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Product recommendation works.
According to studies, product recommendations account for 31% of a store’s revenue, on average.
This shows that today’s online shoppers crave personalized experiences. If your store isn’t delivering that, you risk missing out on happy customers and boosting your bottom line.
That’s why we’re bringing you 9 of the best product recommendation software options currently on the market. We’ll also share some tips on how to choose the best one.
Let’s get down to it!
What is a product recommendation system?
A product recommendation system analyzes customer data and shows relevant products or services the user might be interested in based on that data.
It’s like having a shopping assistant who remembers you and your preferences, and helpfully suggests things you might like.
These systems use technology like algorithms, machine learning, and AI to analyze your past behavior, interests, and purchases.
By understanding you better, they can recommend products and services that are more relevant to your needs.
How to choose the best product recommendation engine?
With so many options available, you’re probably searching for the best product recommendation tool for your Shopify store.
Here’s what to consider when choosing the perfect one:
- Accuracy and relevance: Your product recommendation software should use your customer data to suggest relevant products website visitors will love.
- Integration: The engine should automatically adapt to your existing Shopify store and other ecommerce tools in your current sales funnel. Easy setup is key!
- Scalability: As your store attracts more new users, the engine should be able to handle the increasing amount of customer data. Look for a scalable solution that can grow with you.
- Customization: The best tools offer customization features that allow you to tailor your recommendation strategies to your specific business goals.
- Analytics and reporting: Several product recommendation engines provide detailed analytics and reporting to help you track how your product recommendations are performing.
- Cost: Pricing models for product recommendation tools vary. Consider your budget and choose an option that offers good value for your money.
- Customer support: You want to look for high-quality support, including resources provided by the vendor.
What are the best product recommendation tools?
Now that we’ve covered the key features to consider, let’s explore 9 product recommendation tools that can help you create personalized shopping experiences.
1. OptiMonk
OptiMonk is a top-notch solution when it comes to personalized product recommendations. This powerful tool goes beyond just product recommendations—it’s an all-in-one conversion rate optimization suite.
With OptiMonk, you can create popups, personalize your website, and run A/B tests…all of which will help you create a more engaging shopping experience for your customers.
Key feature #1: Product recommendation popups
Engage website visitors at every step with OptiMonk’s product recommendation popups!
Whether you’re looking to rekindle interest among returning visitors, win back those who might be leaving your site, or simply highlight trending products, these popups have you covered.
Key feature #2: Embedded product recommendations
If you have a blog that drives traffic to your store, embedded product recommendations can be a game-changer.
Embedded content creates a seamless journey for readers: they discover products they might love based on what they’re reading, and it’s easy to click through and explore further.
By offering relevant suggestions, you show that you understand their needs, leading to more sales and a more satisfying shopping experience overall.
Key feature #3: Many product recommendation types
OptiMonk offers a variety of product recommendation options. Let’s check out the common ones:
- Recently viewed products: Re-engage visitors with products they browsed recently.
- Most popular products: Drive sales by highlighting the most popular items across your store.
- Most popular in the category: Display category best-sellers for targeted recommendations.
Other key features:
- Add-to-cart from popup: Allow visitors to add products to their cart directly from popups or embedded recommendations, delivering a frictionless buying experience.
- Stock monitoring: Ensure recommendations always reflect current inventory levels, building trust with your visitors.
- 300+ templates: Get inspired by our pre-designed, responsive popup templates.
- Drag-and-drop editor: Customize the look and feel of your popups to match your brand.
- Integrations: Connect OptiMonk with your favorite tools for a streamlined workflow.
- Reporting: Track the performance of your recommendations with detailed reporting and see what drives sales.
- A/B testing: Test different recommendation strategies to optimize for success and maximize impact.
- Smart Headline Generator: Craft catchy headlines for your popups with the help of AI to grab attention and encourage clicks.
Pricing: Free, or from $29/month.
2. Dynamic Yield
Looking to create personalized shopping experiences that convert?
Dynamic Yield’s AI-powered personalization platform uses customer data to deliver relevant product recommendations, optimize your sales funnel, and synchronize experiences across all your digital channels.
Key features:
- Real-time personalization: They use deep learning technology to understand customer preferences and suggest relevant products that boost average order value.
- A/B testing: Continuously refine your recommendation strategies for maximum impact.
- Easy integration: Works seamlessly with your existing ecommerce platform.
Pricing: Talk to sales to find out more about their pricing.
3. Monetate
Monetate is your one-stop shop for personalized ecommerce experiences. This platform empowers you to create curated product collections, deploy adaptive recommendations, and push them across all channels (from your online store to in-app notifications).
Key features:
- Personalized recommendations: Capitalize on customer data to suggest relevant recommendations throughout the customer journey.
- Slot-level control: Curate specific product collections for targeted promotions and cross-selling.
- Omnichannel personalization: Deliver a unified customer experience across all touchpoints.
Pricing: Talk to sales to find out more about their pricing.
4. Coveo AI
Coveo AI uses the power of Google Cloud AI to provide a composable AI search & generative experience platform.
Their AI-powered product recommendation engine uses deep learning algorithms to recommend new and niche products, driving increased average order value and sales.
Key features:
- Smart recommendations: Go beyond the obvious and suggest trending products customers might not have discovered yet.
- Contextual personalization: Use real-time data to deliver accurate recommendations tailored to each user’s journey.
- Boost sales: Increase your average order value by suggesting relevant products at the right time.
Pricing: Talk to sales to find out more about their pricing.
5. Vue.ai
Vue.ai is an enterprise AI platform that boasts a powerful product recommendation engine. This tool is designed for ecommerce personalization, and it allows you to present shoppers with exactly what they’re looking for through dynamic 1:1 personalization.
Key features:
- Seamless integration: Easily integrate Vue.ai with your existing ecommerce platform.
- Customizable AI: Fine-tune the AI engine to match your specific business needs.
- Highly personalized recommendations: Deliver a truly personalized experience that keeps customers coming back for more.
Pricing: Talk to sales to find out more about their pricing.
6. Recombee
Looking for a real-time recommender software powered by artificial intelligence? Look no further than Recombee.
This recommendation engine platform allows you to recommend anything from individual products to content categories, all while personalizing search results for each user.
Key features:
- Real-time recommendations: Get valuable insights into how users interact with your products and recommendations.
- Personalized search: Deliver a superior user experience with search results tailored to each customer’s needs.
- Affordable pricing: Choose from a free plan or upgrade to a paid tier that fits your business needs.
Pricing: Free, or from $99/month.
7. Nosto
Nosto is an intelligent commerce experience platform designed to personalize every touchpoint of the shopping journey, ultimately increasing your online revenue.
Their platform offers a variety of ready-to-use algorithms and customization features to deliver a truly unique shopping experience for each visitor.
Key features:
- Easy-to-use platform: Pre-built algorithms and templates for quick implementation.
- Segment targeting: Tailor recommendations to specific customer segments for more impactful promotions.
- Dynamic placements: Showcase relevant products throughout your website to maximize sales opportunities.
Pricing: Talk to sales to find out more about their pricing.
8. Emarsys
Emarsys is a marketing automation platform that empowers you to deliver personalized experiences across all channels.
Using AI and customer data, Emarsys helps you identify high-value customers and send targeted messages that increase conversion rates.
Key features:
- Omnichannel marketing: Deliver a cohesive customer experience across email, social media, and other marketing channels.
- AI-powered personalization: AI personalizes content based on what customers love.
- Measure success: Track the impact of your personalization efforts and optimize your campaigns for maximum ROI.
Pricing: Talk to sales to find out more about their pricing.
9. LimeSpot
Take full control over your product recommendations with LimeSpot’s user-friendly recommendation app. LimeSpot allows you to segment your audience in real-time and personalize every element of your website for a truly targeted customer journey.
Key features:
- Real-time audience segmentation: Adjust personalized recommendations for specific customer segments to increase relevance.
- Complete customization: They offer multiple customization options, from product pages to CTAs, for a seamless user experience.
- Affordable pricing: Get started with LimeSpot’s free trial and choose a pricing plan that fits your budget.
Pricing: From $18/month. 15-day free trial.
FAQ
Which technique is used for product recommendation?
Many recommendation software platforms use a combination of techniques, including:
- Machine learning: Algorithms learn from customer data to predict preferences and suggest relevant products.
- Deep learning: A type of machine learning that uses complex neural networks to analyze data and make even more accurate recommendations.
- Collaborative filtering: Recommendation algorithms suggest relevant items based on what similar customers have purchased.
- Content-based filtering: This involves recommending products that are similar to others a customer has viewed or interacted with previously.
How much technical expertise is needed to implement product recommendation software?
You don’t have to be a digital marketing expert to use product recommendation software. Most platforms offer user-friendly interfaces and support resources to simplify implementation. However, advanced features might require some technical knowledge.
How can you personalize recommendations beyond just purchase history?
Many platforms allow you to incorporate demographics, interests, and real-time behavior to create even more targeted recommendations.
Wrapping up
Finding the right product recommendation software doesn’t have to be hard! This guide has shown you 9 powerful options that cater to a variety of business needs.
Remember, the key to success is to understand your goals, budget, and what you want to achieve with product recommendations.
Different software offers different features, so it’s important to choose the one that best aligns with your specific strategy.
OptiMonk is one of the most user-friendly ways to achieve your ecommerce goals, so why not create your free account today?
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What should you do next?
Thanks for reading till the end. Here are 4 ways we can help you grow your business:
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Written by
Barbara Bartucz
Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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Product updates: January Release 2025
