As an e-commerce store owner or marketer, you’ve probably heard a lot about how product recommendations are changing the e-commerce game.
Displaying dynamic product recommendations is an essential strategy for many e-commerce businesses. Multiple studies prove that produce recommendations will increase your conversion rates and your average order value as well.
According to Instapage, 74 percent of customers feel frustrated when website content isn’t personalized. Also, personalized homepage promotions influence 85 percent of consumers to buy. Meanwhile, personalized shopping cart recommendations influenced 92 percent of shoppers online.
However, many businesses can’t take advantage of product recommendations. That’s because it takes a lot of time and resources to collect the data and build a product recommendation engine.
Luckily, with OptiMonk you can easily utilize a product recommendation engine. OptiMonk is a complete solution, letting you build your own campaign using pre-made templates — or you can build one from scratch.
We’d like to help you to use product recommendations the right way, so we’ll show you when and how to use dynamic product recommendations for quick success.
Here are some product recommendation strategies along with five real-life examples.
1. Remind Returning Visitors Where They Left Off
What is it?
Using reminders, welcome returning visitors by displaying previously viewed products. Help them continue their onsite journey on your website.
What to expect?
An increase in the conversion rate of returning visitors.
Who to show?
To returning visitors who visited at least one to three product pages and have not made a purchase within their last visit.
On which page?
You can place this product recommendation on basically any page. But it’s best displayed on the homepage because it’s the main point of entry for visitors and you want to welcome returning visitors.
2. Personalize Exit-Offers
What is it?
You can display recently viewed products for visitors who are about to leave your site without making a purchase.
What to expect?
Give visitors another chance to buy a product they were viewing before, thus increasing the conversion rate.
Who to show?
To visitors who visited at least one to three product pages and are about to leave your site without making a purchase.
On which page?
You can display this product recommendation on any page, but you should exclude your purchase confirmation page. That way, you won’t target those visitors who have already completed a purchase.
3. Help Visitors Navigate Back
What is it?
Help your visitors navigate back to previously viewed products by showing them a non-intrusive side message or sticky bar.
What to expect?
To increase the chance of finding their perfect product and finalizing the purchase.
Who to show?
To all visitors who visited at least three product pages and spent at least one minute on your website. These visitors seemingly can’t make a decision about what to purchase.
On which page?
You can display this product recommendation on any page. But you should exclude your purchase confirmation page, so you won’t target those visitors who already bought something.
4. Highlight Trending Products to Abandoners
What is it?
You can highlight what are the most popular products in your store to first-time visitors who are about to leave your site without purchasing.
What to expect?
To increase the conversion rate of first-time visitors and reduce your cart abandonment rate.
Who to show?
To new visitors who haven’t made a purchase yet and spent some time on your site. They may have even added one or more products to the cart.
On which page?
You can display this product recommendation on any page, but you should exclude your purchase confirmation page. That way, you won’t target those visitors who already bought something.
5. Assist First-Time Visitors
What is it?
When new visitors arrive at your page, you can assist them in exploring your website faster by highlighting the most popular products of the store.
What to expect?
To decrease churn and increase your conversion rate.
Who to show?
To all new visitors.
On which page?
You can place this product recommendation on basically any page, but it’s optimal when displayed it on the homepage, so they know where to start exploring your site.
Conclusion
Experimenting with product recommendation strategies can help you optimize your visitors’ onsite journey. Not to mention boosting your revenue. Test multiple strategies and see what works for you. But keep in mind that your visitors are real human beings. Don’t bombard them with random messages.
If you’d like to learn more about our Dynamic Product Recommendations feature, check out these guides on how to set up a Most Popular campaign and a Recently Viewed campaign.
Is one of our real-world product recommendation strategies your favorite? Let us know in the comments! 🙂
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