27 Great Competitor Analysis Tools to Spy on Your Competitors

22 Great Competitor Analysis Tools to Spy on Your Competitors

Competition within the ecommerce industry can be tough. Today, we’ll show you how to stay one step ahead with the top competitor analysis tools. 

They’ll help to improve your marketing efforts by:

  • Better understanding your audience’s interests.
  • Seeing how other brands are engaging within your target market.

A competitor research tool will help you strengthen your marketing campaigns and stay up to date with industry changes. Using it, you can learn what to do and what not to do.

Now—let’s look at our favorite research tools.

Content research tools

There’s truth to the popular saying, “content is king.”

Good content doesn’t just attract visitors to your site—it tells them why your brand is just right for them.

We’ve included a list of competitor analysis tools that will help you with your content strategy. Learn what content customers love by looking at your competitors. See what they’re doing well—then you can apply a similar strategy to your own marketing campaigns.

1. NapoleonCat: monitor and outrank your competitors

Keeping a close eye on your competitors is crucial to becoming the industry leader. With NapoleonCat, a popular social media management tool, you can track your competitors’ activity across Facebook, Instagram, LinkedIn, and YouTube. 

You can monitor what content and posting times work for your competitors and learn from their mistakes – not your own ;). Some other available metrics include follower growth, engagement and interactions, and reach. The data is updated in real-time. 

You can monitor every profile separately for in-depth insights or create comparative dashboards to get a bird’s-eye view of the entire market, identify industry leaders, and inspire your next marketing move.

Pricing: NapoleonCat offers a free 14-day trial. The pricing is very flexible, and it depends on your individual needs. Prices start from $27 a month.

Click here to try NapoleonCat without connecting your card.

2. Mention: Competitor monitoring and social media management tool

Turn your content into the next case study with mention

Mention collects insights that improve your marketing plan and website traffic. This competitor analysis tool notifies you when someone mentions your rivals on social media, blog posts, and news sites.

Download the mobile app and get real-time notifications when your competitor is active. That way, you’ll stay ahead of the curve when it comes to mastering the best marketing practices in your industry.

Price: Mention offers a free package that tracks one competitor across three social media platforms. Premium packages start at $29 a month and let users set up more alerts.

The ProPlus plan is their largest package. It costs $199 a month and tracks seven competitors across 15 different social media sites.

Click here to request Mention’s free demo.

3. Feedly: Keep up with your competitors’ content marketing efforts

Search for amazing content using Feedly

Feedly is a newsreader that lets you subscribe to competitor websites via their RSS feeds

Receive notifications every time your rivals update their pages or make a blog post. 

Feedly also downloads your updates. You don’t have to waste time visiting multiple websites just to snoop on your rivals, you can read them all within the app.

Price: Feedly’s baseline package costs $6 a month and lets you subscribe to 1,000 feeds. 

Upgrading to another package gives you more subscriptions and other perks. For example, Twitter subscriptions and research feeds for your whole team.

Click here to try Feedly for free.

4. Owler: Track the companies that matter

Access the content strategies of your biggest competitors using Owler

Owler is a comprehensive competitor analysis tool that lets you keep a close eye on your biggest rivals. You can use it to improve your content strategy or assess the performance of other businesses. 

Track down hard-to-find company data, business news, and other strategic information you want to know about brands in your industry. 

It’s like you have your very own seat in your competitor’s boardroom.

Pricing: Owler’s free plan gives you limited insights into five companies. Premium packages start at $99 a year and grants access to more information. 

Click here to create a free Owler account.

Social media research tools

Social media is an effective way for brands to build relationships with their customers. This is why it’s imperative that you create great social media content because it sends a strong message to your audience. But social media is also a way to see how your competitors build brand loyalty. 

Below are our favorite competition research tools to strengthen your social media strategy.

5. Fanpage Karma: Extensive social media management suite

Search for competitors then list their campaign results using Fanpage Karma

Fanpage Karma is a competitive analysis tool that lets you track brands’ social media activity on an easy-to-use dashboard. Get an in-depth analysis of your competitors’ social strategy by measuring their:

  • Growth
  • Engagement
  • Response time
  • And other metrics that are typically only available to the account owner

The tool also measures the success rate of your competition’s social media campaigns. See which posts gave your competitors more followers and apply those tactics to your campaigns. 

Pricing: Fanpage Karma offers a free account that tracks the campaign performance of one Facebook account. 

They offer several enterprise packages ranging from $69 to $799 a month, which allow you to track more social media accounts.

Click here to start a free Fanpage Karma trial.

6. Followerwonk: Collect data from competitors’ Twitter accounts

Stay up to date with what’s going on in the professional landscape with Followerwonk

Followerwonk is a Twitter research tool that gives you insight into the type of audience your competitors attract. 

Collect demographic data about your rivals’ followers, see how customers engage with other brands, then compare the data with your Twitter campaigns. 

You can use Followerwonk to find new followers and learn how to create content that resonates with your customer base. It’s a great research tool for any ecommerce company with a Twitter presence.

Pricing: Followerwonk offers a free account that lets you track one Twitter account. Premium subscriptions range from $29 to $79 a month and track data from more competitors. 

Click here to create a free Followerwonk account.

7. Social Searcher: Get real-time follower interactions from multiple social platforms

Social Searcher is a lightweight competitor monitoring tool. You can use it to track activity across platforms like Facebook, Twitter, and LinkedIn. 

You can conduct real-time searches to see who your competitors are engaging with and what hashtags they’re using. 

The email alert feature notifies you anytime someone mentions a specific keyword. Social Searcher removes the unnecessary conversations, so you can track the information that helps further your brand.

Pricing: Social Searcher has a free option that gives 100 daily searches and email alerts for two topics. Its premium packages range from €3.49 to €19.49 a month and support more searches and alerts.

Click here to start a free 14-day trial of Social Searcher.

8. Sprout Social: Get detailed analytics of rival social media campaigns

Sprout Social is one of the most popular social competitor analysis tools

There’s a reason why Sprout Social is one of the most popular social media spying tools. It helps to enhance your social media strategy while monitoring your competitors’ campaigns. 

Sprout lets you gain insights from your competitors, keep track of changes in your industry, and manage your social campaigns from one platform. 

Sharpen your marketing plan by researching trends that customers love, then track your top competitors for content ideas. 

Pricing: Sprout’s premium packages start at $89 a month and monitor five social profiles. They also offer enterprise packages for $149 and $249 a month if you need to track more accounts.

Click here to try Sprout Social free for 30 days.

9. Buzzsumo: Uncover innovative marketing ideas and create high-performing content

Get an up-close look at your competitor’s content strategy with Buzzsumo.

This handy tool lets you analyze the content your competitors are putting out.

Buzzsumo is great for researching the latest content. It gives you a breakdown of your rival’s keywords and topics. You can see what people are saying about competing brands on social media and what type of content resonates with their followers. 

Pricing: The free Buzzsumo plan gives users 10 searches a month. 

Premium subscriptions start at $99 a month. Those come with unlimited searches and a wide range of additional features.

Click here to try Buzzsumo free for 30 days.

SEO research tools

These SEO research tools will help you improve your search traffic and outrank other businesses in your industry. They’re great for improving your organic traffic and enhancing your content strategy. 

You can research your competitors’ keywords and see what’s working for them, then use those insights to optimize the content you produce.

10. SE Ranking: an all-in-one tool with a strong competitive analysis potential

se ranking

When looking for a solution for competitive research, don’t overlook SE Ranking’s website competitor analysis tool. If you want to see what your competition is ranking for, what URLs bring the most visitors, where they get traffic from (organic or paid search), and what their website metrics are, this is a go-to tool.

The tool also offers valuable insights into your rivals’ backlink information. Moreover, you can track their paid campaigns, which can help you optimize your own efforts.

Pricing: SE Ranking plans start at $39. The cheapest plan can cover your needs if you’re a small business or an SEO specialist working with such companies.

Click here to try SE Ranking.

11. Traffic Travis: Manage your SEO strategy and monitor your competitors

Traffic Travis is a tool that lets you spy on rival SEO strategies

If you’re new to Search Engine Optimization (SEO), you might feel hesitant to use an SEO tool to spy on your competitors. 

Don’t worry—you’re not alone. Many of the best SEO tools have a reputation of being complex and difficult to navigate​​—but not this handy tool. 

Traffic Travis is a powerful solution that simplifies the way you manage your SEO strategy. You can: 

  • Keep tabs on your competition by looking at their keyword rankings.
  • View competitor backlink data and see who’s sharing their content.
  • Research popular keywords for your upcoming content marketing campaigns.

Pricing: Traffic Travis offers a free version for managing your SEO campaign, but it lacks the competitor analysis feature. 

The paid version has a one-time fee of $97 and supports competitor performance monitoring.

Click here to try the free version of Traffic Travis.

12. WebCEO: Track rival SEO and digital marketing campaigns

Webceo is a competitive research platform that improves your marketing strategy

WebCEO gives you insight into your competitors’ keywords and SEO strategies. 

See how your business compares to other brands in your industry using the competitive analysis roadmap. 

This feature gives you a breakdown of your competitors’ performance and compares it with your SEO strategy. It also highlights the areas you need to work on.

You can even use the platform to discover new keyword opportunities to improve your search engine rankings.

When it comes to SEO, WebCEO does it all.

Pricing: Packages range from $35 to $299 a month, depending on your needs. Their pro packages offer more keywords to research and let you track multiple competitor domains.

Click here to register for a free 14-day trial of WebCEO.

13. KW Finder: Collect keyword data to increase organic traffic

Run a google analytics competitor analysis using KW Finder

KW Finder is a keyword research tool that helps to identify which keywords your customers are using in their Google search. 

You can also use it to conduct a competitor analysis on other brands’ SEO strategies. Simply enter the domain of the competitor you want to track, and KW Finder will give you a breakdown of their top-ranking keywords. 

You can then use that data to create SEO-driven content that brings more users to your site.

Pricing: Packages range from $29 to $79 a month based on the number of keywords and competitors you want to research. 

Click here to sign up for a free 10-day trial of KW Finder.

14. MOZ Link Explorer: Collect valuable backlink data

MOZ is another competitors finder solution popular in the United Kingdom and the US

MOZ provides detailed information on backlinks, anchor texts, and other key SEO data—for either your website or your competitors’ sites. 

The reports are great for identifying areas of improvement within your SEO strategy. 

MOZ will generate a backlink profile of your competitor and how they’ve acquired their link-building opportunities. 

Pricing: MOZ offers tiered packages ranging from $99 to $599 a month, depending on the number of keywords and websites you want to research.

Click here to try Moz free for 30 days.

15. Serpstat: Collect data on rival SEO and PPC campaigns

Serpstat is a website competitor finder tool that will improve your google ranking

Serpstat is one of the most trusted SEO competitor tracker tools on the market. Top brands like Samsung, Deloitte, and Shopify use the platform to sharpen their SEO strategies and monitor competing websites. 

Evaluate your competitor’s SEP campaigns with Serpstat. Research emerging keyword trends, and monitor your competitors’ content strategies too. 

Learn which keywords and campaigns are earning your competitors’ money, then use the same tactics to grow your customer base.

Pricing: Serpstat’s packages range from $55 to $399 a month, depending on the number of daily searches you need. 

Click here to try Serpstat.

16. Netpeak Checker: Analyze Competitor’s SEO Strategy

Netpeak Checker is a desktop tool for mass analyzing and comparing websites on multiple parameters. With Netpeak Checker, you can quickly scrape SERP results and aggregate data from top SEO services. The program then allows you to compare the thousands of websites it finds in bulk, making it an ideal tool for marketers looking for a comprehensive overview of the competition within their niche.

The tool is great for freelancers, agencies and SEO teams, as well as link builders and SEO consultants.

Pricing: Netpeak Checker’ packages range from $26 to $55.20 a month, depending on number of crawled URLs and threads you need.

Click here to try Netpeak Checker.

17. iSpionage: Spy on your competitors’ digital marketing strategies

Calling iSpionage a keyword tool is an understatement. It’s a powerful competitor analysis solution you can use for researching keywords and studying rival marketing campaigns. 

iSpionage gives you an in-depth look at your competitor’s marketing activities. Get data on your competitor’s paid advertising budgets and see which keywords they’re using in their PPC (Pay Per Click) ads. 

Pricing: iSpionage packages cost between $59 and $299 a month. They also offer custom subscriptions for companies that need advanced competitor reporting features.

Click here to register for a free iSpionage account.

18. SEMRush: Analyze the paid traffic of your competitors

SEMRush lets you search and review SEO strategies of your competitors

SEMRush is another popular SEO tool that lets you spy on your competition. You can use it to:

  • Analyze your competitors’ paid traffic.
  • Collect data on other companies’ marketing strategies.
  • Discover potential competitors you didn’t know about.

You can also use it to enhance your existing campaigns by researching keywords, identifying content gaps, and improving your advertising campaigns. 

Pricing: SEMRush offers various packages between $119 and $449 a month, depending on how many brands you need to track. They also offer a wide range of add-ons, like a leads channel and market research tools.

Click here to register for a SEMRush account.

19. SpyFu: Research competitor keywords for Google Ads

Use SpyFu to conduct market research and spy on your competitors

SpyFu gives you an in-depth look into your rival’s marketing campaigns—especially their Google Ads activity. Including every keyword they’ve bought on Google Ads, every organic rank, and every ad variation.

Search for the brand you want to look at, then SpyFu will give you a comprehensive rundown of their Google Ads campaigns. 

See what they’ve been doing right, what they need to improve, and what ideas you can use to improve your advertising campaigns. 

Pricing: SpyFu packages start at $33 a month and increase based on how many keywords you need to research.

Click here to create a SpyFu account.

20. Adbeat: Evaluate your competitors’ advertisements

Adbeat is a digital competitive analysis tool that lets you evaluate any brand’s digital marketing strategy. 

Gain insight on what your competitors spend on advertising and look at which ad campaigns perform well with their customers. Use your Adbeat data to determine which value propositions to focus on or brainstorm ideas for your next ad campaign.

Pricing: Adbeat offers a standard package for $249 a month and an advanced package for $399 a month. 

The advanced subscription comes with more comprehensive reporting features. They also offer customer-tailored enterprise packages for big companies with unique business needs.

Click here to create an Adbeat account.

21. RankActive: Accomplish SEO tasks effortlessly with all features in one tool

RankActive: Accomplish SEO tasks effortlessly with all features in one tool

RankActive is a cloud-based software with a really good set of features. It can help you track your website’s search engine ranking, find competitive keywords for content marketing, analyze technical and on-page SEO metrics, and even monitor your competitors.

It offers a wide range of features, like white-label which allows you to bind your subdomain to the account and mark the entire platform with your custom logo and description. Using the rank monitor feature, you can check Google rankings of your website. Moreover, with the Report Center feature of RankActive, you get relevant data directly in your inbox.

It is an all-in-one tool that will help you in getting more traffic from some of the most popular search engines like Google, Bing, and Yahoo.

Pricing: The minimal plan starts from $99.99 per month and you can get the ultimate plan at $229.99 per month. There’s an option of flexible plan too whose price depends on the number website.

Click here to try RankActive for free.

22. Rank Tracker: Unlimited tracking of keywords and competitor websites

Rank Tracker from SEO PowerSuite offers everything you need for competitor research. This is a really customizable rank checker that sees positions in any geographic location and in any search engine (with 500+ search engines available for tracking).

With the tool, you can check organic search results and rich features on the SERP. It also lets you track your competitors’ SEO metrics, discover their top organic keywords, and record search results history.

The special Competitor research module lets you find your major organic competitors, by topic or by domain. You can find the level of keywords intersection between your website and your competitors’.

The best part is that it all comes with no limits on the number of keywords and projects tracked for the enterprise version of the software. No matter if you’re checking the top 10 or 1,000 search results, you can create projects for an unlimited number of keywords and websites.

Click here to download Rank Tracker.

Traffic, visitor activity, and web ranking research tools

Want to have a better understanding of your competitor’s customer journey? Check out these competitor finder tools that evaluate the traffic and visitor activity of your competition.

23. SimilarWeb: Check and analyze any website

Enter a domain into SimilarWeb and gain better insight into their company health

SimilarWeb is an easy-to-use application that delivers a breakdown of your competitor’s traffic. You can use it to see how much traffic a brand is getting from:

  • Paid advertisements
  • Social media
  • Google and other search engines
  • Direct traffic

Their website competitor analysis tool also shows you which web pages perform the best on the analyzed website. This gives you more insight into what kind of content’s attracting the most visitors.

And you can use that information to optimize your campaigns.

Pricing: SimilarWeb offers a free service that accesses the domain traffic of your competitors. 

Premium packages start at $249 a month and come with comprehensive reporting tools for competitor advertising campaigns, keywords, affiliates, and more.

Click here to create a SimilarWeb account.

24. Alexa: See how your brand compares to competitors

Alexa lets you monitor your competitors right from your web browser

Alexa (not the Amazon voice command 😉) is a keyword research and competitive analysis software solution. It gives you deeper insight into your competitors’ traffic. All you need to do is enter the domain name you want to look at, and Alexa will give you a comprehensive report of their:

  • Global traffic rank
  • Number of backlinks going to their website
  • Audience data
  • Search analytics, and more

Alexa even has an Audience Overlap tool that shows you how your company compares among your competitions. This is great for identifying your own strengths and weaknesses.

Pricing: Premium Alexa plans start at $19 a month and offer competitive analysis reports. Bigger packages range between $149 and $299 a month and have a broader range of tools for researching content and SEO strategies.

Click here to start a free 14-day trial of Alexa.

25. WooRank: Improve your website’s performance

Conduct market research and improve your place among your competitors with WooRank

WooRank is a tool for measuring your website’s performance by giving you an SEO audit of your site. You can use it to locate elements of your website that could negatively impact your SEO rating. 

But that’s not all WooRank does. It’s also an effective SEO competitor analysis tool for evaluating rival SEO strategies. 

Compare your SEO performance to other brands to see if you’re outperforming your competitors—or whether you need to optimize your site’s SEO.

Pricing: WooRank packages range between $79.99 and $199.99 a month. Choose your package depending on the number of keywords and pages you need to analyze.

Click here to register for a free 14-day WooRank trial.

26. Hubspot Website Grader: Grade your site based on key metrics like performance, mobile readiness, SEO, and security

Hubspot is a free website browser tool that identifies reasons why your performance is slow

Website Grader is a marketing tool by Hubspot that evaluates your website’s performance. Once you enter a site into the search bar, Website Grader will give you a detailed report that grades your: 

  • SEO activity
  • Cybersecurity
  • Mobile responsiveness
  • Loading times

Website Grader isn’t designed for spying on your competitors. But you can use it to generate reports on your competitors. This will help you get an idea of their website’s strengths and weaknesses and whether your site is better optimized than theirs.

Pricing: Free.

Click here to use Hubspot Website Grader.

27. Monitor Backlinks: Track backlinks and keywords

List your competitors’ backlinks and with Monitor Backlinks

Monitor Backlinks is a competitor analysis tool for spying on your competitor’s link-building opportunities. It’s also ridiculously easy-to-use. 

Just enter the URL that you want to assess, and Monitor Backlinks will generate a report of the site’s performance. You can see:

  • The SEO performance of the URL entered
  • Which websites are linking to that page
  • The quality of the backlinks (i.e. whether they’re coming from spam sites or not)

Pricing: Monitor Backlinks offers flexible packages based on your needs. Packages that offer competitor analysis tools cost between $25 and $187 a month depending on the number of domains monitored.

Click here to start a 30-day trial of Monitor Backlinks.

Get the most from your competitive analysis tools

We hope you enjoyed this list of competitor analysis tools for beating your competition. 

Discover how your rivals are building their customer base and incorporate elements of their strategies into your marketing campaigns.

These tools will help you grow your traffic. The next step is to turn your new visitors into lifelong customers. That’s where Customer Value Optimization (CVO) can help.

Download our guide on CVO and learn how to build a loyal customer base by creating an unforgettable onsite journey.