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Running an online store can feel like juggling a dozen balls in the air, each representing a crucial aspect of your online business. From managing inventory to engaging customers, there’s a lot on your plate.
But what if you had a set of tools that could make your job easier and help your ecommerce store thrive?
That’s what this article is all about. We’re diving into the 30 best ecommerce tools that can take your store from good to great.
Let’s jump in!
Ecommerce platforms
Choosing the right ecommerce platform is the foundation for your online store’s success. A solid platform not only supports your current needs but also scales with your growth.
Here are some of the best options out there for online stores.
1. Shopify
Shopify is a leading ecommerce platform that allows you to set up and run your online store with ease. It’s perfect for businesses of all sizes, offering powerful features and a vast app marketplace to expand the functionality of your ecommerce website.
Key features:
- Drag-and-drop store creator: Build your online store easily—no coding expertise required.
- Customizable templates: Choose from a range of templates crafted by top designers.
- App integration: Enhance your store’s functionality with apps from trusted developers.
- POS system: Seamlessly handle both online shopping and in-person transactions.
Pricing:
Starts at $32/month.
2. WooCommerce
WooCommerce is a flexible, open-source ecommerce plugin for WordPress. It’s ideal for those who want complete control over their store’s customization and functionality, with tons of extensions to enhance your business.
Key features:
- Hundreds of extensions: Boost conversions and streamline operations with powerful extensions.
- Advanced customization: Tailor your store’s features to meet specific business needs.
- Dedicated support: Access resources and support to help your business scale.
Pricing:
Free to use, but costs for hosting and premium features vary.
3. BigCommerce
BigCommerce is a robust ecommerce platform designed for growing online stores. It offers built-in ecommerce marketing tools, multiple payment gateways, and a scalable infrastructure that can handle complex business needs.
Key features:
- Scalable platform: Suitable for growing businesses with complex needs.
- Built-in marketing tools: Optimize SEO and marketing efforts directly from the platform.
- Multiple payment gateways: Offer customers a variety of payment options.
Pricing:
Starts at $39/month.
4. Adobe Commerce (Magento)
Adobe Commerce (formerly Magento) is a powerful and highly customizable ecommerce platform. It’s ideal for ecommerce websites looking for advanced features and scalability, particularly for B2B ecommerce operations.
Key features:
- Advanced customization: Highly customizable, making it ideal for unique or complex stores.
- B2B functionality: Tailored features for businesses selling to other businesses.
- Scalable infrastructure: Supports large-scale businesses with high website traffic and transactions.
Pricing:
Custom pricing based on business needs and size.
5. Wix
Wix is a user-friendly website builder that also offers ecommerce capabilities. It’s perfect for small businesses or individuals who need a straightforward solution to create and manage an online store.
Key features:
- User-friendly design: Easy-to-use website builder with drag-and-drop functionality.
- SEO tools: Built-in tools to help your store rank higher in search results.
- Secure transactions: Robust security features to protect customer data.
Pricing:
Starts at $17/month.
Marketing tools
Marketing is the lifeblood of your ecommerce business, so it’s worth finding the right tools. These are the best of the best, designed to help you attract, engage, and retain customers.
6. OptiMonk
OptiMonk is a powerful popup builder that helps you create stunning, personalized popups that boost sales, grow your email list, and recover abandoned carts.
It’s built for ecommerce marketers and agencies looking for quick and affordable solutions to boost the performance of ecommerce websites.
Key features:
- 300+ mobile-friendly popup templates: Choose from a vast collection of popups designed to look great on any device, ensuring a seamless experience for your visitors.
- Drag-and-drop editor: Easily create and customize popups without any coding knowledge. The intuitive editor allows you to design popups that match your brand’s style perfectly.
- Advanced targeting: Show the right message to the right audience with advanced targeting options, including geo-targeting, behavior-based triggers, and more.
- AI personalization: Use AI to personalize popups, increasing the chances of conversion.
- A/B testing: Optimize popup performance with built-in testing tools.
- Seamless integration: Easily integrates with major ecommerce platforms and email marketing services.
Pricing:
Free plan available. Paid plans start at $39/month.
If you want to get started with OptiMonk, take a look at these popup templates:
7. Klaviyo
Klaviyo is a marketing automation platform that specializes in email and SMS marketing. It’s known for its advanced segmentation and analytics, which help you deliver personalized campaigns to your customers.
Key features:
- Advanced segmentation: Target customers with personalized email and SMS campaigns.
- Automation: Set up automated flows to nurture leads and drive sales.
- Comprehensive analytics: Track campaign performance and customer behavior in real-time.
Pricing:
Free for up to 250 contacts. Paid plans start at $20/month.
8. Mailchimp
Mailchimp is a popular all-in-one marketing platform that offers tools for email marketing, social media advertising, and landing pages. It’s a great choice for businesses looking for a versatile, user-friendly solution.
Key features:
- All-in-one marketing: Manage email, social ads, and landing pages from one platform.
- Creative assistant: AI-powered tools help you create compelling marketing content.
- Customer journey builder: Visualize and optimize the customer journey with drag-and-drop tools.
Pricing:
Free for basic features. Paid plans start at $13/month.
9. Postscript
Postscript is an SMS marketing platform designed specifically for online businesses. It allows you to create targeted, personalized SMS campaigns that drive engagement and sales.
Key features:
- SMS marketing: Engage customers directly through personalized SMS messages.
- Segmentation: Target specific customer groups with tailored SMS campaigns.
- Automation: Schedule and automate text messages to enhance engagement.
Pricing:
Starts at $25/month.
10. Omnisend
Omnisend is a multichannel marketing automation tool that integrates email, SMS, and more. It’s designed to help ecommerce businesses reach customers across multiple channels with targeted, automated campaigns.
Key features:
- Multichannel marketing: Combine email, SMS, and more in one platform.
- Automation: Automate workflows to send the right message at the right time.
- Templates: Pre-built templates for quick campaign creation.
Pricing:
Free for basic features. Paid plans start at $16/month.
11. Yotpo
Yotpo is a customer content marketing platform that helps online businesses collect and display reviews, manage loyalty programs, and leverage user-generated content to boost brand credibility.
Key features:
- Customer reviews: Collect and display reviews to build trust and boost conversions.
- Loyalty programs: Reward repeat customers and encourage loyalty.
- Visual marketing: Incorporate user-generated content to enhance your brand’s visual appeal.
Pricing:
Free for basic features, with custom pricing for advanced plans.
12. Buffer
Buffer is a social media management tool that allows you to schedule, publish, and analyze your social media posts across various platforms. It’s ideal for businesses looking to streamline their social media marketing efforts.
Key features:
- Social media management: Schedule and publish posts across multiple social platforms.
- Analytics: Track performance to understand what type of content resonates with your audience.
- Team collaboration: Manage social media marketing efforts with your team seamlessly.
Pricing:
Free for basic features. Paid plans start at $5/month per channel.
13. Sprout Social
Sprout Social is a comprehensive social media management platform that offers powerful tools for managing, monitoring, and analyzing your social media presence. It’s a great choice for businesses with a strong focus on social media strategy.
Key features:
- Social media management: Manage, schedule, and analyze all your social media platforms in one place.
- Listening tools: Monitor social media for brand mentions and trends.
- Analytics: In-depth reports to measure social performance and ROI.
Pricing:
Starts at $249/month.
14. ReferralCandy
ReferralCandy is a referral marketing tool that helps ecommerce businesses set up and manage referral programs to encourage word-of-mouth marketing. It’s a simple yet effective way to boost customer acquisition.
Key features:
- Referral programs: Encourage word-of-mouth marketing with referral programs that are easy to set up.
- Custom rewards: Offer cash, discounts, or other incentives to referrers.
- Analytics: Track and optimize referral program performance.
Pricing:
Starts at $59/month.
15. Recart
Recart is an SMS marketing tool that focuses on recovering abandoned carts and driving sales through personalized messaging. It integrates seamlessly with ecommerce platforms and other marketing tools.
Key features:
- SMS marketing: Engage customers through SMS marketing with automated messages.
- Cart recovery: Recover abandoned carts with targeted Messenger campaigns.
- Integrations: Works seamlessly with major ecommerce platforms and apps.
Pricing:
Starts at $345/month.
16. Ahrefs
Ahrefs is a powerful SEO tool that provides comprehensive data on keywords, backlinks, and competitor strategies. It’s essential for businesses looking to improve their search engine rankings and drive organic traffic.
Key features:
- SEO tools: Comprehensive tools to improve your site’s search engine ranking.
- Content research: Find content opportunities and track competitor strategies.
- Backlink analysis: Monitor your backlinks and identify new linking opportunities.
Pricing:
Starts at $129/month.
17. HubSpot
HubSpot is an all-in-one CRM platform that offers marketing, sales, and customer service tools. It’s known for its robust marketing automation features, making it a favorite among businesses of all sizes.
Key features:
- CRM: Manage customer relationships with an integrated CRM system.
- Marketing automation: Automate your marketing efforts across email, social, and more.
- Analytics: Track and report on your marketing campaigns in detail.
Pricing:
Free CRM. Marketing tools start at $50/month.
18. Semrush
Semrush is an all-in-one digital marketing tool that offers SEO, content marketing, and competitor analysis features. It’s a must-have for businesses looking to optimize their online visibility and drive more traffic.
Key features:
- Keyword research: Discover high-performing keywords for your content and ads.
- Competitor analysis: Analyze competitors’ strategies and identify growth opportunities.
- SEO audit: Run audits to optimize your site’s SEO performance.
Pricing:
Starts at $139/month.
19. Loox
Loox is a powerful tool that helps ecommerce businesses leverage customer reviews and photos to build trust and social proof. It automates the collection of visual reviews, making it easy to showcase customer satisfaction directly on your product pages.
Key features:
- Visual reviews: Showcase customer photos and reviews to build trust.
- Automated requests: Automatically request reviews from customers after purchase.
- Customization: Tailor review displays to match your brand’s aesthetic.
Pricing:
Starts at $9.99/month.
20. Smile
Smile is a loyalty and rewards platform designed to help online businesses foster customer loyalty and drive repeat purchases. It offers loyalty programs that are easy to set up and referral incentives that can be customized to align with your brand.
Key features:
- Loyalty programs: Create and manage loyalty programs to reward repeat customers.
- Referral programs: Encourage referrals with customizable rewards.
- Custom branding: Match the look and feel of your loyalty programs to your brand.
Pricing:
Free for basic features. Paid plans start at $49/month.
Customer service tools
Great customer service is key when it comes to retaining customers and building a positive reputation for your brand. These tools can help.
21. Gorgias
Gorgias is a customer support platform tailored for ecommerce businesses. It centralizes all customer communications—whether through email, social media, or live chat—into a single dashboard, making it easier to provide quick and effective support.
Key features:
- Centralized support: Manage customer inquiries from multiple channels in one place.
- Automation: Save time by automating responses to common inquiries.
- Integration: Seamlessly integrates with your ecommerce platform for quick access to customer data.
Pricing:
Starts at $10/month.
22. Zendesk
Zendesk is a leading customer service software that offers comprehensive tools for managing customer inquiries and support tickets. It’s ideal for businesses looking to enhance their customer service experience with features like real-time chat and an extensive knowledge base.
Key features:
- Ticketing system: Efficiently manage customer inquiries with a robust ticketing system.
- Knowledge base: Create a self-service knowledge base to empower customers.
- Chat support: Offer real-time chat support to assist customers instantly.
Pricing:
Starts at $49/month.
23. Tidio
Tidio is a live chat and chatbot solution that helps ecommerce businesses provide real-time customer support. With features like customizable chatbots and email integration, Tidio is perfect for enhancing customer engagement and boosting conversions.
Key features:
- Live chat: Engage visitors with live chat support to boost conversions.
- Chatbots: Automate responses with customizable chatbots.
- Email integration: Manage customer emails alongside live chat conversations.
Pricing:
Free for basic features. Paid plans start at $29/month.
24. Help Scout
Help Scout is an email-based customer support platform that combines a collaborative inbox with knowledge base functionality. It’s designed to help businesses deliver personalized, efficient customer service through multiple channels.
Key features:
- Email support: Manage customer support emails with a collaborative inbox.
- Knowledge base: Create and organize self-service help articles.
- Reporting: Get detailed reports on customer support performance.
Pricing:
Starts at $20/month per user.
Analytics tools
Data-driven decisions are the backbone of a successful ecommerce business. These tools give you the data you need to understand your performance and make better, more informed decisions.
25. Google Analytics
Google Analytics is the industry-standard tool for tracking website performance. It provides comprehensive insights into visitor behavior, traffic sources, and conversion rates, making it essential for data-driven decision making in ecommerce.
Key features:
- Website analytics: Track visitor behavior, website traffic sources, and conversion rates.
- Ecommerce tracking: Monitor sales, revenue, and product performance.
- Custom reports: Create detailed reports to analyze specific metrics.
Pricing:
Free.
26. Kissmetrics
Kissmetrics is an advanced analytics platform focused on customer behavior and conversion optimization. It’s designed to help ecommerce businesses understand their customers’ journey—from first visit to repeat purchase—through detailed funnel and cohort analyses.
Key features:
- Customer analytics: Track customer behavior and lifetime value.
- Funnel analysis: Analyze conversion funnels to identify drop-off points.
- Cohort reports: Group customers based on shared characteristics or behaviors to analyze their actions over time.
Pricing:
Custom pricing based on your business needs and size.
27. Hotjar
Hotjar is a behavior analytics tool that provides visual insights into how users interact with your ecommerce website. With heatmaps, session recordings, and user feedback tools, Hotjar helps you optimize your site for a better user experience and more conversions.
Key features:
- Heatmaps: Visualize user behavior on your ecommerce site with heatmaps that show where visitors are clicking, moving, and scrolling.
- Session recordings: Watch recordings of real user sessions to see how visitors navigate your site.
- Feedback and surveys: Collect user feedback through on-site surveys and feedback widgets to gain insights directly from your customers.
Pricing:
Free plan available with limited features. Paid plans start at €32/month.
28. Crazy Egg
Crazy Egg is a website optimization tool that provides in-depth insights through heatmaps, A/B testing, and user behavior reports. It’s designed to help you understand what’s working on your site and where you can improve to increase conversions.
Key features:
- Heatmaps and scrollmaps: Understand user engagement with heatmaps that show clicks and scrollmaps that reveal how far users scroll down your pages.
- A/B testing: Easily set up A/B tests to compare different versions of a page and determine which performs better.
- Confetti and overlay reports: Get granular insights with confetti reports that show individual clicks, and overlay reports that provide detailed metrics on each element of your page.
Pricing:
Starts at $29/month.
29. Supermetrics
Supermetrics is a data integration tool that connects multiple marketing platforms like Google Analytics, Facebook Ads, and Shopify in one place. It simplifies the process of data analysis by pulling all your marketing data into customizable dashboards.
Key features:
- Data integration: Pull data from multiple marketing platforms (like Google Analytics, Facebook Ads, and Shopify) into one place for easy analysis.
- Customizable dashboards: Create dashboards with detailed analytics tailored to your specific needs.
- Automated reporting: Schedule automatic data transfers and report updates, saving you time and ensuring you always have the latest data at your fingertips.
Pricing:
Starts at $39/month.
30. Mixpanel
Mixpanel is an advanced analytics tool that tracks user interactions on your website or app. It provides deep insights into user behavior, segmentation, and retention, helping businesses improve engagement and drive growth.
Key features:
- Event tracking: Track specific user actions on your website or app, such as clicks, purchases, and form submissions.
- User segmentation: Segment users based on behavior, demographics, or other criteria to analyze how different groups interact with your site or app.
- Retention analysis: Understand how often users return to your site or app over time, helping you measure engagement and the effectiveness of retention strategies.
Pricing:
Free plan available with basic features. Paid plans start at $25/month.
FAQ
What are ecommerce tools?
Ecommerce tools are software applications that help online store owners manage various aspects of their business, including marketing, customer service, inventory management, and analytics. These tools are designed to streamline operations, improve the customer experience, and boost sales.
How do ecommerce tools drive business success?
Ecommerce tools help businesses operate more efficiently by automating tasks, providing insights through data analysis, and improving customer engagement. By using these tools, online stores can increase their reach, enhance their marketing efforts, and boost sales.
What are the best tools to improve your marketing efforts?
Some of the best tools for improving your marketing efforts include OptiMonk for popups, Klaviyo for email marketing, Ahrefs for SEO, and Buffer for social media management. These tools offer robust features that help you target your audience more effectively and track the success of your campaigns.
How to grow your ecommerce business?
To grow your ecommerce business, focus on choosing the right platform, leveraging marketing tools to reach a broader audience, providing excellent customer service, and using analytics to make informed decisions. Remember to continuously optimize your strategies based on data and customer feedback.
Wrapping up
Growing an online business is no easy task, but with the right e-commerce tools in your arsenal, it becomes much more manageable.
The ecommerce tools listed above can help you streamline your operations, enhance your marketing efforts, and provide top-notch customer service.
So start exploring these leading ecommerce tools and buckle your seatbelt… your ecommerce store is about to reach new heights!
What should you do next?
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Written by
Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
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