5 Killer Personalization Ideas for St. Patrick’s Day to Grow Your Business

5 Killer Personalization Ideas for St. Patrick’s Day to Grow Your Business

Have you already planned your campaign calendar for March? If not, there’s no time to waste! The biggest event to look forward to this month is St. Patrick’s Day on the 17th. 

Last year, 54% of American adults planned to celebrate St. Patrick’s Day. And on average, they planned to spend $42.33 on the festivities (which comes to $5.87 billion nationwide). 

These stats show why many ecommerce companies embrace St. Patrick’s Day, using the holiday as an opportunity to offer discounts to their customers and grow their sales.

In this article, we’ll take a quick look at some beautiful St. Patrick’s Day templates with ideas on how to use them on your website. Let’s get started!

1. Build your email list with a lucky wheel popup

Difficulty: Easy
Message type: Gamification

Why not let your visitors see if they have “the luck of the Irish” with this festive template? 

With gamified popups, your customers can win a discount in exchange for entering their email address. This a great way to inject some fun and excitement into your lead gen efforts. 

Lucky wheels are perfect for early stage visitors: while they might not be ready to buy from your store quite yet, they’ll get excited about playing a game. And by adding them to your email list, you can convince them to buy later!

Check out the template below. The green top hat and four-leaf clover background are great seasonal touches on this “winning” concept.

2. Promote your St. Patrick’s Day sale

Difficulty: Easy
Message type: Popup

If you’re running a St. Patrick’s Day sale, there’s nothing better than using a popup to promote it on your website. This way, you can easily choose who you want to see your promotion and make sure they do.

This template is perfect for returning customers and email subscribers, since it doesn’t ask for an email address. It has one simple goal: to notify customers about the sale. 

It has an eye-catching design with St. Patrick’s Day symbols in the background. It also effectively communicates your special offer.

3. Grow your Messenger list

Difficulty: Easy
Message type: Popup

Facebook Messenger is a great way to keep in touch with your users. It allows you to send short, informative messages that are more likely to be read (and convert) than emails. 

If your target audience is more active on social media than email, you might consider communicating with them on Messenger. This popup below can help you build a Messenger list during St. Patrick’s Day.  

4. Use a sticky bar to remind your visitors about their coupon codes

Difficulty: Medium
Message type: Sticky bar

A sticky bar is effective for two main reasons:

  • You can communicate with visitors without interrupting their browsing experience
  • You can use them as a reminder for people who’ve already opted in for a discount

Sticky bars remain on your visitors’ screens even when they scroll down your webpage. This ensures that the coupon code is always at the top of their minds. 

You can use a countdown timer to activate your users’ fear of missing out (FOMO). This will help encourage them to purchase now, not later.

5. Grab attention with a fullscreen

Summing up

Have you found the perfect template for your St. Patrick’s Day campaign in the examples above? Just customize it and add some seasonal flair to your online store! And if not, you can easily design one from scratch in OptiMonk’s Drag & Drop Editor. 

If you want to get started now, head on over to our Template Library. Happy St. Paddy’s day!

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