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Author: Nikolett Lorincz

Profile picture of Nikolett Lorincz
About Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.

Posts by Nikolett Lorincz

4 Tips to Help You Replicate Urban Outfitters’ Marketing Strategy

Posted on May 20, 2021 (May 4, 2023)

Join us as we dive into Urban Outfitters’ marketing strategy to see how you can replicate their success. […]

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Posted in Marketing Breakdowns

Marketing Breakdown: How Gymshark Bulked Up to Being a $1+ Billion Brand

Posted on April 30, 2021 (June 19, 2023)

We’ll cover how Gymshark managed to build their fan base and spill what they do to continue to delight customers today. […]

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Posted in Marketing Breakdowns

Allbirds Marketing Breakdown: How They Went from a Small Startup to a Billion-dollar Sneaker Brand in 4 Years

Posted on April 19, 2021 (August 14, 2024)

How did a small sneaker company started by two people with no experience in footwear, become so popular? Let’s find out. […]

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Posted in Marketing Breakdowns

Marketing Breakdown: How Lunya Achieved $25M Revenue

Posted on March 30, 2021 (January 27, 2023)

Let’s look at the steps Lunya took to build themselves from the ground up and create a wildly successful, customer-centric marketing strategy. […]

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Posted in Marketing Breakdowns

Rituals.com Marketing Breakdown: 6+1 Tips to Create Meaningful Moments Online

Posted on March 17, 2021 (April 9, 2025)

How can you create your own engaging shopping experiences online? We explore 6+1 tips from the marketing masters at Rituals. […]

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Posted in Marketing Breakdowns

Sephora Marketing Breakdown: 13 Solid Tips for Mastering Personalization

Posted on March 4, 2021 (October 29, 2024)

In this article, we looked at the steps Sephora, the retail giant, took to create a delightful shopping experience. […]

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Posted in Marketing Breakdowns

OptiMonk Guest Blogging Guidelines

Posted on May 1, 2020 (April 16, 2025)

Thanks for your interest in guest blogging for OptiMonk! 🙂 Before diving into the details, consider reading some of our recent articles to develop a sense of what we publish and how we write. Our ideal readers are online marketers of small and medium-sized companies and ecommerce site owners. We are looking for posts that […]

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Posted in New Features & News

[Infographic] Top 100 Fastest Growing & Declining Categories in E-commerce

Posted on April 8, 2020 (January 27, 2023)

Keep up to date with the top 100 fastest growing ecommerce categories, and the categories that are declining. […]

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Posted in Ecommerce

How BlendJet Generated 39.2% Extra Revenue with OptiMonk

Posted on February 25, 2020 (April 30, 2025)

Get ready for BlendJet’s awsome story and learn how they generated 39.2% extra revenue wit the help of OptiMonk. […]

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Posted in Case Study

7 Creative Marketing Campaign Ideas for Summer Q3

Posted on July 3, 2017 (January 27, 2025)

In this article, you’ll find seven great marketing campaign ideas for summer to boost your sales heading into the fall. […]

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Posted in Marketing

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