What’s the first thing that pops to your mind when I say February? Let me guess. It’s either Valentine’s Day or the Super Bowl. Am I right? Of course, these are the events that dominate the retail calendar next month. To prove that, I brought some statistics: 61.8% of consumers celebrate Valentine’s Day and the average […]
For any business looking to outsource marketing, whether it be for CRO, SEO or SEM, vanity metrics are a common hazard to beware of. Agencies are only going to tell you results that they want you to know, and suggest using the metrics that suit them. But that’s business right? The problem is that some […]
Calls to action are usually ignored, rarely tested and among the most under-appreciated elements of a website. Consequently, little thought goes into creating them, often they are just copy and pasted from another source. This strategy might work, but it is unlikely to and in reality will be far from being optimal. CTA’s can have […]
Ever since 4G and smartphones went mainstream the use of mobile devices to shop online has grown dramatically. The first major indicator of things to come was in 2015, when mobile Google searches overtook the number of desktop computer searches for the first time. The phenomenon of “research online, purchase offline” or (ROPO) whereby shoppers […]
2018 was and is a huge year for us, OptiMonk has changed inside and out, but we haven’t stopped there. We’ve jumped on the bandwagon of event-themed templates like Black Friday, Cyber Monday and Christmas. Today, I’m bringing you something a little different but just as exciting even if you have high mobile traffic 😉 […]
Conversion Rate Optimization is to a large extent based on the analysis of your customers data. Those factors that tell you how to better convert your visitors into customers. We often talk about how the onsite retargeting tools and CRO techniques should be used to improve conversion but don’t explain enough about why and where […]
Black Friday and Cyber Monday is over, but we – retailers and marketers – still don’t have time to rest. The best is yet to come. The Christmas season just started and it’s time to maximize your end-of-year sales. During this time of the year your traffic increases tremendously, and you need to convert those visitors into subscribers or […]
Increasing the Average Order Value in an e-commerce store is not an easy job. It is a struggle that every e-commerce store owner shares, this is for sure. If you are an e-commerce store owner, too, I bet that you’ve also been in the same shoes since you started your business, you might be there […]
Black Friday is right around the corner – exactly 10 days away –, so it’s time to get ready to skyrocket your sales. Last year shoppers spent $5.03 billion online during Black Friday, according to Adobe. Most pople can’t wait to shop for themselves and to buy gift to others during this weekend, so you shouldn’t miss this out. […]
Attention marketing lovers! We’re thrilled to announce that the all-new OptiMonk is here including a new admin interface, new editor, new website, new logo, and new features… All in all: a totally new experience. Make every visitor count with the revised, refreshed and totally improved OptiMonk! https://youtu.be/I2tLPPcuXYQ What’s new in OptiMonk Become a master seller […]
