10 Free Popup Maker Plugins You Can Use as a Small Business

Popup generators can boost your marketing and conversions with simple tools like no-code editors and A/B testing.

But how do you find the one?

Here are some factors to keep in mind:

1. Advanced targeting options

Effective targeting is essential. Can the plugin display different popup forms based on a user’s behavior, location, or browsing history?

Timed triggers, for instance, can boost engagement by showing a popup after a visitor has spent a certain amount of time on your site.

With advanced targeting, you can tailor popups to each user’s interests, creating a personalized experience that drives higher engagement and conversion rates—a true game-changer for small businesses.

2. Design flexibility

A popup should blend in with your website’s branding and not feel out of place or disruptive. Look for plugins that offer design flexibility—whether it’s through templates, custom colors, or branding options.

A well-integrated popup helps maintain a seamless experience for your visitors and reinforces your brand identity.

3. A/B testing

Split testing allows you to test variations of your popup forms to see what works best.

Whether it’s a new headline, image, or call to action, A/B testing can give you insights into which elements resonate most with your audience, allowing you to refine your approach and improve results.

4. Ease of use

As a small business owner, you likely don’t have time for steep learning curves. Many popup makers offer drag-and-drop editors, pre-made templates, and other user-friendly features.

Opt for a tool that fits your level of tech expertise—whether you’re a DIYer or need something more plug-and-play.

5. Price

Budgets are important, especially for small businesses. Free versions can often get you started, but it’s worth checking out the premium options to see if they offer features that could deliver long-term value.