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- How a Three-Step Popup Drove a 17.01% Signup Rate for Alef Bet
How a Three-Step Popup Drove a 17.01% Signup Rate for Alef Bet
-
Barbara Bartucz
- Case Study
- 6 min read
Table of Contents
Alef Bet a U.S.-based family-owned brand founded by a mother-daughter duo, specializes in modern Judaica designs. They aimed to grow their email and SMS subscriber base while boosting first-time purchases on their website.
Website:
alefbet.com
Industry:
Jewelry
Meet Alef Bet
Alef Bet is a family-owned, U.S.-based brand that specializes in modern Judaica jewelry with meaningful designs.
Founded by a mother-daughter duo, the brand blends traditional symbolism with contemporary style, offering items like Star of David necklaces, Hamsa pendants, and Evil Eye jewelry.
Their mission is to craft timeless pieces that resonate with faith, heritage, and personal stories.
Alef Bet has cultivated a loyal customer base who appreciates the spiritual significance and craftsmanship of each design.
The challenge
Alef Bet set out with clear objectives: build their email and SMS list while driving more first-time purchases by introducing their products to new customers. However, their simple sign-up popup wasn’t delivering the desired results.
The challenge was to capture high-quality leads in a way that felt engaging, without overwhelming new visitors.
They needed a strategy that would engage users while maintaining a seamless experience and preserving the brand’s premium image.
The solution
To meet these objectives, Alef Bet turned to OptiMonk, a platform known for its smart popups and conversion tools.
The solution they implemented was a three-step Smart Discount Popup campaign offering 10% off for first-time visitors.
Here’s how the three-step process worked:
After 5 seconds on the site, visitors were greeted with a welcome popup. It featured a bold message offering a 10% discount, paired with urgency: “You’ve got 10% OFF – Save it before it’s gone!”
Visitors could either grab the deal or decline with a cheeky option: “No, thank you, I prefer full price.”
Why did it work? Because it made saying yes effortless, just one quick click.
This simple yes/no technique is powerful; once visitors are hooked, they feel compelled to complete the process.
Once the visitor clicked on the “Grab 10% off” button, they were directed to a second page where they were prompted to “Unlock your 10% off” by entering their first name and email address.
After submitting their email, visitors were given a unique coupon code on the third page.
The page also featured optimized product recommendations highlighting the store’s bestsellers. This not only introduced customers to Alef Bet’s top products but also boosted the chances of an immediate purchase.
This flow not only captured leads effectively but also introduced visitors to Alef Bet’s bestsellers, increasing the likelihood of immediate conversion.
Since mobile commerce plays a key role in conversions, the popup was fully optimized for mobile devices, ensuring the experience was smooth and seamless for all users.
The results
The Smart Discount Popup campaign quickly delivered impressive results for Alef Bet.
With 7,261 impressions, the campaign generated 1,235 email sign-ups, resulting in a conversion rate of 17.01%, far surpassing the typical 5–7% average.
Besides capturing emails, the previously mentioned old sign-up popup converted at a 2.19% purchase rate.
While this was a solid result, the Smart Discount Popup took performance to the next level, boosting the purchase rate to 2.41%.
That seemingly small increase translated into a 10.02% uplift in sales, proving how even incremental improvements in conversion can make a significant impact on revenue.
Final thoughts
The success of the Alef Bet Smart Discount Popup campaign with OptiMonk highlights the power of using well-crafted popups to engage new visitors.
The takeaway is simple: present a straightforward 10% discount in a compelling way, and you can grow your list with ease.
Using an intuitive three-step flow, Alef Bet not only expanded its email list but also boosted first-time purchases at the same time.
The mobile-optimized design ensured that the campaign performed well across all devices, while the strategic placement of product recommendations increased the chance of conversion.
Wanna get similar results? Get started with these Smart Discount Popups today!
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Written by
Barbara Bartucz
Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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Product updates: January Release 2025
