OptiMonk FAQ: Everything You Need to Know About OptiMonk

Barbara Bartucz
October 30, 2025
Marketing
6 min read

What is OptiMonk?

OptiMonk is a professional popup builder that enables digital marketers to create high-converting popup campaigns in minutes. Recognized as the No. 1 popup builder by G2 for three consecutive years, OptiMonk offers hundreds of use cases to help online businesses better monetize their website traffic.

With everything you need to maximize email and SMS capture, OptiMonk goes beyond list building. It also helps reduce cart abandonment, drive upsells, promote seasonal offers, and guide visitors through your site.

Our industry-leading drag-and-drop editor allows you to create stunning, branded popup campaigns quickly. You can easily design custom popup themes that reflect your brand’s unique identity, making the process of launching new campaigns smooth and efficient.

To further enhance conversion rates, OptiMonk provides advanced features ranging from A/B testing to more advanced personalization. Our built-in revenue analytics ensure that you’re optimizing for real sales, not just leads.

How does OptiMonk integrate with my website?

OptiMonk integrates seamlessly with all platforms, including custom-built sites, using a simple JavaScript snippet. For Shopify, WooCommerce, Magento, Shoprenter, Gomag and WordPress, we provide native app integrations available in their respective app stores.

Is OptiMonk suitable for small businesses?

Yes, OptiMonk provides scalable solutions that cater to businesses of all sizes, offering flexible pricing plans and features tailored to different needs.

What kind of support does OptiMonk offer?

OptiMonk offers customer support through live chat, email, and a comprehensive knowledge base to assist users with any queries. Additionally, OptiMonk offers consultation calls and live meetings for more personalized assistance.

Can OptiMonk be integrated with my email marketing platform?

You can integrate OptiMonk popups with most email marketing platforms, including top choices like MailChimp, Klaviyo, or ActiveCampaign.

What types of popups can I create?

With OptiMonk, you can create popups tailored to different goals, such as collecting email addresses or phone numbers, preventing cart abandonment, guiding visitors, collecting feedback, or recommending products.

To achieve these goals, you can use various types of popups, including full-screen popups, sticky bars, and side messages, each designed to serve specific purposes. Thanks to OptiMonk’s ready-to-use templates, creating these popups is quick and effortless—no need to start from scratch.

How much does OptiMonk cost, and is there a free plan?

OptiMonk offers an always-free plan that includes all features for up to 10,000 monthly pageviews. Paid plans start from around $29/month and scale up based on the volume of your website traffic.

What’s the main factor that determines the price of my OptiMonk subscription?

OptiMonk’s pricing is primarily based on your site’s total monthly pageviews.

Do the paid plans include unlimited campaigns and domains?

All paid plans include unlimited campaigns and unlimited users. The difference lies in the maximum number of pageviews and domains you can use the software on.

Is the OptiMonk logo removed on all paid plans?

Yes, OptiMonk branding is removed starting from the lower-tier paid plans. However, if you’re on the free plan, the OptiMonk logo will remain visible on your campaigns.

What are the key features of OptiMonk for ecommerce?

Drag & drop editor: Our industry-leading drag-and-drop editor allows you to create stunning, branded popup campaigns quickly.
Use case library: We provide ready-made templates for a wide range of use cases, incorporating proven strategies like discount codes, limited-time offers, gamification, and personalized product recommendations.
A/B testing: Launch new experiments in seconds to find the best headlines, offers, or combinations of messages.
Personalization: Craft tailored messages for your key customer segments, ensuring each individual receives the most relevant and engaging experience.
Analytics: Our built-in revenue analytics ensures that you’re optimizing for real sales, not just leads.

Does OptiMonk offer gamified popups like a 'Spin-to-Win' wheel?

Yes, OptiMonk offers a variety of gamified popups, including the Lucky Wheel, Pick a gift campaigns, and Scratchcards. These interactive elements have been proven to significantly boost engagement and conversion rates compared to traditional static discount popups.

Can I personalize popups using a visitor's name or cart value in OptiMonk?

With OptiMonk, you can personalize popups based on various factors to create tailored experiences for your visitors. These include:

Visitor’s name: Dynamically display the visitor’s name for a more personalized touch.
Cart value: Trigger specific offers (e.g., free shipping) when the cart value reaches a certain threshold.
Traffic source: Customize popups based on where the visitor is coming from (e.g., paid ads, organic search).
Visitor type: Personalize content for new vs. returning visitors to encourage conversions.
Location: Show location-specific offers with OptiMonk’s country-based targeting.

This flexibility allows you to deliver highly relevant and effective messaging that increases engagement and conversions.

What is the 'User Experience Protector' feature in OptiMonk?

The User Experience Protector in OptiMonk is a smart system designed to prevent “popup fatigue” and ensure a positive browsing experience for your visitors. It offers three modes you can choose from:

Safe: Prioritizes user experience, even if it means compromising slightly on conversions.
Normal: Strikes the best balance between conversions and user experience.
Off: Disables smart protection, showing your campaigns exactly as set up.

This feature works through two key controls:

Frequency limits (Capping): Set a maximum number of times a single visitor sees OptiMonk campaigns (e.g., no more than two popups per session or one major campaign per day).
Campaign priority rules: Assign priority levels to campaigns (e.g., “Cart Abandonment Offer” as high priority, “Generic Newsletter Signup” as low priority). The Protector uses these rules to ensure that only the most relevant or important message is shown when multiple campaigns are triggered at once.

How does OptiMonk ensure campaigns look on-brand and match my website?

OptiMonk uses Brand-Adaptive Styling (Theme Kit), which automatically detects your website’s logo, brand colors, fonts, and language to apply them to new templates, significantly reducing design time.

If you choose Customize Theme, the Mini-Wizard will appear and automatically adjust the template based on the themes and settings you’ve previously saved.

If you want to further personalize the template at the design level, you can easily do so directly within the Mini-Wizard. This ensures your campaigns align perfectly with your brand’s look and feel.

What types of on-site messages are available besides standard popups?

Beyond standard popups, OptiMonk offers Embedded Content (messages that look native to the page), Sticky Bars (non-intrusive banners), Sidemessages, and Fullscreen welcome mats for maximum impact.

Additionally, Dynamic Content is a campaign type in OptiMonk that allows you to edit your site’s content directly, without needing developers.

You can edit text, hide elements, or modify HTML.

This feature enables you to deliver more relevant messages to different audiences on the same page. Instead of creating multiple landing pages for various offers, you can simply create personalized versions of the same page for different segments.

Does OptiMonk offer any AI-powered features for CRO?

Yes, the platform now offers AI popup features, including suggestions for high-converting copy and headlines, AI-powered optimization for product pages, and AI personalization.

How do I set up an A/B test for a campaign in OptiMonk?

In the OptiMonk editor, you can easily add a new variant (version B) and allocate a percentage of traffic to it (e.g., 50% for A and 50% for B).

The software then tracks performance to help you identify the winning variant based on your conversion goal.

Here are some common use cases for A/B testing in OptiMonk:

Trigger A/B Test: Test different triggers for your campaigns, such as exit-intent vs. time-delay popups, to see which one generates better results.
Offer A/B Test: Experiment with different offers, such as discounts or free shipping, to determine which one drives higher conversions.
Copy A/B Test: Test different copy variations in your popups or landing pages to identify the most effective messaging.
Design A/B Test: Compare different designs or layouts to find the one that engages your visitors the most.
Call-to-Action A/B Test: Experiment with different CTAs to see which one gets the most clicks and conversions.

Why is my OptiMonk campaign not appearing on my live site?

First of all, make sure your campaign is activated.

You can use OptiMonk’s Campaign Diagnostics to check if there are any issues with your popups. Common reasons for popups not appearing include:

The OptiMonk JavaScript code is missing or incorrectly installed.
The campaign’s targeting rules are too strict.
There’s an error in the integration (e.g., expired countdowns).

To troubleshoot, check the “Campaign Errors & Alerts” section in your OptiMonk dashboard. If you still experience issues after using the diagnostics, feel free to contact our support team for further assistance.

Does OptiMonk integrate with Google Analytics 4 (GA4)?

Yes, OptiMonk offers integration with GA4, including specific support for tracking order data and custom conversion events to ensure your campaign performance is accurately measured alongside your website’s overall metrics.

I'm having trouble connecting OptiMonk with my email service (e.g., Klaviyo). What should I do?

Integration issues are often related to incorrect field mapping or API key issues. It’s recommended to first check the dedicated OptiMonk support guide for that specific integration and then contact the OptiMonk support team for rapid troubleshooting.

Find more about it here.

How does OptiMonk prevent popups from slowing down my site speed (Core Web Vitals)?

OptiMonk is designed for industry-leading speed. Its code is optimized to load quickly and asynchronously, ensuring that on-site messages don’t negatively impact your website’s critical loading performance or user experience.

Learn more here.

How can I ensure my OptiMonk campaigns are optimized for mobile devices?

All OptiMonk templates are mobile-optimized by default. You can use Mobile-Specific Display Settings in the editor, and you can even choose to Hide Elements on Mobile (like large images) to create a cleaner, more intuitive experience for smartphone users.

Is OptiMonk GDPR compliant?

Yes, OptiMonk popups are GDPR-compatible. For lead collection, it facilitates the use of consent checkboxes that are not pre-ticket, as legally required, and its Privacy Policy outlines its adherence to the regulation regarding data processing and the “Right to Erasure” (Right to be Forgotten).

Does OptiMonk offer an Agency Partner Program?

Yes, OptiMonk offers an Agency Partner Program which provides agencies with an advanced client management interface to handle multiple client accounts from a single dashboard.

You can learn more about it here.

What happens if I exceed my monthly pageview quota?

First, we’ll notify you via email when you reach 80% of your limit, so you’ll have enough time to take action (another notification will be sent once you hit 100% of your limit).

The limit resets on the first day of each month, allowing you to either wait until then (which means your campaigns won’t be displayed until the limit resets) or upgrade your plan. If you choose to upgrade, you’ll only pay the prorated amount for the remaining days in the billing cycle.

You can upgrade or downgrade at any time.

Migration has never been easier

We made switching a no-brainer with our free, white-glove onboarding service so you can get started in the blink of an eye.

What should you do next?

Thanks for reading till the end. Here are 4 ways we can help you grow your business:

Boost conversions with proven use cases

Explore our Use Case Library, filled with actionable personalization examples and step-by-step guides to unlock your website's full potential. Check out Use Case Library

Create a free OptiMonk account

Create a free OptiMonk account and easily get started with popups and conversion rate optimization. Get OptiMonk free

Get advice from a CRO expert

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