Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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9 Great Behavioral Segmentation Examples for 2025
Do you know why behavioral segmentation became crucial in ecommerce? Read on to find out and get to know some great examples. […]
A/B Testing Terminology: A Glossary for Marketers
The purpose of this guide is to demystify the key concepts of A/B testing you need to know so you can run A/B tests with confidence. […]
Why is It Considered Important to Focus on The Buyer Persona?
In this article, we’ll discuss what buyer personas are, why they matter, and how you can craft and utilize them for your business success. […]
6 Best Gamification Examples in Marketing to Inspire You
In this article, we’ll explore the best gamification examples in marketing, providing real-world examples and insights to boost your next campaign. […]
Ecommerce Conversion Funnel: Everything You Need to Know to Optimize Your Funnel
In this article, we’ll break down the ecommerce conversion funnel step-by-step, offering practical tips, real-world examples, and advanced strategies. […]
Pop-Up Marketing: Tips & Best Practices to Boost Conversions in 2025
If you’ve been wondering how to make pop-ups work for you, you’re in the right place. In this article, we’ll discuss the essentials of pop-up marketing. […]
