Nearly two-thirds of Americans celebrate St. Patrick’s Day in March, and last year consumers spent almost 7 billion US dollars.
What does this tell us? That you shouldn’t let the luck of the Irish pass you by!
And that’s exactly why we’re bringing you 10 St. Patrick’s Day marketing ideas that will not only add a festive vibe to your ecommerce store, but also give your sales a delightful boost.
Time to get your lucky charm ready!
Shortcuts ✂️
- Use St. Patrick’s Day themes in your store
- Send holiday-specific emails
- Offer St. Patrick’s Day discounts
- Gamify your offer
- Partner up with Irish-themed brands
- Take part in the St. Patrick’s Day celebration
- Sponsor a St. Patrick’s Day event
- Run a St. Patrick’s Day social media contest
- Offer free shipping
- Update your packaging
1. Use St. Patrick's Day themes in your store
To make your online store feel festive for St. Patrick’s Day, try implementing St. Patrick’s Day themes, which can drive new and existing customers to your store and help them get into the spirit of the holiday.
Use pictures and banners with plenty of green elements to give your website an Irish touch.
Check out Amazon for ideas—they offer special St. Patrick’s Day deals on different types of products.
You don’t have to bring in specific products that you don’t usually sell—giving discounts on things that are green or putting together themed bundles (like St. Patrick’s Day gift ideas) can work just as well.
2. Send holiday-specific emails
Savvy marketers know that well-timed email marketing can boost sales like nothing else.
The average return on investment (ROI) for email marketing is $36 for every $1 spent.
It’s still possible to plan ahead and promote St. Patrick’s Day products, introduce special discounts, or feature products that fit the St. Patrick’s Day theme.
For example, if you sell cookware, why not create a blog post (which you can also send out as an email) where you share a few healthy St Patrick’s day recipes to inspire your audience?
As an added bonus, offer a free gift, perhaps a downloadable recipe ebook, to engage and delight your new and existing customers.
Infuse a bit of humor and a festive vibe into your emails to make them interesting and unforgettable. And don’t forget to carefully craft your subject lines!
Take a look at these examples:
3. Offer St. Patrick's Day discounts
Another great St. Patrick’s Day marketing idea is to create a sense of urgency, a bit of FOMO, and plenty of excitement with exclusive discounts that your customers won’t want to miss out on.
Leverage the power of limited-time offers and strategically placed pop-ups on your website to immediately grab your customers’ attention and encourage quick action.
Don’t forget to implement a special discount code in your popups.
To make things even simpler for you, we’ve prepared some templates below that you can use to kick off your St. Patrick’s Day promotion with ease:
4. Gamify your offer
We all like to play, don’t we? Especially when there’s a prize involved. Everyone wants to be the lucky winner, which is why enhancing the shopping experience by introducing gamification elements is one of the best St. Patrick’s Day marketing ideas. This way, your customers can all try to have a lucky day!
Integrate lucky wheel pop-ups that offer customers random discounts, adding a sense of serendipity to their experience.
This not only brings an element of fun to the interaction with new customers, but also serves as an effective way to grow your email list.
Need some inspiration? Look to UNIT 1’s campaign for innovative, fun ways to engage your audience.
Here’s another example from Scout and Poppy where they use a lucky wheel to promote St. Patrick’s Day sales:
Get started with this template for St. Patrick’s Day celebrations:
5. Partner up with Irish-themed brands
By the order of the Peaky Blinders, get into St. Patrick’s Day spirit with some strategic collaborations!
Co-marketing is always a good idea, as you can expand your audience by partnering with other brands.
Team up for joint promotions and cross-promotions with businesses that complement yours, adding a unique selling point to your products just in time for the St. Patrick’s Day season.
A great example of a successful collaboration is when the famous Netflix show “Peaky Blinders” partnered with the well-respected Irish whiskey brand Bushmills.
6. Take part in the St. Patrick's Day celebration
Reveal the personal side of your business as part of your marketing strategy by having your staff dress up in green for St. Patrick’s Day!
Sharing behind-the-scenes glimpses on your social media pages can build lots of trust with your customers.
This personal touch helps strengthen the bond with your audience and builds a more relatable brand image.
7. Sponsor a St. Patrick’s Day event
Want more people to notice your brand? Consider sponsoring or joining a local St. Patrick’s Day event.
This not only helps your community but also allows you to connect with people in person and tell them about your brand.
It’s a fun way to be part of the local celebration and introduce more people to your business. And who knows, a few of them might become customers!
8. Run a St. Patrick’s Day social media contest
Get your online audience excited and involved by hosting lively St. Patrick’s Day contests on social media with attractive prizes.
Invite them to share pictures and use popular hashtags to reach even more people. Making a splash online can be so much fun!
You can run a social media contest and hold a giveaway where followers can win gift certificates or free products.
Here’s a social media post from Fueling Sports featuring participants wearing St. Patrick’s Day outfits, where they promised a $50 gift card to one lucky winner for voting for the best outfit.
9. Offer free shipping
Since free shipping is one of the best incentives you can offer, why not treat your customers during your St. Patrick’s Day sale?
This offer not only helps sell more but also gets the attention of people looking for a good deal. It’s a win for your customers and for your business!
10. Update your packaging
Green, green items are everywhere, so why use the color green on your packaging, too? These small yet thoughtful details can make a big difference, leaving a lasting impression on your customers and adding a touch of fun to their shopping journey.
Launched just in time for St. Patrick’s Day, Mars Wrigley introduced two M&M’s Ice Cream Cookie Sandwich flavors, including one that featured mint-flavored ice cream between chocolate cookies with Milk Chocolate M&M’s Minis.
Perfectly timed, packaged in green, and perfect for St. Paddy’s Day.
Incorporating festive elements into your packaging not only shows your attention to detail but also contributes to creating a memorable and enjoyable experience for your customers.
After all, it’s the little things that can make a big impact on their overall satisfaction with your brand.
FAQ
Why should my ecommerce store participate in St. Patrick’s Day marketing?
St. Patrick’s Day presents a great opportunity to engage with your customers, boost sales, and enhance brand visibility. By incorporating festive marketing ideas, you can tap into the celebratory spirit of the holiday and attract a wider audience.
How can I incorporate user-generated content into my St. Patrick’s Day marketing strategy?
Encourage customers to share photos of themselves using your products in their St. Patrick’s Day celebrations. Create a branded hashtag and run a contest to incentivize user-generated content. You can offer a small discount for those who participate and a larger prize for the lucky winner.
How can I create engaging St. Patrick’s Day email campaigns?
Craft festive emails using a combination of compelling content, eye-catching visuals, and engaging subject lines. Include special offers or exclusive discounts, and highlight any St. Patrick’s Day-themed products you offer.
Wrapping up
There you have it, we’ve armed you with a treasure trove of St. Patrick’s Day marketing ideas to make your ecommerce store truly shine—in green!
From engaging in social media contests to enhancing your packaging with Irish charm, these strategies can boost your sales during the Irish holiday and celebrate the world’s luckiest culture at the same time.
If you need a hand with those campaigns to promote your sales, try OptiMonk— you can get started for free today!
