Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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Mobile-Friendly Test: Your Key to Conversion Optimization
Let’s explore the critical role of mobile-friendly tests in optimizing conversion rates and see how you can execute these tests. […]
Top 10 Google Optimize Alternatives in 2025 (Find a Replacement for Google Optimize After Its Sunsetting)
Here are the 10 best Google Optimize alternatives so that you can keep your website experience in tip-top shape, even after its sunsetting. […]
What is a Good CTR? Average Click-Through Rate for Google Ads, Facebook Ads & Email Campaigns
Let’s take a look at one of the most important KPIs: click-through rate. We’ll cover how to calculate your CTR and what is a good CTR. […]
Zero-Party Data: What It Is and Why You Should Care
In this article, we’ll discuss what is zero-party data, why you need it, and how to collect zero-party data. […]
9 Easy-to-Implement A/B Testing Ideas to Grow Your Revenue & Increase Landing Page Conversion Rates
In this article, we’ll share 9 easy-to-implement A/B testing ideas that will help to grow your revenue & increase conversion rates. […]
What is Conversion Marketing? + 5 Actionable Tips to Increase Conversion Rates
In this article, we’re covering what is conversion marketing and sharing 5 concrete tips you can use to boost your online store’s conversion rate. […]
