Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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Run Killer Seasonal Campaigns in 4 Easy Steps (+3 Expert Tips)
This article is about how to crush your next seasonal marketing campaign in four easy steps. Learn how to plan, launch, and manage a seasonal campaign. […]
What is Gamification Marketing? A Comprehensive Guide for Marketers
Let’s talk about gamification marketing and some best practices for developing your own successful interactive marketing strategy. […]
How to Improve Your Coupon Marketing Strategy in 2025
In this article, we’ll discuss what coupon marketing is and share 6 tips on offering online coupons without killing your profits. […]
11 FOMO Marketing Strategy Ideas to Boost Your Online Revenue in 2025
Let’s discuss what FOMO marketing is and explore its benefits. We’ll also show you the best FOMO marketing examples. […]
Choice Architecture in CRO: Helping People Make Better Choices
Learn how to use choice architecture to help people make better choices and increase your website conversion rate. […]
No Time for CRO? 5 Growth Hacking Strategies You Can Set Up in 5 Minutes or Less
Let’s explore five simple growth hacks that can help you increase your conversion rate, total sales, and revenue—without using advanced CRO tactics. […]
