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In 2024, two things are crucial for e-commerce marketers: understanding what works and optimizing for mobile visitors. These principles drove our latest developments. You’ll see it in all our features: precise campaign performance data, mobile previews, and sleek new mobile-optimized templates. Plus, we’ve made our AI-powered Smart A/B testing even smarter to keep you ahead of the game – if that’s your thing.
Renewed Analytics
Domain-level stats & more detailed conversion metrics
We’ve revamped our analytics dashboard for clearer conversion metrics and domain-level stats, allowing quick access to visitor counts, orders, and conversion rates across all conversion goals.
GA4 integration
See order & revenue stats for any store
Sync order and revenue data automatically from Google Analytics 4, and get valuable campaign insights focused on revenue. Orders marked as “purchase” in GA4 sync automatically, ensuring you have the latest data in Campaign Analytics.
Custom Conversion Events
Measure conversions based on any custom event
Customize tracking by defining any website action as a conversion event other than purchases, like pageviews, button clicks registration, ebook downloads, quotation requests etc., helping you better understand how your campaigns are performing.
Smart A/B Testing upgrade
Set up your A/B tests even faster
It’s now simpler and quicker to set up Smart A/B Tests for website copy—our AI analyzes your site and suggests headlines to test, offering various versions for each. Plus, tracking performance is easier than ever with a new, dedicated analytics screen for Smart A/B tests.
Mobile preview
Check your campaigns on multiple devices
Recognizing that over 70% of visitors browse on mobile devices, it is crucial to ensure they have a good experience. This is why we’ve introduced a new feature in the Editor that allows you to preview your campaigns on various mobile screens. Now, you can easily check how your campaigns appear across different devices, ensuring they look just as you intended, no matter where they’re viewed.
New templates
8 fresh, mobile-optimized themes
Check out our 8 new themes, designed to make your popups and campaigns look better than ever on mobile devices. We’ve revamped popular designs and introduced fresh, eye-catching themes. Each theme comes ready with powerful settings to kickstart your campaign in minutes. Customize easily with your brand’s colors, fonts, and logos to get just the right look.
New use case
Smart Discount Popup
Meet the Smart Discount Popup—our top formula for list building. Developed after analyzing millions of campaigns, this tactic includes all key elements to maximize conversion rates. Follow our step-by-step guide, choose from our ready-to-use templates, and give this tactic a try!
Take our new features for a spin
We hope these features will drive more conversions for you in your next campaign. Ready to put them to the test?
Log in to OptiMonk
Explore our new templates, try our brand new tactic or check our enhanced Analytics to track campaign performance more precisely.
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Written by
Mercedesz Nemes
Merci is a Product Marketer at OptiMonk. She introduces crispy new features from time to time and makes sure you've got all the info to make the most of them. Bringing users closer to product is her thing.
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Product updates: September Release 2024
