Customer Value Optimization
Create a great customer journey and raise the value of your customers to grow your business.
Definition
Customer Value Optimization or CVO, is the framework in which companies focus on raising the value of their customers to grow their businesses. The aim of the framework is to create an incredible customer journey – by providing real help to visitors – and increase the ROI for entire digital marketing activities.
The continuous optimization throughout the customer lifecycle improves brand loyalty — and create customers for life.
Why invest into Customer Value
Optimization?
Build connections & win customers for life
Improve customer experience, provide real help and value at every point of the customer's life cycle.
Increase conversion rate & cart value
You are not only going to increase your conversion rate, but the average cart value and the customer life time value will also grow.
Maximize ROI on all marketing activities
With this long term strategy you will lose less visitors and you can turn them into customers in a more efficient way.
The Ecommerce Brand's Guide to Maximize Conversions & Lifetime Value
Learn how online retailers and web store owners can create delightful shopping experiences for each customer. Build deep connections with shoppers and win customers for life.
CRO vs CVO
* CR: Conversion rate, AOV: Avarage order value, LTV: Life time value
How to start (with) Customer Value Optimization
In this webinar you will get a step by step explanation of the CVO methodology what will help you to gain extra revenue
Revenue jumps with
CVO approach
Access a team of experts
Our team of specialists are ready to go above and beyond to make sure that your OptiMonk campaigns generate results from day one.
