With Christmas just around the corner, it’s time for ecommerce brands to promote their special holiday offers. How? Popups are the way to go—whether your goal is to grow your email list or to drive more sales.
We’ve been blown away by the festive, Christmas-themed popups that our customers have created this year. So we’ll share our top 15 creative popup examples to help you add some holiday cheer to your website.
Virgostop promotes their discounted holiday items on a Christmas popup.
They feature three products that might interest their customers. And they have a nice festive design that lets people know Christmas is almost here, without being over the top.
Product recommendation popups like this one are a great way to increase your store’s average order value. That’s because your recommendations help customers who are shopping for a certain item find something else they may also like and buy both.
See how Virgostop did it below:
Topperswap’s Christmas popup uses their holiday traffic to grow their email list. This approach can help you drive sales throughout the rest of the year since marketing emails will reach more inboxes in January, February, and beyond.
We enjoyed their festive design, which features an affirmational message on a Christmas tree ornament.
We also loved the popup’s wording, “Congratulations, you’ve unlocked a secret discount code.” It makes the offer even more special because it doesn’t seem like it’s available for everyone.
This Christmas popup from SkyMall uses a gamification template that we call the scratchcard. It’s a great way to collect email addresses and phone numbers while creating a fun and enjoyable user experience.
SkyMall made an awesome choice on the design. Having Santa peek over the top of the popup is simply just cute.
You can try SkyMall’s scratchcard strategy on your own website with our ready-to-use template:
We’ve seen tons of popups, but not one that looks like Grosarget’s. Check out how they created a Christmas tree from their products—complete with boxes for the stem.
The message is also very clear and engaging. Since it’s all about making sure visitors are aware of their sales, they don’t need many words. All they have is a big 40% and the follow-up that it applies to everything on their site.
Rather than offering the usual 10% or 20% off, Spread A Little Hope and Joy uses a “Buy One Get One Free” offer. Visitors love to see BOGO offers because it feels like an even better deal than a percentage discount.
And since it’s such a good deal, their visitors will want to take advantage of it and are more willing to enter their email addresses. This means that they can grow their email list while increasing revenue at the same time.
We have good news. If you like the look of this popup, you can use it with just one click:
ValDor Art’s online advent calendar is such a creative way to engage with visitors that we just had to put it on this list.
They offer a different ‘gift’ each day leading up to Christmas and give people a reason to come back and shop every day. This encourages visitors to spend a lot of time in their store and really get to know their offers.
ValDor Art used an OptiMonk pre-made template for their design:
Holy Class Cosmetics uses a lucky wheel to grow their email list during the holiday season. These fun and engaging gamified popups convert much better than regular email popups (13.23% vs 5.10% conversion rate on average).
The bright pink coloring is consistent with Holy Class Cosmetics’ branding, and the snowflakes with ‘Merry Christmas’ make it seasonal.
Love Thy Oils uses a different gamification popup that’s fitting for the festive season. The ‘Pick a Gift’ template lets users reveal a discount code in exchange for entering their email address.
The popup’s minimalist design is very effective, with the “Christmas Gift” messaging and little gift boxes working together perfectly. The text-style smiley-face is also a nice touch.
Try the Pick a Gift strategy on your own website with our ready-to-use template:
Buckaroo Bling uses this sticky bar to promote their free shipping offer in the days leading up to Christmas. And to top it off they’re also upgrading everyone’s free shipping to Priority Mail.
The holidays are the perfect time for an offer like this. It suits people who are ordering their gifts a little bit late and want to make sure they’ll arrive on time.
Choose this template if you’d like to set up a similar sticky bar on your site:
Iron Rose Home displays a holiday-themed recommendation popup when their visitors show exit intent (aka they are about to leave the site). See how they are promoting Christmas decorations?
These popups can stop visitors who are abandoning your site because they couldn’t find the right product.
Give this delightful popup a try by using this ready-to-use template:
Gutsy Goodness uses a popup campaign that promotes 12 Days of Christmas. It helps to get visitors to come back to their site every day. Since consumers never know what the deal is going to be, they’re always going to be curious to check it out.
They also added a countdown timer that displays how much time is left to take advantage of the daily deal. This creates a sense of urgency that nudges visitors to buy now rather than later.
You don’t necessarily need to use a Christmas-themed design for your holiday popups. After all, the look doesn’t work equally well for all brands.
This email list popup from Gwl Fitness doesn’t feature any holiday imagery, but they still highlight ‘Holiday deals’ in their popup copy. This tells visitors that there are items on sale during the season.
We really like the aesthetics of this lucky wheel from Vivian Rose Company. From the subtle holiday theming to the great use of color gradients on the ‘Spin!’ button, everything just works.
Like all lucky wheels, this popup is effective for growing their email list by drawing their visitors into a fun experience.
They used a pre-made OptiMonk template. If you like their approach, you can try it out below.
Cart abandonment popups are also a useful addition to your site during Christmas. These exit-intent popups can remind visitors who have added items to their cart to complete their purchase rather than leaving.
The 15% off and free shipping offer give visitors an extra incentive to check out, while the countdown timer adds a sense of urgency.
You still have time to try out this template for your Christmas sale.
Forget about Christmas: lopping 500 Euros off an order is such a huge discount that no one would want to miss it. And their copy: “Don’t miss out on our biggest offer of the year!” reinforces just how rare this opportunity is.
Notice how they also use this sales-focused message to help grow their email list.
Try making a similar campaign using OptiMonk’s pre-made template:
The holiday period can make or break an online store’s entire year. It’s crucial to use popups to take full advantage of Christmastime.
You’ll see a difference in your conversion rate when you use cart-abandonment popups and a spike in email subscribers after you install a lucky wheel. With all the options you’ve seen, your store’s seasonal goals should help you choose what popups to use.
There’s not much time left! If you haven’t yet rolled out your Christmas popups, head on over to OptiMonk’s template library and pick some out now.