10 Best Thrive Leads Alternatives in 2024

Table of Contents

The question “What’s the best lead generation tool?” comes up on a weekly basis on Reddit:

Reddit posts on lead generation tools

Choosing the right tool to generate leads is a decision every marketer and online business owner has to make.

The Thrive Leads WordPress plugin is a popular choice, but it has some limitations. That’s why you might be on the hunt for a good alternative to create different opt-in form types.

In this article, we’ll show you the 10 best Thrive Leads alternatives currently on the market.

Let’s get down to it!

Why should you look for a Thrive Leads alternative?

Based on G2 reviews, there are some things about the Thrive Leads plugin (created by Thrive Themes) that customers and current users say could use improvement. Here are a few we’ve seen frequently:

1. Limited number of templates

The limited number of templates and their outdated design are one of the most recurring issues that users highlight.

Let’s see a Thrive Leads review on G2 about just that:

Thrive Leads G2 review

In a list-building plugin like Thrive Leads, not having an extensive library of templates can definitely cause frustration among users.

Customers appreciate access to a wide selection of templates and the ability to tailor them to their own specific needs. When options are limited, users may find it difficult to create effective, attention-grabbing forms.

2. Limited A/B testing capabilities

A/B testing is crucial when it comes to optimizing your conversion rates and boosting your opt-ins.

Users noted that Thrive Leads has limited A/B testing capabilities, which means that people may find it challenging to experiment with different variations of their opt-in forms.

Thrive Leads G2 review

A lack of effective A/B testing features makes it difficult to find out which copy, image, or CTA button best supports your list-building efforts.

3. Slow customer support

It’s no secret: strong customer support can work wonders, helping users solve technical problems and get quick answers to their questions.

Some users mentioned that the Thrive Leads customer support team can be slow to address their issues. 

If customers don’t get quick help or have enough support resources, they can easily get frustrated and even stop using the platform.

4. Only works with WordPress sites

For some users, Thrive Leads’ dependency on WordPress can be restrictive. If you don’t have a WordPress website, you won’t have access to the Thrive Leads plugin. 

This reliance on WordPress limits the plugin’s usability to a specific platform, excluding individuals who use other website management systems.

Top 10 Thrive Leads alternatives

Moving on, we’ve collected the 10 best Thrive Leads alternatives worth considering for your opt-in widget or pop-up.

These pop-up tools can support your lead-generation efforts and help you improve your conversion rate optimization strategies.

1. OptiMonk

OptiMonk is a powerful CRO tool, and a great alternative for Thrive Leads.

Let’s start with our top choice, which is our platform, OptiMonk.

OptiMonk is a conversion rate optimization tool that provides popups, website personalization, and A/B testing.

It’s built for ecommerce marketers and agencies looking for quick, affordable solutions to boost the performance of their campaigns and landing pages.

It’s a great alternative to Thrive Leads as it offers tons of beautiful templates, powerful A/B testing, and great customer support. While it has a WordPress plugin, it also works with other content management systems (CMS) and website builders. 

Key feature #1: 300+ templates

OptiMonk offers an extensive library of over 300 ready-made pop-up templates and opt-in forms that you can customize to match your brand identity in just a few clicks. 

These templates are ideal for every step of the customer journey, and they’re all mobile-friendly.

Additionally, seasonal templates are available to keep your campaigns fresh and relevant.

Key feature #2: A/B testing

OptiMonk’s A/B testing feature simplifies the process of running experiments to optimize your campaigns. 

You can easily conduct multivariate and multi-page tests to find out which message resonates best with your audience.

If you’re looking to streamline the A/B testing process, our AI-powered Smart A/B testing tool can help with that.

Don’t worry if you don’t have much CRO knowledge—the AI autonomously tests and optimizes landing page elements, increasing conversion rates without any manual effort.

Key feature #3: Stellar customer service

Our colleagues are a 5-star team (they are, literally!) and no, we’re not exaggerating. 

OptiMonk has stellar customer service, and they’ll ensure you receive timely and enthusiastic support in all cases.

Check out the reviews to see what satisfied customers have to say:

OptiMonk G2 review

Additional features:

  • Audience recommendations: OptiMonk provides audience recommendations to help you effectively target the right segments.
  • Campaign analytics: Gain insights into user behavior and campaign performance with comprehensive analytics.
  • Source-based targeting: Personalize the user experience based on the traffic source.
  • No-code editor: Customize campaigns effortlessly without involving developers.
  • Themes: Create visually consistent campaigns that align with your website’s design.
  • Integration with Klaviyo: Seamlessly integrate with Klaviyo to personalize email marketing campaigns.
  • Smart Tags: Adapt your messaging based on individual visitor properties such as name or location.
  • Zero-party data API: Gather and distribute valuable data from surveys and quizzes to enhance customer interactions.


OptiMonk offers a forever-free plan. Our Essential plan starts at $39/month.

2. OptinMonster

Powerful pop-up tool offering various opt-in forms

OptinMonster is a powerful pop-up tool that offers various opt-in forms such as pop-ups, slide-ins, and floating bars to capture leads. It provides advanced targeting options, A/B testing, and analytics to optimize conversions.


Pricing starts at $49/month (billed annually) for the Basic plan.

3. BDOW (formerly Sumo)

BDOW (formerly Sumo) pop-up tool

BDOW is an all-in-one marketing tool suite that includes features for lead generation, email marketing, and social sharing. It offers different types of customizable pop-ups, A/B testing, and analytics to find out what works best for you.


BDOW’s pricing starts at $39/month, and it’s billed annually.

4. GetResponse

Email marketing platform with customizable sign-up forms and landing pages.

GetResponse is primarily an email marketing platform, but it also offers lead-generation tools such as customizable sign-up forms and landing pages. 

GetResponse provides automation features so you can easily grow your list, nurture subscribers, and offer AI product recommendations. 


GetResponse’s pricing starts at $13/month for the Basic plan.

5. Poptin

User-friendly lead capture platform offering customizable pop-ups, embedded forms, and landing pages.

Poptin is a user-friendly lead capture platform that offers customizable pop-ups, embedded forms, and landing pages. With Poptin you can reduce cart abandonment, engage your users with smart popups, and collect high quality leads. 


They have a free plan available. Poptin’s pricing starts at $19/month (billed annually) for the Basic plan.

6. ConvertKit

Email marketing platform designed for creators with customizable opt-in forms and automation workflows

ConvertKit is an email marketing platform primarily for creators, offering customizable opt-in forms, landing pages, and automation workflows. It provides segmentation options, A/B testing, and reporting tools to optimize email performance.


ConvertKit pricing starts at $9/month for the Creator plan, which includes up to 300 subscribers and essential features.

7. Convertflow

All-in-one funnel builder allowing personalized CTAs, forms, and surveys

ConvertFlow is an all-in-one funnel builder for ecommerce that allows users to create personalized CTAs, forms, and surveys to capture and convert leads. 

It offers advanced targeting options, A/B testing, and integrations with various CRM and marketing tools.


ConvertFlow’s pricing starts at $22/month (billed annually) for the Pro plan.

8. Leadpages

Landing page builder offering customizable templates, pop-ups, and analytics

Leadpages is a landing page builder that also offers conversion optimization tools such as pop-ups, alert bars, and opt-in texts. 

With Leadpages, you can create high-quality, customizable landing pages, grow your email list, and reach your target audience with ease. 


Pricing for Leadpages starts at $37/month (billed annually) for the Standard plan.

9. Unbounce

Landing page builder known for drag-and-drop editor and conversion-focused features

Unbounce is a landing page builder known for its drag-and-drop editor and conversion-focused features. It offers customizable landing pages, pop-ups, and sticky bars to capture leads effectively.


Unbounce’s pricing starts at $64/month (billed annually) for the Essential plan.

10. HelloBar

Simple lead capture tool offering customizable pop-ups, bars, and sliders

HelloBar is a simple lead capture tool that allows users to create customizable pop-ups, bars, and sliders. 

HelloBar easily integrates with WordPress, Shopify, and Wix. It also offers advanced targeting options, custom reports, and an automated A/B testing feature. 


HelloBar has a free plan available. Pricing starts at $29/month, billed annually.


What factors should I consider when choosing a Thrive Leads alternative?

When choosing a Thrive Leads alternative, consider factors such as pricing, features, ease of use, customization options, integration capabilities, customer support, and user reviews. Assessing these aspects will help you make an informed decision.

How do I know which Thrive Leads alternative is best for my business?

To determine the best alternative for your business, consider your specific requirements, budget, and goals. It’s advisable to test out different options through trials or demos, gather feedback from team members, and assess the overall fit for your organization.

Are there any additional costs associated with these alternatives?

While we’ve covered the base pricing of each alternative, some may have additional costs for advanced features, higher usage tiers, or integrations with third-party tools. Be sure to review the pricing plans and features carefully to understand any additional costs.

Wrapping up

Finding the right lead generation tool for your website can be complex and time-consuming. 

We hope that this guide has provided answers to your most pressing questions as you search for the best alternative to Thrive Leads. 

If you’re ready to get started with a powerful Thrive Leads alternative, create your forever-free OptiMonk account today!