putting the right offer in front of the customer at the right time. Timing is everything, you want to incentivize ticket purchase, but not if they are going to buy anyway right? The below is an example […]
“We must improve our conversions.” “This conversion rate is an industry low.” “What can we do to convert more customers into premium buyers?” The above phrases have become ubiquitous in the eCommerce world. From bloggers to online store owners, getting higher conversions has become an obsession. In eCommerce, conversions usually mean more 💰. More 💰 […]
For ecommerce website owners there is much that can be done to increase average customer spend (ACS), however, most of these ’things” require a set of SaaS tools which require significant time, resources and effort to utilize. Another problem is that although there are many articles out there explaining what needs to be done to […]
There are many factors that go into creating an engaging website, but without question, the starting point must be content creation. Your website is just a content delivery system, even if you choose the best ecommerce website builder and use the best theme available or create your own bespoke stunning website, none of it matters […]
