Ecommerce Homepage Design Best Practices with 21 Examples

A good ecommerce website should always entice visitors to stay and explore your products.

See how well your homepage design pulls in, or pushes away, potential customers by checking your bounce rate—the percentage of people who leave your site after seeing only one page. 

The average bounce rate for ecommerce websites is 45.68%. That means almost half of your new visitors will never explore beyond the first page they see. 

Bringing down this bounce rate can increase your revenue. 

Every brand has a different target audience and sells different types of products. So choose strategies from our lineup that fit your brand the best. 

Let’s take a look at some principles that are a must for every ecommerce business.

1. Build trust

People are naturally—and rightfully—suspicious when browsing unfamiliar websites. They’re worried about their credit card information ending up in the wrong hands or being scammed out of the products they’ve purchased. 

Every page on your website should make it clear that you run a legitimate and trustworthy business. 

Here are a few ways that websites can build trust on their homepage:

• Make sure your contact information is easy to find. This tells visitors that they’ll have someone to talk to if there’s a problem. 
• Have a return policy which ensures that visitors aren’t stuck with a product they don’t like. 
• Display certifications from companies that verify transactions and data security. 

2. Work on a striking visual appearance 

The best ecommerce brands have memorable websites. They display vibrant pops of color and have sleek and modern designs. People are simply more likely to stay longer on sites that have a striking homepage. 

Keep reading to check out our list for ecommerce website design inspiration from some of the best online stores in the world. We’ll tell you a secret: there’s a common thread. You’ll notice that each homepage design is simple and user-friendly. 

3. Pay attention to mobile

Many ecommerce websites are mostly concerned with desktop users. But what they don’t realize is that almost 70% of the total time spent on the internet is through a phone screen. 

Simply put: many businesses are missing out on sales. 

Great ecommerce sites should look just as beautiful and function the same on mobile as they do on desktops. 

4. Must be easy to navigate

One reason for a high bounce rate is that visitors don’t understand how to navigate your site at first glance. 

Make sure the navigation menu doesn’t have too many options. Good menus also clearly define the purpose of each option.