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- Top Celebrity Stores Using Shopify & What They Do Differently
Top Celebrity Stores Using Shopify & What They Do Differently
-
Barbara Bartucz
- Ecommerce
- 6 min read
Table of Contents
Celebrities might rule the red carpet, but they’re also making serious moves behind the scenes—as ecommerce entrepreneurs.
We’re not just talking about merch drops. We’re talking full blown direct-to-consumer brands built on Shopify, with real conversion strategies, curated customer experiences, and millions in revenue.
We did the homework so you don’t have to.
After analyzing the top Shopify stores, we’ve pulled together the key insights you need to know. From what they sell to how they sell it, we break down the platforms, perks, and marketing plays that are turning star power into sales power.
Ready to see who’s doing it best? Here are our findings.
Top 10 celebrity stores using Shopify
Here are the top 10 celebrity stores using Shopify—and what they’re doing differently to stand out.
1. Khy by Kylie Jenner
Website: www.khy.com
Estimated monthly pageviews: 1,440,617
Estimated monthly sales (USD): $1,323,379.96
Kylie Jenner’s fashion brand Khy offers sleek, minimalist styles at prices that don’t break the bank. It’s designed for mass appeal but still carries that high-end aesthetic fans expect.
From a conversion perspective, the site uses popups to build an email and SMS list—a smart move for driving repeat sales.
However, there’s no live chat, which can be a friction point for first-time buyers.
They rely solely on Meta ads for paid media, targeting their growing base of ~180K followers.
Free shipping is available, but there’s no loyalty or referral program to boost long-term retention.
Recommended reading: KHY by Kylie Jenner Marketing Breakdown
2. Fenty Beauty by Rihanna
Website: www.fentybeauty.com
Estimated monthly pageviews: 17,205,328
Estimated monthly sales (USD): $13,170,964.87
Rihanna’s Fenty Beauty broke the beauty mold by being radically inclusive—and their Shopify store reflects that forward-thinking mindset. They use popups to collect emails and phone numbers, making it clear that retention is part of the game plan.
Customer service is handled via an AI-powered live chat, which adds scale without sacrificing responsiveness. On the marketing side, Fenty runs both Meta and Google Ads, reaching shoppers across platforms.
With a massive social following of 2.4 million, it’s no surprise they also offer perks like free shipping and a referral program to keep fans engaged and incentivized.
3. Kylie Cosmetics
Website: www.kyliecosmetics.com
Estimated monthly pageviews: 4,138,539
Estimated monthly sales (USD): $3,168,120.52
Kylie Jenner’s original beauty brand is still a juggernaut. Famous for its lip kits and ever-evolving makeup drops, Kylie Cosmetics attracts a huge audience but surprisingly skips some ecommerce basics.
There are no popups, and they don’t collect email or SMS leads directly. Despite this, the brand thrives thanks to its iconic status and heavy presence on both Meta and Google Ads.
They make up for the missed lead gen with perks: free shipping, a loyalty program, and a referral system.
With over 4.7 million followers, the brand’s built-in community does a lot of the heavy lifting.
4. Rhode Skin by Hailey Bieber
Website: www.rhodeskin.com
Estimated monthly pageviews: 15,015,911
Estimated monthly sales (USD): $11,494,929.76
Hailey Bieber’s Rhode Skin is all about skin barrier health and minimalist routines. It speaks to a modern audience that values simplicity and efficacy—and the store’s setup mirrors that ethos.
They use popups and collect both email and SMS signups, setting the stage for long-term customer engagement. There’s no live chat support at the moment, but the overall UX is seamless.
Interestingly, Rhode isn’t currently running any paid ads. With a solid organic reach of 3.7 million followers and influencer partnerships, they’re still pulling in plenty of traffic.
Free shipping and a referral program round out the offering.
Recommended reading: How Hailey Bieber Built a Skincare Empire
5. Katy Perry Collections
Website: www.katyperrycollections.com
Estimated monthly pageviews: 482,636
Estimated monthly sales (USD): $443,359.91
Katy Perry’s footwear line brings her bold, whimsical style to the ecommerce world. While the brand doesn’t use popups, it does focus on email collection to maintain ongoing engagement.
Customer service is handled by an AI-powered chat assistant—efficient and always on. They don’t currently run ads on Meta or Google, which is rare for brands in the fashion space.
With Katy’s massive social reach (105M followers), they can afford to lean on organic exposure. The store offers both loyalty and referral programs, but skips free shipping, which may deter some first-time shoppers.
6. Rare Beauty by Selena Gomez
Website: www.rarebeauty.com
Estimated monthly pageviews: 11,020,145
Estimated monthly sales (USD): $8,436,104.87
Selena Gomez’s Rare Beauty champions mental health and self expression, creating an emotional bond with its customers. While there are no popups, the site focuses on building a strong email list.
They go the extra mile with non-AI live chat support, adding a human touch to the customer experience. On the marketing front, they’re active with both Meta and Google Ads, making the most of paid channels.
Rare Beauty boasts about 860K followers and offers everything from free shipping to loyalty points and referrals, making it one of the most complete Shopify experiences on this list.
Recommended reading: How Selena Gomez built her brand on TikTok
7. BÉIS by Shay Mitchell
Website: www.beistravel.com
Estimated monthly pageviews: 12,387,851
Estimated monthly sales (USD): $9,483,106.46
Shay Mitchell’s BÉIS delivers travel gear with serious style. From duffels to weekender bags, it’s built for function—but designed for Instagram.
They don’t use popups, but they actively build both email and SMS lists, showing they take a long-term approach to customer relationships. Live chat support is handled by real people, giving the site a concierge-like vibe.
Their advertising strategy spans both Meta and Google, and with nearly 480K followers, they’ve built a loyal audience. Free shipping and a loyalty program keep customers coming back, though there’s no referral system in place.
Recommended reading: The Rise of BÉIS Travel
8. Lemme by Kourtney Kardashian
Website: www.lemmelive.com
Estimated monthly pageviews: 6,352,480
Estimated monthly sales (USD): $4,862,929.34
Lemme is Kourtney Kardashian’s take on wellness, offering cute but clinically-backed vegan supplements for everything from sleep to stress.
They make strong use of full-screen popups and collect both email and SMS contacts, a smart move for a wellness brand where repeat purchases matter.
Non-AI live chat also ensures a personal touch when customers have questions.
They’re active on both Meta and Google Ads, with a solid 539K social followers. While they offer a loyalty program, they skip out on referral perks and free shipping, which might affect first-time conversions.
9. Chamberlain Coffee
Website: www.chamberlaincoffee.com
Estimated monthly pageviews: 2,686,704
Estimated monthly sales (USD): $2,056,716.95
Emma Chamberlain’s coffee brand is brewed with Gen Z energy—fun, ethical, and community-focused. They collect both emails and phone numbers to keep fans in the loop.
Live chat is handled by humans, which aligns with the brand’s friendly, casual vibe. Chamberlain Coffee leans into Meta Ads but doesn’t currently use Google Ads.
With around 511K followers, they’ve got a strong following and back it up with great perks: free shipping, a referral program, and a loyalty system that rewards repeat caffeine cravings.
10. Victoria Beckham Beauty
Website: victoriabeckhambeauty.com
Estimated monthly pageviews: 1,251,482
Estimated monthly sales (USD): $1,149,636.63
Victoria Beckham’s clean beauty brand is elegant, premium, and powered by Shopify. They use popups to build both email and SMS lists—key for staying connected to a discerning audience.
There’s no live chat just yet, but the shopping experience feels curated and premium. Paid ads are active on both Meta and Google, helping them compete in a crowded beauty space.
With around 147K followers, they’re smaller than some, but offer all the ecommerce perks: free shipping, a referral program, and loyalty rewards that match the brand’s luxury positioning.
FAQ
Do celebrity brands have better conversion rates than non-celebrity ones?
Not necessarily. Celebrity clout helps with awareness, but conversion still depends on strategy—think email capture, strong customer support, and the right product-market fit.
Are the marketing strategies used by these stores unique to celebrity brands?
Not really. While celebrities benefit from built-in audiences, the strategies we’ve covered here—email capture, SMS marketing, loyalty programs, and paid ads—are all standard ecommerce best practices. What sets them apart is the speed of adoption and the budget behind execution. These are strategies that any brand can adopt (and should).
How important is a celebrity’s personal brand to the success of their store?
It’s huge in the beginning, but it’s not everything. The initial traction may come from fame, but sustained success depends on smart branding, solid product-market fit, and strategies to encourage repeat purchases. Brands like Fenty and Rare Beauty are great examples of how to transition from celebrity hype to ecommerce excellence.
Wrapping up
Celebrities might have a head start with fame, but their Shopify businesses prove that success still depends on savvy ecommerce moves. From SMS marketing to loyalty programs, these brands blend influence with strategy to dominate the digital space.
So if you’re building your own brand, don’t just watch from the sidelines. Steal the smart stuff and make it your own. Fame fades, but a solid Shopify strategy? That’s timeless.
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Written by
Barbara Bartucz
Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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