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How Mott & Bow Achieved 100,000+ Subscribers & 10%+ Popup Conversion Rate

  • Case Study
  • 6 min read

Table of Contents

Mott & Bow sells premium quality denim jeans and tees for men and women. In this case study, we’ll show you the popup strategy they used to achieve a 10%+ conversion rate and 100,000+ email subscribers.

Website: www.mottandbow.com Industry: Fashion Founded: 2013

Meet Mott & Bow

Mott & Bow website

Mott & Bow is an innovative DTC brand redefining how people shop for premium denim and casualwear. 

Launched in 2013, the brand’s mission is simple: deliver high-quality jeans and tees at fair prices by cutting out the middlemen. 

No department store markups here—just affordable luxury delivered straight to your door.

The challenge

Like any growing brand, Mott & Bow needed to convert the traffic they worked so hard to get. 

The company’s marketing strategy was solid: Google Ads, Facebook Ads, SEO, and brand building brought in a steady stream of visitors. Many of these potential customers landed straight on category or product pages, skipping the homepage entirely. 

Sounds great, right? Well, not so fast… 

While Mott & Bow was seeing tons of traffic, they were also seeing a lot of missed opportunities. Many visitors would browse but leave without making a purchase. That’s when the brand realized they needed a way to engage these new visitors and give them a compelling reason to convert.

The solution

Mott & Bow turned to lead generation popups to solve their conversion dilemma. 

They implemented the Smart Discount Popup strategy, one of the highest-converting list-building tactics. 

Here’s what their popup looked like:

Mott & Bow personalized fullscreen popup
Mott & Bow personalized fullscreen popup

Now, let’s dive into the details behind this strategy, which transformed the campaign into a conversion machine:

  1. Fullscreen popup: This attention-grabbing popup filled the screen but was beautifully designed to enhance the shopping experience, not disrupt it. 
  2. Multi-step design: The popup started with a simple Yes/No question. Only after the visitor clicked “Yes” did they ask for an email address. This two-step approach made it feel less intrusive and more conversational.
  3. Exclusive offers: A compelling offer ($26 off + free shipping) sweetened the deal for new visitors.
  4. Highly visual: The popups featured a striking image of Mott & Bow’s product, making it hard to resist clicking through.
  5. Targeted to new visitors: The popup only appeared for first-time visitors coming from Facebook, Google Ads, or organic traffic.
  6. Time-triggered: The popup appeared just one second after the visitor landed on the page, capturing attention before they could bounce away.

The results

So, did this strategy pay off? In a big way. 

Mott & Bow’s popup achieved an impressive conversion rate of over 10%. 

On top of that, this campaign helped the brand collect more than 100,000 new email subscribers in just six months. That’s a huge pool of potential customers they can now nurture through email marketing.

If you’re looking for a strategy to improve your site’s conversion rate, take a page out of Mott & Bow’s playbook. 

Visually stunning, multi-step popups might just be the game-changer your business needs. Check out these fullscreen popup templates to get started:

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Written by
Picture of Nikolett Lorincz

Nikolett Lorincz

Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
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