In today’s fast-paced and highly competitive online marketing landscape, staying ahead of the curve when it comes to the latest ecommerce trends and best practices is crucial for the success of your online store. Many ecommerce platforms have their own blogs where they share customer success stories and engage in community building with their users.
Joining an ecommerce blog community can help you access high-quality content, actionable insights, and independent analysis of real-life examples. The ecommerce business isn’t always easy to succeed in, which is why you need to make sure you’re giving yourself an edge.
In this article, we’ll explore the 19 best ecommerce blogs that can help you level up your ecommerce store in 2023. If you become a regular reader of these ecommerce blogs, you’ll never fall behind when it comes to the latest online marketing trends.
- OptiMonk Blog
- Yieldify Blog
- Shopify Ecommerce Marketing Blog
- WooCommerce Blog
- YotPo Blog
- The BigCommerce Blog
- Klaviyo Blog
- Oberlo Blog
- Mailchimp Blog
- Ahrefs Blog
- Neil Patel’s Marketing Blog
- Social Media Examiner
- Kissmetrics Blog
- Shopify Plus Blog
- Gorgias Blog
- Drip Blog
- Search Engine Journal
19 best ecommerce blogs to level up your online business
The best ecommerce blogs are going to give you way more than basic ecommerce tips and tricks. Top ecommerce blogs can help you follow crucial industry news and discover marketing strategies from top ecommerce experts.
Whether you want to master inbound marketing or level up your growth strategies, there’s an ecommerce blog (or two) on this list that can help you succeed online!
1. OptiMonk Blog
We might be a tad biased here, but we say OptiMonk’s ecommerce blog is a must-read for ecommerce entrepreneurs seeking to optimize their online store. As a conversion rate optimization platform, OptiMonk helps online stores boost their conversion rates and enhance the user experience.
Our articles cover a wide range of topics, including CRO, website personalization, lead generation, customer retention, cart abandonment recovery, and email marketing automation.
This ecommerce marketing blog can help you provide the best possible customer experience, retain customers, and grow your online business.
2. Yieldify Blog
If you have an ecommerce business, Yieldify’s blog is a great resource for online marketing tool comparisons, conversion rate optimization, and personalization.
Unfortunately, their marketing blog doesn’t have specific categories for filtering, which means it can be hard to find exactly what you’re looking for.
3. Shopify Ecommerce Marketing Blog
The Shopify blog is a go-to resource for online store owners looking to grow their business. Since Shopify is one of the top ecommerce platforms out there, ecommerce stores that use its services can gain inside tips on their marketing blog.
Common topics include store design, branding, social media marketing, SEO, and conversion rate optimization. You’ll also see lots of step-by-step tutorials and success stories from real Shopify store owners.
4. WooCommerce Blog
If you have an ecommerce business that runs on WooCommerce, you can visit their blog for regular updates on new features, extensions, and plugins that you can use to grow your business.
As is typically the case when ecommerce blogs provide detailed tutorials, case studies, and industry insights, you’ll be able to learn about actionable ecommerce tactics that will bring in more customers.
5. YotPo Blog
The YotPo blog really focuses on ecommerce marketing. That means you can gain deep insights about topics like user-generated content (UGC), the customer experience, and influencer marketing.
Their blog is a great resource for stores that want to learn from ecommerce experts that specialize in social commerce.
6. The BigCommerce Blog
Ecommerce merchants that have used BigCommerce’s online store building software can learn a lot from their digital marketing blog.
They’re great at providing useful insights from industry experts and from BigCommerce store owners, as well as covering industry trends like omnichannel selling, mobile commerce, and conversion rate optimization.
7. Klaviyo Blog
The Klaviyo blog specializes in email marketing and automation for online stores. If you’re looking for practical tips and case studies about industry trends like personalized email campaigns and advanced lead generation, this is a blog you should bookmark!
Email marketing is a big part of ecommerce marketing, so you should make sure you have the most up-to-date info on how to maximize your performance.
8. Oberlo Blog
Dropshipping is a promising area for someone interested in starting an online business in 2023, and the Oberlo Blog is a great resource for ecommerce entrepreneurs interested in this business model.
Their roster of industry experts can help you with finding winning products, marketing strategies, and store optimization. They can also give you the crucial info you need to scale your business.
9. Mailchimp Blog
Ecommerce store owners can learn how to create targeted, personalized email campaigns from the Mailchimp blog. There are lots of resources about various topics related to personalization, including customer segmentation, campaign optimization, and email design.
Given how critical it is to have a great email newsletter, this is a marketing blog you’ll want to follow.
10. Ahrefs Blog
One popular approach to ecommerce marketing focuses on SEO and content marketing to drive search traffic to websites. The Ahrefs blog includes lots of articles on using SEO to sell online, helping online stores improve their organic search visibility and drive targeted traffic to their websites.
Some of their most covered topics are keyword research, backlink analysis, and competitor research.
11. Neil Patel's Marketing Blog
Neil Patel is an ecommerce marketing expert who helped found Crazy Egg and Hello Bar. On his blog, he shares actionable strategies and insights that can help online stores succeed.
With posts about SEO, content marketing, paid ads, social media marketing, and conversion optimization, Patel covers a wide range of topics in the ecommerce landscape.
12. Social Media Examiner
As you would expect from the name, Social Media Examiner is full of industry news and insights that are relevant to ecommerce marketing. There are in-depth articles, case studies, and expert tips on topics like inbound marketing on social media, influencer marketing, brand awareness, and other topics related to Facebook and Facebook Messenger, Instagram, Twitter, and Pinterest.
This ecommerce blog can help anyone who’s interested in using social media to engage with customers and boost sales.
13. Kissmetrics Blog
The Kissmetrics Blog is a great destination for store owners who are interested in analytics and data-driven marketing for ecommerce businesses. This blog focuses on a topic that’s really important, since measuring the success of your marketing campaigns is a crucial aspect of running a successful online business.
Read articles about customer segmentation, conversion rate optimization, marketing automation, and data analysis.
14. Shopify Plus Blog
The Shopify Plus blog shares advanced scaling strategies, international expansion tactics, and success stories with its audience of enterprise-level ecommerce businesses. If you’re involved in the marketing team of a large company, this is the ecommerce blog for you.
15. Gorgias Blog
Readers of the Gorgias blog find insightful, practical articles on customer service, ecommerce support, and feedback generation. If you’re looking to improve your customer experience and streamline your support processes, we’d recommend reading this ecommerce blog.
16. Drip Blog
The Drip Blog is a valuable resource for ecommerce businesses seeking to enhance their email marketing and automation strategies. There are lots of small changes you can make to your email marketing sequence in order to optimize your conversion funnel.
Learn just how you can do that by reading a wide range of relevant articles about email personalization, segmentation, campaign optimization, and customer engagement.
17. Search Engine Journal
Search Engine Journal is all about the news surrounding search engines, including both paid and organic ways of using search to drive traffic to online stores. If search is a part of your digital marketing strategy, this is definitely a resource to check out.
Entrepreneur magazine is an independent media outlet that covers startups, business growth, and the ecommerce industry. It’s not affiliated with any ecommerce business, platform, or SaaS company.
The blog covers a wide range of topics related to entrepreneurship, business growth, and marketing strategies.
EcommerceFuel is a highly respected ecommerce blog and community founded by Andrew Youderian. It is known for providing practical and in-depth insights into the world of ecommerce, specifically tailored for experienced entrepreneurs and online store owners.
Why should I follow ecommerce blogs?
Following ecommerce blogs provides numerous benefits for online businesses. You’ll have a steady stream of marketing tips about how to get the most out of your ecommerce platform, plus you’ll expose yourself to new business ideas and stay at the leading edge of online marketing trends.
How can you find relevant blogs on ecommerce platforms?
Hopefully you’ve found an ecommerce blog or two to follow on this list. It’s also a great idea to talk to your peers in the industry about what ecommerce blogs they follow. Finally, you can use social media platforms to find an ecommerce blog that fits your needs and interests, either by following your favorite ecommerce experts to see where they post or using the search and suggestion features on networks like Linkedin and Twitter.
So that’s our rundown of the best ecommerce blogs on the internet in 2023! We hope you take advantage of the latest marketing tips by reading them regularly.
Of course, we could only mention a small number of the many ecommerce marketing blogs out there. We had to leave out lots of worthy contenders like the Better Lemonade Stand blog, the ZenDesk blog, the Sumo blog and many others.
As any ecommerce entrepreneur will tell you, knowledge is essential for running a successful ecommerce business. When you can find an ecommerce marketing blog that covers the digital marketing topics you need to know about, it’s a very valuable asset.