
43 SMS Marketing Statistics for 2025: Open Rates, CTRs & ROI
Explore why SMS marketing is a $12.6B powerhouse in 2025. See key stats that show how fast, effective, and essential this channel has become. […]

How to Improve Your Coupon Marketing Strategy in 2025
In this article, we’ll discuss what coupon marketing is and share 6 tips on offering online coupons without killing your profits. […]

11 FOMO Marketing Strategy Ideas to Boost Your Online Revenue in 2025
Let’s discuss what FOMO marketing is and explore its benefits. We’ll also show you the best FOMO marketing examples. […]

How to Drive Traffic to Your Website Using Social Media
This is a step-by-step guide on how to drive traffic to your website using social media. Plus, download our Social Media Management Checklist. […]

Jumpstart Q1: 5 Q1 Marketing Strategies to Boost Sales
In this article, we’ve got a few Q1 marketing ideas to help you jumpstart your ecommerce efforts in the first quarter of 2025. […]

Survey Scales: Which Survey Response Scale Works Best for You? (With Examples)
In this article, we’ll cover the most commonly used survey response scales and take a look at some of the widespread benefits of using them. […]

What Is Experiment Marketing? (With Tips and Examples)
In this article, we’ll talk about what are marketing experiments and showcase marketing experiment examples that turned heads. […]

What Does GDPR Mean for Popups? Get Consent with a GDPR Popup
In this article, we’ll take a look at GDPR popups: how does GDPR impact popups, how to incorporate GDPR compliance into popups, and more. […]

10 St. Patrick’s Day Marketing Ideas for Ecommerce Stores
Discover 10 St. Patrick’s Day marketing ideas to infuse your ecommerce store with festive charm and drive sales. […]

Zero-Party Data: What It Is and Why You Should Care
In this article, we’ll discuss what is zero-party data, why you need it, and how to collect zero-party data. […]

3 Email Marketing Strategies to Boost The ROI of Your Email Campaigns
In this article, we’ll look at 3 strategies that will boost the ROI of each email marketing campaign you send. […]

20 Best Lead Generation Software for 2025 (Paid & Free)
Let’s take a look at the 20 best lead generation software for 2025 and discuss the features that any lead generation tool should have. […]

8 AI Tools We’re Using at OptiMonk to Work Smarter (Beyond ChatGPT)
In this article, we’re going to share 8 AI tools that have revolutionized the way we work—in fact, they’ve become integral to our operations at OptiMonk. […]
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