- Blog
- Black Friday Popups: 9 Ideas to Promote Your Black Friday Sale (& 21 Templates)
Black Friday Popups: 9 Ideas to Promote Your Black Friday Sale (& 21 Templates)
-
Nikolett Lorincz
- Conversion
- 6 min read
Table of Contents
Black Friday is a fierce competition for attention and online sales, with 124.7 million online shoppers spending $9.8 billion last year. To stand out, online stores need one thing: popups.
Though they have a mixed reputation, when used properly, popups can transform your Black Friday marketing campaign.
In this article, you will find:
- nine creative Black Friday popup ideas,
- real brand examples,
- ready-to-use templates,
- tips to boost your sales and generate leads.
Let’s dive in!
The only way any popup will be successful is by offering value to the customer. Popups can also add a sense of urgency and excitement, whether it be through a time-limited deal or an exclusive one. This assists in taking customers to faster decision-making, which is essential when there are large volumes of customers such as Black Friday. With message right to the right person, at the right time, it is possible to improve the customer experience and increase sales.
1. Promote your upcoming sale for new visitors
Let’s face it: potential customers visiting your site for the first time are often just window shopping. They’re curious but not yet committed.
This is where well-timed popups for first-time visitors can nudge them in the right direction.
Take WodBottom as an example. They used a popup to inform new visitors about their upcoming Black Friday promotions enticing them to join their email list in exchange for early access to exclusive discounts.
Obvi took a similar approach but opted to collect phone numbers instead of emails.
Why? Because recipients open SMS messages as much as 98% of the time. On the other hand, only about 20% of emails end up getting opened. That means that customers will actually see your Black Friday deals if you text them rather than email them.
Another important aspect of this popup is the countdown timer, which increases the sense of urgency.
If you like this approach, check out one of these pre-made email popup templates:
2. Grow your email list during Black Friday
While building your email list before Black Friday frenzy is crucial, don’t forget that the day itself offers another golden opportunity for holiday sales.
A popup targeting new visitors or those who haven’t subscribed yet can help you expand your list even further and significantly boost Black Friday revenue. This approach is an essential part of a successful black friday marketing strategy.
For instance, Mosaic Fine Art Collective used a popup to offer 20% off and free shipping during their Black Friday sales. This simple yet effective approach can help to drive sales and grow your email list in the process.
Try out one of the templates below and grow your list during Black Friday:
3. Announce your Black Friday deals to all visitors
Announcing your Black Friday sales to every visitor ensures that no one misses out.
For example, a bold, eye-catching popup like the templates below, which highlights that your exclusive deals have arrived, can be just what you need to capture attention.
Alternatively, you could use a full-screen popup that dominates the page, showcasing your best offers with high-contrast colors.
If you’re ready to implement this strategy, here are some eye-catching fullscreen templates that can help you announce your Black Friday deals with style and impact:
4. Launch an exit-intent popup for subscribers
Remember how Obvi used a popup to tease its upcoming Black Friday campaign?
Once the teaser campaign was over and the Black Friday sale started, they set up exit-intent campaigns for abandoning visitors.
Notice how they didn’t ask for an email address on this popup? It’s because they only targeted visitors who have already subscribed to their email list.
They also used a “Hurry, stock is limited” message to increase the sense of urgency and scarcity. This message is perfect for visitors who are already browsing your product pages but haven’t added anything to their cart yet.
5. Launch a quiz
Quizzes are a powerful tool for engaging your target audience and guiding them toward the right purchase, especially during Black Friday when shoppers are overwhelmed with choices.
By launching a quiz, you’re offering a personalized shopping experience that helps visitors navigate your deals and find the products perfect for them.
The quiz asks a few key questions about:
- preferences,
- needs,
- or holiday shopping lists.
It then recommends products or offers that match their responses.
This not only keeps customers engaged but also enhances their shopping journey by making it smoother. Additionally, quizzes serve as an excellent tool to boost customer engagement while gathering valuable customer data for future marketing efforts.
Offering a discount or an upcoming deal at the end can also increase the chances of immediate purchases.
Ready to get started? Check out this template:
6. Recommend relevant products
When a visitor is about to leave your site, why not suggest a few of your best-selling products to boost sales?
This targeted approach can catch the eye of someone who might not have found what they were looking for but is open to suggestions.
Here are some templates that will get you started with upsell popups:
7. Save cart abandoners
Cart abandonment is one of the biggest challenges ecommerce store owners face. And it’s no surprise, since the average cart abandonment rate is a whopping 66.5%.
Luckily, there are ways to save these visitors, and cart abandonment popups are one of them.
A cart abandonment popup with a countdown timer can increase the sense of urgency, convincing online shoppers to buy now rather than later.
Try one of the templates below for your cart abandoners:
8. Gamify the user experience
Gamified popups add a bit of fun to the process of signing up for an email list, especially during the holiday season. And they have amazing conversion rates: 13.23% on average!
That’s why Zawa Tech used a spin-to-win (or lucky wheel) template for Black Friday. A lucky wheel is a type of gamification popup that lets your visitors spin a wheel and win a discount in exchange for their email address.
Lucky wheel popups are perfect for less engaged visitors. For example, new visitors who only visited one page on your site and try to leave.
Give these delightful popups a try with one of these ready-to-use templates:
9. Use a subtle reminder for all visitors
If you’d prefer to tell all your visitors about your sale, you certainly can. Many online retailers use a subtle reminder, like a sticky bar.
Ninjashark.com.au does exactly that. They use a sticky bar to promote their insane sales, and include a call-to-action: “Get early access.” The button redirects visitors who are interested in their sale to another page where they can find more information and an email subscription field.
By only including the most important info on their sticky bar, they don’t overwhelm any of their visitors.
Buckaroobling.com also uses a sitewide sticky bar. To access the Black Friday deals early, people have to sign up for their email list—which they can do within the sticky bar itself.
They also added a countdown timer to increase urgency.
FAQ
When should I start running my Black Friday popups?
Start early. A solid Black Friday marketing strategy often includes teaser popups weeks before the sale begins. This helps you build anticipation, grow your email or SMS list, and stay top-of-mind when the big day arrives.
How can I improve my Black Friday marketing strategy with popups?
Popups are an essential tool for any Black Friday marketing strategy. By targeting the right audience (new visitors, returning customers, or email subscribers) and showing the right message (exclusive deals, limited-time offers, or personalized recommendations), you can boost engagement and sales.
Should I offer exclusive deals to potential customers?
Yes! Offering exclusive deals to potential customers is a great way to capture their attention and encourage them to make a purchase. By targeting new visitors with special offers, you can turn casual browsers into loyal buyers.
How can I track the success of my Black Friday popups?
Look at metrics like:
- Conversion rate (signups or purchases)
- Click-through rate
- Exit rate
- Time on site after popup interaction
These will tell you what’s working and what needs tweaking.
Summing up
Hopefully, these nine Black Friday popup ideas have sparked some inspiration! Whether you’re teasing an upcoming sale, saving abandoned carts, or simply reminding visitors of your deals, there’s a popup strategy here to suit your needs.
If you’re hungry for more, don’t forget to check out our full library of Black Friday templates.
Migration has never been easier
We made switching a no-brainer with our free, white-glove onboarding service so you can get started in the blink of an eye.
What should you do next?
Thanks for reading till the end. Here are 4 ways we can help you grow your business:
Boost conversions with proven use cases
Explore our Use Case Library, filled with actionable personalization examples and step-by-step guides to unlock your website's full potential. Check out Use Case Library
Create a free OptiMonk account
Create a free OptiMonk account and easily get started with popups and conversion rate optimization. Get OptiMonk free
Get advice from a CRO expert
Schedule a personalized discovery call with one of our experts to explore how OptiMonk can help you grow your business. Book a demo
Join our weekly newsletter
Real CRO insights & marketing tips. No fluff. Straight to your inbox. Subscribe now
Share this article
Written by
Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
You may also like
- Posted in
- Conversion
Product updates: January Release 2025
