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How Did Desert Does It Doubled Its Email Subscription Rate with a Quiz Popup?

  • Case Study
  • 6 min read

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Struggling to understand your users and turn them into loyal customers? Desert Does It, faced similar issues. But with a clever tweak, they got to know their audience and boosted conversions at the same time. Curious how they pulled it off? Let’s dive in!

Website: desertdoesit.com Industry: Car accessories Founded: 2019

Meet Desert Does It

Desert Does It home page

Desert Does It may be a small brand, but they’re big on functionality. Selling high-quality truck interior accessories, they cater to a niche market that values utility and customization. 

Their product line is meticulously designed to meet the demands of rugged outdoor use, offering solutions that enhance comfort, storage, and vehicle functionality without sacrificing style.

The challenge

Like many small ecommerce businesses, Desert Does It faced two main hurdles:

  1. Understanding their audience: They wanted to use more personalized communication, but that required knowing their customers’ preferences.
  2. Turning email subscribers into customers: It’s one thing to get someone to sign up for a mailing list, but convincing them to make a purchase is a whole different challenge. 

These goals required more than just basic email marketing tactics. Desert Does It needed a solution that could gather customer data while gently nudging people toward making a purchase.

This is where ecommerce marketing agency Budai Media came in with a smart, data-driven solution.

The solution

Budai Media suggested a clever approach: using a quiz popup to collect zero-party data from new visitors. This wasn’t your average popup—it was a multi-step quiz that engaged visitors right away.

They combined a segmentational popup with the Trojan Horse strategy, first segmenting visitors and then, if they showed readiness, signing them up for their SMS list.

The quiz began with a simple Yes-No question, offering users a 5% discount just for participating.

Yes or No popup

From there, it asked a few more personalized questions designed to give Desert Does It better insight into their potential customers, for example: “What vehicle are you shopping for?”

Desert Does It popup
Desert Does It popup 2

Once they completed the questions, visitors were asked for their email addresses in exchange for the discount.

Desert Does It popup 3

To take it a step further, visitors could opt to increase their discount from 5% to 10% by providing their phone numbers for SMS updates. 

This step was optional, offering more value to users without being pushy.

Desert Does It sms sign up

Let’s take a look at the settings they used in OptiMonk. 

The quiz popup appeared on exit intent or after 5 seconds on the site for new visitors only, ensuring it didn’t disrupt returning customers.

Desert Does It analytics

After subscribing, users received personalized emails with their discount code and product recommendations, nudging them to act fast with a 48-hour offer. 

The results

Let’s talk about numbers. 

The quiz popup saw a 5.77% conversion rate, meaning that 5.77% of visitors completed the questions and signed up for the email list in exchange for a 5% discount. 

This rate is far higher than the typical industry rate of 2-3%. 

Even more impressive, the ecommerce conversion rate hit 4.96%, which means that 85% of those email subscribers made a purchase, which is a significant improvement from their previous efforts. 

That’s an exceptional rate from opt-in to sale!

Conclusion

For Desert Does It, a simple quiz popup became a game-changer. By partnering with Budai Media, they were able to turn casual visitors into paying customers, all while collecting valuable data to personalize future marketing efforts. 

The results speak for themselves: a higher conversion rate and more engaged customers, all thanks to a strategy that was both simple and effective.

If your business struggles to turn subscribers into buyers, why not try a quiz popup? 

Get started with these templates now to boost your own conversion rate: 

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:

Boost conversions with proven use cases

Explore our Use Case Library, filled with actionable personalization examples and step-by-step guides to unlock your website's full potential. Check out Use Case Library

Create a free OptiMonk account

Create a free OptiMonk account and easily get started with popups and conversion rate optimization. Get OptiMonk free

Get advice from a CRO expert

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Written by
Picture of Barbara Bartucz

Barbara Bartucz

Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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