What is a pageview?
A pageview occurs every time a user views a specific web page. Pageviews are counted at every instance of a page loading (no matter how many times it’s reloaded in a session).
In other words, a pageview is a metric defined as the total number of times a page is viewed.
What is a pageview in Google Analytics?
Google Analytics keeps track of several types of data, including pageviews.
You can monitor your pageviews over a certain period of time in Google Analytics, which will help you gain insight into your website traffic.
For example, you could check out your pageview data to find out what type of content interests your visitors most or which calls to action are most effective.
Don’t forget that your number of pageviews doesn’t equal the number of different people who’ve visited a page, because a single user can easily reload a page multiple times.
Pageview vs. Unique pageviews
To find out how many different visitors have seen a web page, you’ll need to look at unique pageviews.
The unique pageviews metric measures how many views a page gets from different users. More precisely, unique pageviews are only counted once in a session for each user who visits your page (no matter how many times they return to that page during the session).
For example, imagine you have an ecommerce store and a user first visits a blog post, then a product page, and then navigates back to the blog post. Those two visits to the blog post would only count as one unique pageview, but they would count as two regular pageviews. As you can see, the number of unique pageviews is always lower than the number of total pageviews.