- Blog
- What’s new – September 2024
What’s new – September 2024
-
Mercedesz Nemes
- New Features & News
- 6 min read
Table of Contents
The busy season is just around the corner for e-commerce marketers. That means it’s time to gear up and get ready. Now’s the perfect time to grow those email and SMS lists, so when your best holiday offers drop, you’ll have as many eyes on them as possible.
In this release, we’ve made campaign setup smoother, enhanced email collection tools, and added fresh seasonal templates to help you prepare for Black Friday, Cyber Monday, and beyond.
Target your home page, collection, product pages, or any page easily
We’ve revamped our URL targeting rules to make campaign setup faster, easier, and more precise. Home page targeting got easier, so no UTM parameters can interfere with your targeting. Also, you can now use regular expressions to target multiple UTM parameters simultaneously.
Target specific products in the cart by name
Cart rules ensure that only visitors with specific cart content will see your campaign. This can include the total cart value, the number of items, and now even specific products added to the cart, such as “Pedigree Biscrok – Bone-Shaped, Multi-Mix Biscuits Dog Treats.”
Launch global campaigns with Timezone Campaign Schedule
OptiMonk’s Campaign schedule allows you to schedule your popups and offers by any timezone. Launch or conclude campaigns precisely at a given time – for example at midnight – local time, for each visitor.
Personalize product recommendations with Shopify's own algorithm
Boost sales with intelligent product recommendations! Shopify’s recommender makes it easy to show the right products at the right time, and it’s now available in OptiMonk for all your campaigns.
Receive email alerts if your campaigns stop showing
Stay informed with email alerts that notify you if your campaigns stop showing due to issues like running out of discount codes, out-of-stock products, or outdated countdown timers. Ensure your email is up to date and invite team members to receive alerts as well.
Add your logo to your campaigns with a single click
Add your logo directly to your Theme settings, and OptiMonk will automatically display it on all your popup pages.
Reduce misspelled email addresses with OptiMonk's Spellchecker
Tired of bounce-backs from typos like jane@gamil.com? Our spellchecker now flags common domain errors (Gmail, Yahoo, 39+ popular domains, and 66+ modern TLDs frequently updated) during sign-ups and suggests corrections.
Extended GA4 order tracking
OptiMonk’s Campaign Analytics can now track all order events labeled ‘purchase’ in GA4, not just those in the default format. This means we can capture orders even if the purchase details (like value and revenue) are sent to GA4 in a different format. With this improvement, even more users can access precise revenue data and gain deeper insights into their campaign performance.
New & revamped Black Friday & Cyber Monday templates
Feeling the holiday rush already? We’ve revamped our best Black Friday and Cyber Monday popups and added new templates covering more use cases to help you boost sales, grow your email list, collect first-party data and promote offers this season.
New template family with background images
Got an image that perfectly captures your brand story? Check out our new ‘Groundy’ template family. It’s perfect for showing off stunning backgrounds, and you can use it for all your campaigns—over 20+ use cases.
New use case: Win a gift
Grow your email list without discounts! Try our new “Win a Gift” popup tactic—perfect for driving quality leads with product giveaways while promoting your top products.
New use case: Exit reminder
Remind customers of what they’re leaving behind! OptiMonk’s new recommendation logic lets you display cart items in any campaign, helping you recover missed sales. Available for Shopify stores only.
Our new favorite popup formula turned fullscreen
Our top-performing Smart Discount Popup is now fullscreen for even more impact. Fullscreen pop-ups often outperform standard overlays, so we’ve upgraded all templates to this stunning format.
Take our new features for a spin
We hope these features will drive more conversions for you in your next campaign. Ready to put them to the test?
Log in to OptiMonk
Explore our new templates, try our brand new tactic or check our enhanced Analytics to track campaign performance more precisely.
Log in to your account
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Written by
Mercedesz Nemes
Merci is a Product Marketer at OptiMonk. She introduces crispy new features from time to time and makes sure you've got all the info to make the most of them. Bringing users closer to product is her thing.
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Product updates: September Release 2024
