20 Website Popup Templates to Boost Conversions

website popup templates and designs

Are you looking to increase conversions on your website? Website popups are the way to go.

Love them or hate them, website popups are a powerful tool in your conversion optimization arsenal. When done right, they can help to grab your visitor’s attention, gather email addresses, and drive more sales.

In this article, you’ll find 20 website popup templates guaranteed to entice visitors and drive action. Whether you’re aiming to grow your email list, promote your flash sales, or simply provide valuable content, there’s a popup template here for you.

Let’s dive in!

Best popup templates for getting new subscribers

Let’s kick it off with one of the most popular types of website pop-ups—growing your list of subscribers.

There’s a reason why so many popups ask for visitors’ contact details. Building a newsletter list and enticing people to buy from you with personalized messages is a surefire way to increase your revenue. 

You can expect an average return on investment of $42 for every dollar you put into your email marketing campaign.

Below are seven website popups that will help you grow your email list. Then you can turn those subscribers into valued customers.

1. Conversational popup

Conversational popups immediately capture your prospects’ attention by drawing them into a conversation. For example, you can use these popups to ask a question like, “What are your biggest skincare worries?”. 

In addition, conversational popups drive sales by providing personalized product recommendations.

Style these pop-ups by asking a direct question. Next, ask for visitors’ email addresses. Follow this up by offering a personalized discount and product recommendation.

2. Ebook popup

Ebooks are one of the most popular types of lead magnets for a couple of reasons:

  • They offer a deep dive into topics and content that many of your visitors are interested in.
  • Customers love getting valuable information for free.

Use this website popup to capture leads while offering downloadable content to your new visitors. You can position your company as the voice of authority in your industry while building an email list of contacts.

What if you don’t have any ebooks to share with visitors? 

Not a problem. You can use this popup design to share a case study or brochure instead.

3. Gamified popup

Add some fun to your newsletter signups with a gamified popup campaign. 

Gamified popups are perfect for grabbing your visitors’ attention. They’re completely different from your generic newsletter opt-in pop-ups. You let your visitors play mini-games for deals and offers.

A gamified popup will do more than grow your list—it’ll also help you maximize your sales. 

When people win prizes after engaging with your popup campaign, they’re more likely to buy from you. That’s what makes gamification such an effective marketing strategy.

4. Multistep popup

Most of our favorite popup examples are short and sweet. But sometimes you need to collect more information from your website visitors than just an email address. That’s when multistep popups are your best friend.

Here’s how to use these website popups:

  • Step 1: Ask for your visitor’s email address.
  • Step 2: Ask for additional relevant information (phone number, name, location, anything relevant you need).
  • Step 3: Show visitors a “Thank you” message and offer them a discount or coupon code (optional).

This popup template helps to break your message up into different steps—so you don’t overwhelm shoppers with too much information.

5. Discount popup

Collect email addresses from first-time visitors by offering them a discount if they decide to join your email list. 

Every visitor who signs up is a new person in your sales funnel. Even if they don’t buy something from you right away, you have a greater chance of converting them into paying customers later.

6. SMS popup

Use our SMS popup template to grow your SMS list and offer visitors a discount in exchange for their phone number.

When you’re looking for a good popup maker, choose one that supports a wide range of ecommerce solutions. OptiMonk seamlessly integrates with all popular SMS marketing tools, including:

  • Klaviyo
  • ActiveCampaign
  • SMSBump
  • Firepush, and more

While this won’t grow your email list, it will help you stay connected with your subscribers. Take advantage of SMS marketing’s high open rates. Send your exclusive offers directly to your customers’ phones, then guide them down the sales journey.

7. Newsletter subscription popup

If you don’t want to offer any lead magnet (discount or ebook), a simple newsletter subscription pop-up is your secret weapon.

In the headline, focus on the value of being in the know. By inviting visitors to sign up for your newsletter, you’re offering them the opportunity to become VIP members of your community, where they’ll be the first to discover exciting updates and insider information.

These website pop-ups are all about building a long-term relationship with your audience. Instead of a quick sale, you’re aiming for sustained engagement and loyalty.

Best popup templates for increasing sales

Now let’s look at some website pop-up examples that will encourage visitors to buy from you and help you get more sales.

8. Countdown timer popup

Fight cart abandonment by using an exit-intent popup and a countdown timer. 

Target visitors who leave your site empty-handed with this cart abandonment popup and give them a time-sensitive discount. It encourages on-the-fence customers to complete their sales.

Read this case study to see how BootCuffSocks used a countdown timer and reduced their cart abandonment by 17%.

9. Free shipping popup

Increase your average order value with this free shipping pop-up.

This popup only appears to people with a cart value beneath your free shipping threshold. 

It notifies shoppers that they’ll qualify for free shipping when they spend a little more on your site. And most customers want free shipping, so they’re happy to increase their cart value to qualify for it.

10. Social proof popup

Got customers raving about your products and services? Use this social proof popup template to share those reviews with visitors who are looking at your products. 

Why would you want to do this? Because social proof sells. 

83% of customers use it to inform their purchasing decisions. 

Displaying a meaningful customer testimonial on your product page encourages newcomers to convert. And many will join your email list or buy something from your store.

11. Product recommendation popup

Want to recapture visitors leaving your website empty-handed? Try this template. 

It’s an exit-intent popup that promotes your best-selling items.

Some shoppers are interested in your product and services, but they aren’t ready to take action yet.

This exit-intent pop-up grabs their attention before they leave your website, so you get another opportunity to show them your bestsellers.

12. Seasonal sales popup

Preparing seasonal offers (think post-Christmas or Black Friday sales) is one of the best ways to drive more revenue during the holidays. 

Website pop-ups are an awesome way to promote your seasonal sales. They are hard to miss and help drive sales at the moment. 

They also help to increase conversions by being time-sensitive and driving action through urgency.

13. Coupon reminder sticky bar

If you offer a discount code or coupon in exchange for an email address, don’t forget to use a sticky bar to remind your visitors to use their digital coupons. 

Many people are excited to claim their discount at the moment…only to forget to use it later! 

Increase your coupon usage rate by using this stylish sticky bar template. 

Best popup templates for collecting feedback

Now, let’s look at some templates for surveying your customers.

These pop-up examples are a little different from the high-converting popups we previously covered. You don’t use them to drive sales or add users to your email list, but they’re equally as important.

These website pop-ups make it easier for you to collect user feedback, which you can use to improve your customer experience. 

Learn more about your visitors’ needs and expectations, then improve your website and/or products based on their responses. That’s how you maximize conversion rates and win customers for life.

14. Attribution survey

The key to understanding your traffic sources is to ask, “How did you find us?”. 

Use this question to find out what attracts first-time buyers to your site. This will help you to know which channels work and what you need to pay more attention to. 

15. Purchase satisfaction survey

Use this template to collect valuable feedback from your website visitors.

Target visitors before they leave your site and ask them to rate their onsite experience. If a visitor responds with a negative emoji—ask them to leave a comment.

This popup helps to identify which elements you can change in your business process. Then tweak those elements to enhance your customer’s journey.

16. Feedback popup

Gain valuable insights for improving your conversion rate and sales with this popup.

Visitors see a survey when they leave your website without making a purchase. Use their feedback to improve your product catalog. 

This popup template is great for getting insight into your shoppers’ needs and buying preferences.

17. NPS sticky bar

The Net Promoter Score (NPS) is one of the best ways to measure customer satisfaction. When a customer gives you a high rating, they’re more likely to refer you to a friend and buy from you again.

This template lets you calculate your NPS without interrupting your website browsers. It targets shoppers with a sticky bar that asks them to take the survey without interrupting them.

Best popup templates to guide your website visitors down the sales funnel

Guide your visitors through the sales journey with the two popup designs below. 

What makes these template examples different from the other sales campaigns we’ve covered? They’re more personalized.

The content of every website popup changes depending on your visitor’s onsite activity. These popup examples use personalization to give your visitors a truly unique browsing experience. And it leads to more sales and conversions for you.

18. Welcome back popup

You’re always going to have visitors who spend time browsing your products, only to bounce before buying something. Use this pop-up to re-engage them when they come back.

Welcome your returning visitors with personalized product recommendations. You can re-spark their interest in the items they previously viewed and inspire them to complete their purchase.

19. User survey

Surveys are great for collecting customer feedback, but that’s not all you can do with them. 

This simple survey will personalize your visitor’s shopping experience by targeting them with relevant items.

Around 91% of shoppers prefer to buy from stores that recommend the right products. Use this template to discover what your visitors are interested in, then enhance their sales journey with personalized recommendations.

20. New product recommender

Inspire your returning visitors to buy more by highlighting your new products to them. 

People who love your store or who are curious to find out about your new stock will appreciate being directed to your latest and greatest items. 

Wrapping up

You don’t need a giant marketing budget to create amazing popups for your ecommerce site.

Try any of these 20 popup design examples or browse our Template Library with 300+ templates to increase your sales and grow your email list.

Every template is fully customizable, so you can effortlessly modify your popup form design using our drag-and-drop editor. 

Register for a free OptiMonk account today and start engaging customers with personalized popups.

Wanna learn more about popups? Read our ultimate guide that will help you to run popups that your customers will love to see and will increase your revenue up to 10 times. 

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