You might need a landing page to promote your product and generate leads. Use a drag and drop landing page builder and create a new website fast!
Time is money, but luckily you have many opportunities to choose from if it comes to creating a new website. You can make a great landing without any coding skills.
The best landing page builders have free and premium options too. Premium versions offer more drag and drop blocks, more customization options, more available templates, and automatization opportunities.
What is a landing page?
A landing page and a homepage are different: while you can have only one homepage, there is no limit to landing pages.
A landing page is a standalone page, designed to increase sales or collect user data. All landing pages have CTA (call to action) buttons encouraging users to shop or subscribe.
A homepage has a lot of information: it’s like a map that shows all the opportunities your business can provide. It’s long, has a lot of text blocks, and elaborates your menu items. However, a landing page is simple: it’s a part of your marketing funnel to generate traffic into customers.
Why create a landing page?
A landing page is often not even reachable from the homepage: it’s created to serve a purpose: for example, a special Christmas deal you want to promote through Facebook and Google Ads and you need a site where conversion can happen.
Conversion is the process of changing your website audience into your buyers or subscribers. That’s the goal; it’s the last part of your funnel (excluding resale).
A landing page has a much better conversion rate than a homepage does: it’s merely because a landing page only highlights the most relevant information for your traffic.
There are two types of landing pages:
1. Lead generating: when you collect data such as name, email address, phone number
2. Clickthrough: when you send your visitors to another page
Best landing page builders
You need landing pages that convert, and you need to pick the right landing page software to create a beautiful landing with high conversion rates.
Unbounce has made it to every list on this topic, and indeed, it’s one of the best landing page tools you can use right now. It has the most advanced features: A/B testing, customizing, pop-ups, etc. You can choose from many different templates.
Cons are that because of its flexible editor and custom features, integration possibilities take time to learn how to use Unbounce.
Pricing starts from 72 USD/month.
2. Mailchimp landing page
You can start collecting and then send emails with just one tool: Mailchimp. This builder works simply so that you can make a landing page in moments.
But you can choose from many templates, and even the number of element-types isn’t that high. While Mailchimp has great email integration using its own email marketing tool, integration is weak with other CRMs or software.
Mailchimp landing page builder is free with any plans. You can start A/B testing with 9 USD/month.
3. Elementor for WordPress
If you use WordPress, you have definitely heard about Elementor. Elementor has a free version which can be quiet enough for starters. The premium version has more blocks to build your site, more integration, and customization abilities, like creating your own contact form.
Elementor has many templates for homepages, landing pages, contact pages, etc. Whatever you need, you can find a pre-designed template.
Pricing starts from 49 USD/year.
4. Divi for WordPress
Divi is like Elementor but has even more advanced features, extensive design options, customization within its drag and drop builder. You have so many options that learning every aspect of Divi can be challenging.
Cons are that Divi doesn’t include options for A/B testing or marketing features.
Price starts from 70 USD/year.
5. HubSpot Landing Pages
Among many great marketing tools, HubSpot also has a free landing page builder. HubSpot has excellent tutorials for beginners that show how creating a landing page is done and also has outstanding customer service to help you if necessary.
Cons are that the free version provides only a limited amount of templates and features: and you have to be a HubSpot customer to use it.
Pricing starts from free but can emerge fastly if you need advanced tools from HubSpot.
An advanced tool with unique design features, and built-in analytics tools. Landingi includes almost everything that Unbounce has, but it’s way easier to create a landing page with. CRM integration, automatic emails, A/B/C testing – you can do all with Landingi.
With its unique editor, Landingi is not great at the back-end but in the front-end too. We highly recommend you to use Landingi.
Pricing starts from 49 USD/month.
GetResponse is a well-developed landing page builder with a great reporting system. They know that data collecting and visualization are essential to improve your website. Thus they provide A/B testing, conversion funnels, automatization, remarketing elements.
If you reach 1.000 pageviews, you have to upgrade your plan, but you can start with a plan as cheap as 15 USD/month.
If Unbounce is too complicated for you, Instapage may be a better option. It has an easy-to-use drag and drop editor and many features a beginner can use too.
However, you won’t be able to create popups and you have to upgrade your plan to develop A/B testing.
Pricing starts from 149 USD/year.
With Wix, you can easily set up a landing page and then, if necessary, you can expand a whole website from that landing page. Wix is a website editor: simple to use, easy to start with. It’s like Elementor, but not for WordPress.
Wix allows you to start small and then expand later and have newer and newer landing pages until a full website develops. Easily customizable and have many plugins to help you with analytics.
Price starts from 10 USD/month with enough storage and a custom domain name.
10. Onlypult Builder
Onlypult Builder is a micro landing page builder that allows you to interact with your audience and boost sales on Instagram and other social media. You only need a few clicks to start driving traffic from Instagram and other social networks.
In the free plan, you can use all the basic functions, such as buttons, messengers, texts, and individual design. Also, you can monitor user activity and get reports on your page clicks. Maps, galleries, videos, and FAQs are available in the premium plan.
Price starts from $5 per month.
Checklist: What should your landing page builder feature?
Before purchasing, decide what would you use your landing page for and investigate once more if your landing page builder contains the following features (and has reasonable pricing):
- Drag and drop visual builder
- Customization and branding opportunities
- No coding
- A/B testing and optimization tools
- API Integration to email providers and other software programs, CRMs
- Analytics tools
- Templates and mobile-friendly templates
Now your traffic is ready to grow!