Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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3 Email Marketing Strategies to Boost The ROI of Your Email Campaigns
In this article, we’ll look at 3 strategies that will boost the ROI of each email marketing campaign you send. […]
What is A/B Testing? A Complete Guide With Examples
This article will walk you through everything you need to know about A/B testing. You’ll see how you can use A/B tests to ace your conversion goals. […]
While Supplies Last: 15 Tips to Create a Sense of Urgency & Scarcity
There are many ways to use the psychological trigger of a ticking clock to drive customers to act immediately. Let’s take a look at some of the best tactics for increasing urgency. […]
20 Best Lead Generation Software for 2025 (Paid & Free)
Let’s take a look at the 20 best lead generation software for 2025 and discuss the features that any lead generation tool should have. […]
What Are Micro Conversions, Why They Matter & 10 Examples
In this article, we’ll define what micro conversions are and then take a look at 10 user actions you can track as micro conversions. […]
8 AI Tools We’re Using at OptiMonk to Work Smarter (Beyond ChatGPT)
In this article, we’re going to share 8 AI tools that have revolutionized the way we work—in fact, they’ve become integral to our operations at OptiMonk. […]
