Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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Faceted Navigation: Definition, Faceted Search Examples & Tips
In this article, we’ll discuss faceted search, share 14 essential faceted search tips, and check out 24 examples of ecommerce stores doing faceted search right. […]
What is Conversion in Digital Marketing?
In this article, we’ll discuss what conversions are, why they’re important, how to track them, and ways to increase conversion rates. […]
How to Conduct A/B Testing in 5 Easy Steps (& 4 Examples)
In this article, we’ll dive into how to conduct A/B testing to improve conversion rates, measure changes, and boost your bottom line. […]
9 High-Converting Social Proof Popup Examples You Can Copy (With 5 Use Cases)
In this article, we’ll showcase nine social proof popup examples and five use cases that help boost conversions and increase sales. […]
What is EPC in Affiliate Marketing & How to Boost Your EPC
In this article, we’ll discuss EPC in affiliate marketing and why it matters, and we will share seven powerful strategies for boosting it. […]
How Rare Beauty Became Gen Z’s Favorite Makeup Brand on TikTok
In this breakdown, we’ll dive into the strategies and secrets behind Rare Beauty’s success and see how they’ve turned into a beauty powerhouse. […]
