What is CVO

Customer Value Optimization

Create a great customer journey and raise the value of your customers to grow your business.

Definition

Customer Value Optimization or CVO, is the framework in which companies focus on raising the value of their customers to grow their businesses. The aim of the framework is to create an incredible customer journey – by providing real help to visitors – and increase the ROI for entire digital marketing activities.

The continuous optimization throughout the customer lifecycle improves brand loyalty — and create customers for life.

See how can cvo help you

Why invest into Customer Value
Optimization?

Build connections & win customers for life

Improve customer experience, provide real help and value at every point of the customer's life cycle.

Increase conversion rate & cart value

You are not only going to increase your conversion rate, but the average cart value and the customer life time value will also grow.

Maximize ROI on all marketing activities

With this long term strategy you will lose less visitors and you can turn them into customers in a more efficient way.

OUR METHODOLOGY

Our methodology

Group 210@3x 2 - Customer Value Optimization
Methodology3.0mobile - Customer Value Optimization
Free guide

The Ultimate Guide To Customer Value Optimization

Learn how online retailers and web store owners can create delightful shopping experiences for each customer. Build deep connections with shoppers and win customers for life.

See the difference

CRO vs CVO

Conversion Rate Optimization
Customer Value Optimization
Increase
CR
CR, AOV, LTV*
Focus
Conversion rate
Customer Value
Objective
Find new tricks
Value creation
Strategy
Control the user
Help the user
Horizon
Short-term mindset
Long-term mindset

* CR: Conversion rate, AOV: Avarage order value, LTV: Life time value

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Webinar

How to start (with) Customer Value Optimization

In this webinar you will get a step by step explanation of the CVO methodology what will help you to gain extra revenue

Our services

Access a team of experts

Our team of specialists are ready to go above and beyond to make sure that your OptiMonk campaigns generate results from day one.

AB - Customer Value Optimization
ab test - Customer Value Optimization