Popups: definition, types, best practices & examples

If you want to learn about popups, you’ve come to the right place. Here, you'll find everything you need to know about website pop-ups.

everything you need to know about popups

Over the years, we’ve published tons of free educational materials around pop-ups on our blog. But still, it could be hard to find a starting point or pathway to improve your popup knowledge.

That’s why we created this guide. Whether you’re just getting started on your popup journey or already know the basics, this page is your gateway to popup mastery.

What are pop-ups?

Popups are overlays that appear on your website based on your visitors’ site behavior and display secondary messages. They come in many different shapes and sizes.

What is a pop-up ad
why use a pop-up ad on your website

Why use pop-up ads?

Using a pop-up ad on your website or ecommerce store yields so many benefits. They can help guide website visitors through their customer journey in a logical and engaging manner.

What’s the average popup conversion rate?

Our up-to-date data will help you create successful popups, build a massive email list and boost your sales. Read this for some surprising and informative popup statistics.

Average conversion rate of pop-ups
why do pop-ups annoy visitors

Why do popups annoy visitors and how to prevent it?

We all have experienced irrelevant popups that interrupt us while browsing our favorite websites. The good news is that pop-ups don’t inevitably annoy anyone who sees them. In fact, pop-ups are only annoying when they’re used in the wrong way.

Popup basics

If you’re new to popups and not sure when to use them, this section is for you.
Here you’ll find all the basics to kick off your popup journey. 

When you should and shouldn’t use popups?

Utilizing a pop-up form at the right time and in the right place is a crucial part of optimizing your conversion rate. Read more

What does GDPR mean
for popups?

We’re sure you’ve already heard about the General Data Protection Regulation (GDPR). But does your pop-up comply with GDPR? Read more

Top reasons why popups don’t convert

Here’s the million-dollar question: why don’t some popups convert—and what can you do about it? We’ve got viable solutions for you. Read more

The 6 biggest popup

We'll share the six most common misconceptions with you and give you our take on why they aren’t justified. Read more

Pop-up types

You need to make sure that you’re using the right type of popup in the right situation.
Otherwise, it won’t be nearly as effective as it could be. Learn everything about website pop-up types here.

An exit-intent popup is perfect for increasing your conversion rate without disrupting your visitors’ experience.

Here are the benefits of gamified popups and how you can use this tactic to boost your online store’s conversion rates and increase sales.

Check out 12 ecommerce pop-up examples that help you increase newsletter subscriptions and grow your bottom line.

How to create popups

Now that you know the popup basics and types, it’s time to learn how to create your first pop-up.
These three articles are all you need to build an awesome popup that has high conversion rates.

principles behind high-converting pop-up ads

If you want to achieve high conversion rates on your popups, it’s important to get three basic things right.

how to craft an awesome pop-up

Here are some best practices on how you can craft your new pop-up into a high-converting machine.

ultimate guide to best pop-up design

There are good and bad popups. Do you know what tells them apart? Here’s an ultimate guide to best pop-up design with examples and best practices.

How to improve your popup’s
conversion rate

It’s time to dig deeper. These articles include advanced tips that will help to boost your pop-up conversion rates.

10 advanced tips to boost your pop-up conversion rates

We’ve seen several popups reaching more than a 40% conversion rate. These 10 advanced tips will help you achieve similar results. Read more

15 best practices to double the effectiveness of your popups

In this article, we’re going to look at how you can improve conversion rates for your pop-up campaigns. Read more

A/B testing for popups: Easy guide + real-life examples

We’ll explain what an A/B test is, and how you can do your own A/B testing. Plus, we’ll show you 4 real-life examples. Read more

Refresh your popup campaigns for success

Here's a list you need to keep in mind when you’re refreshing your campaigns. These tips will help to achieve better results. Read more

Popup UX design: Best practices, tips & examples

Avoid disrupting your visitors with popups, instead, use them to improve your UX. Here, we’ll look at 5 ways you can do just that. Read more

8 essential popup tips to boost your conversion rate

Following these popup tips will help you create user-friendly, high-converting popups that website visitors want to engage with. Read more

Popup segmentation

Wondering how to segment your visitors and customers to send pop-ups at the right time to the right people? This section is for you!

Top 9 ecommerce segments & how to help them with popups

Here we’ll discuss the 9 most important ecommerce segments you should target and share popup campaign recommendations for each segment.

Pop-up segmentation tips
pop-up strategies for each step of the ecommerce sales funnel

Popup strategies for each step of the ecommerce sales funnel

In this article, we’ll show you how to use popups to move customers through the stages of awareness.

Seasonal popups

Seasonal pop-up windows are a great way to increase FOMO in your visitors and increase your conversion rates.
Check out these articles to get pop-up inspiration for some of the most popular holidays.

Read on to see the creative ways these businesses have used popup campaigns to promote their Black Friday sales. 

In this article, we’ll share our top 15 creative pop-up examples to help you add some holiday cheer to your website. 

Here are 9 powerful popup templates and examples that can inspire you to run successful promotions during the last few days of the year.

Let’s take a quick look at some beautiful St. Patrick’s Day popups that will help you tap into the “Luck of the Irish” and grow your business.

In this article, we’ll share 10 gorgeous popup templates our designers have come up with to help you meet your goals.

Here are 15 popup templates that can be live on your site with just a few minutes of setup, giving your store the boost it needs over the summer!

Multi popups

Your website visitors are different and they’re at different stages in the user journey. This means you need to personalize your messages by creating multiple popups. Let’s cover quickly how to do that! 

Why no single pop-up can solve all your problems?

You put a lot of energy into designing a beautiful popup and crafting your best possible copy. But unfortunately, it turns out that the vast majority of users are simply NOT interested in joining your list. Why is that?

How to avoid conflicts among pop-up campaigns?

There are several ways of displaying dozens or even hundreds of personalized popups without ever overwhelming visitors or annoying them. Let’s take a closer look at exactly how to do that!

The three levels of pop-up users

We’ve worked with thousands of brands and seen the process they go through as they become popup personalization experts. In this post, we’ll share the three levels of popup users that we’ve identified.

Best popup tools

Looking for the best popup tool to collect more subscribers and boost your site conversions? Check out these helpful articles!

10 best popup software to boost conversions in 2024

This article is for you if you’re having trouble figuring out which popup builder best suits your needs. Read more

9 best WordPress popup plugins of 2024

Popup plugins for WordPress come in a variety of shapes, sizes, and pricing plans. Check out this list of the best WordPress popup plugins. Read more

11 best exit-intent plugins for WordPress in 2024

Since there’s a staggering amount of free and paid exit-intent plugins, we’ve collected the eleven best choices. Read more

8 best email popup Shopify apps to grow your list

We’ve put together this list of the 8 best Shopify popup apps that will help you create stunning email popups for your Shopify store. Read more

12 best Shopify popup apps to boost your sales in 2024

Choosing the right popup tool is no easy task, which is why we’ve analyzed the features, reviews, and pricing of these apps. Read more

The Ultimate Guide to Creating High-Converting Popups

Whether you’re new to popups, or you’re already using them, this detailed guide is perfect for you! It’ll help you to run more effective popups that your customers will love to see and will increase your revenue up to 10 times.

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