20 Website Popup Templates and Designs to Boost Conversions

website popup templates and designs

Many ecommerce websites struggle with low conversion rates because they’re not creating a memorable onsite experience for their customers. We’re going to show you how to avoid making the same mistake.

You’ll learn how to create personalized popups that speak to your visitors’ interests and shopping preferences. 

Ready to get started?

Let’s kick it off with one of the most popular types of popup campaigns—growing your list of subscribers.

Best popup templates for getting new subscribers

There’s a reason why so many popups ask for visitors’ contact details. Building a newsletter list and enticing people to buy from you with personalized messages is a surefire way to increase your revenue. 

You can expect an average return on investment of $42 for every dollar you put into your email marketing campaign.

Below are seven popup templates that will help you grow your email list. Then you can turn those subscribers into valued customers.

1. Use conversational popups to engage new visitors

Conversational popups immediately capture your prospects’ attention by drawing them into a conversation. For example, you can use these popups to ask a question like, “What are your biggest skincare worries?”. 

In addition, conversational popups drive sales by providing personalized product recommendations.

Style these popups by asking a direct question. Next, ask for visitors’ email addresses. Follow this up by offering a personalized discount and product recommendation.

2. Grow your list with an ebook popup

Ebooks are one of the most popular types of lead magnets for a couple of reasons:

  • They offer a deep dive into topics and content that many of your visitors are interested in.
  • Customers love getting valuable information for free.

Use this popup template to capture leads while offering downloadable content to your visitors. You can position your company as the voice of authority in your industry while building an email list of contacts.

What if you don’t have any ebooks to share with visitors? 

Not a problem. You can use this popup design to share a case study or brochure instead.

3. Increase conversion rates with a gamified popup

Add some fun to your newsletter signups with a gamified popup. 

Gamified popups are perfect for grabbing your visitors’ attention. They’re completely different from your generic newsletter optin. You let your visitors play mini-games for deals and offers.

A gamified popup will do more than grow your list—it’ll also help you maximize your sales. 

When people win prizes after engaging with your popup, they’re more likely to buy from you. That’s what makes gamification such an effective marketing strategy.

4. Get more customer information with a multistep popup

Most of our favorite popup examples are short and sweet. But sometimes you need to collect more information from your website visitors than just an email address. That’s when multistep popups are your best friend.

Here’s how to use them:

  • Step 1: Ask for your visitor’s email address.
  • Step 2: Ask for additional relevant information (phone number, name, location, anything relevant you need).
  • Step 3: Show visitors a “Thank you” message and offer them a discount or coupon code (optional).

This popup template helps to break your message up into different steps—so you don’t overwhelm shoppers with too much information.

5. Add a discount to your email optin

Collect email addresses from first-time visitors by offering them a discount if they decide to join your email list. 

Every visitor who signs up is a new person in your sales funnel. Even if they don’t buy something from you right away, you have a greater chance of converting them into paying customers later.

6. Collect phone numbers using this SMS popup

Use our SMS popup template to grow your SMS list and offer visitors a discount in exchange for their phone number.

When you’re looking for a good popup maker, choose one that supports a wide range of ecommerce solutions. OptiMonk seamlessly integrates with all popular SMS marketing tools, including:

  • Klaviyo
  • ActiveCampaign
  • SMSBump
  • Firepush, and more

While this won’t grow your email list, it will help you stay connected with your subscribers. Take advantage of SMS marketing’s high open rates. Send your exclusive offers directly to your customers’ phones, then guide them down the sales journey.

7. Collect Facebook Messenger subscribers by promoting special offers

Grow your messenger list by promoting special offers in Messenger. These messages can deliver 10x better engagement than email marketing. 

This approach also provides a great user experience because your visitors only need to click subscribe. They don’t need to fill in their email addresses and names. The less effort it is for your prospects to engage, the higher your conversion rates. 

Best popup templates for increasing sales

We looked at popup templates that will keep you connected with people who visit your website. Now let’s look at several popup designs that will motivate visitors to buy from you.

8. Offer time-limited deals with a countdown timer

Fight cart abandonment by using an exit-intent popup and a countdown timer. 

Target visitors who leave your site empty-handed and give them a time-sensitive discount. It encourages on-the-fence customers to complete their sales.

Read this case study to see how BootCuffSocks used a countdown timer and reduced their cart abandonment by 17%.

9. Advertise free shipping with a sidemessage

Increase your average order value with this free shipping sidemessage.

This popup only appears to people with a cart value beneath your free shipping threshold. 

It notifies shoppers that they’ll qualify for free shipping when they spend a little more on your site. And most customers want free shipping, so they’re happy to increase their cart value to qualify for it.

10. Increase sales with a social proof popup

Got customers raving about your products and services? Use this social proof popup template to share those reviews with visitors who are looking at your products. 

Why would you want to do this? Because social proof sells. 

83% of customers use it to inform their purchasing decisions. 

Displaying a meaningful customer testimonial on your product page encourages newcomers to convert. And many will join your email list or buy something from your store.

11. Promote your bestsellers with product recommendations

Want to recapture visitors leaving your website empty-handed? Try this template. 

It’s an exit-intent popup that promotes your best-selling items.

Some shoppers are interested in your product and services, but they aren’t ready to take action yet. This popup grabs their attention before they leave your website, so you get another opportunity to show them your bestsellers.

12. Promote seasonal offers to increase your sales

Preparing seasonal offers (think post-Christmas or Black Friday sales) is one of the best ways to drive more revenue during holidays. 

Popups are an awesome way to promote your seasonal sales. They are hard to miss and help drive sales at the moment. 

They also help to boost conversions by being time-sensitive and driving action through urgency.

13. Remind users of their coupons to encourage redemption

If you offer discounts and coupon codes in exchange for an email address, don’t forget to use a sticky bar to remind your visitors to use their coupon codes. 

Many people are excited to claim their discount at the moment…only to forget to use it later! Increase your coupon usage rate by using this stylish sticky bar template. 

Best popup templates for collecting feedback

Now, let’s look at some popup templates for surveying your customers.

These examples are a little different from the high-converting popups we previously covered. You don’t use them to drive sales or add users to your email list, but they’re equally as important.

These popup templates make it easier for you to collect user feedback, which you can use to enhance your customer experience. 

Learn more about your visitors’ needs and expectations, then improve your website and/or products based on their responses. That’s how you maximize conversion rates and win customers for life.

14. Ask first-time buyers how they found you

The key to understanding your traffic sources is to ask, “How did you find us?”. 

Use this question to find out what attracts first-time buyers to your site. This will help you to know which channels work and what you need to pay more attention to. 

15. Gauge customer satisfaction with an exit-intent popup

Use this template to collect valuable feedback from your website visitors.

Target visitors before they leave your site and ask them to rate their onsite experience. If a visitor responds with a negative emoji—ask them to leave a comment.

This popup helps to identify which elements you can change in your business process. Then tweak those elements to enhance your customer’s journey.

16. Learn why visitors leave empty-handed with this popup template

Gain valuable insights for improving your conversion rate and sales with this popup.

Visitors see a survey when they leave your website without making a purchase. Use their feedback to improve your product catalog. 

This popup template is great for getting insight into your shoppers’ needs and buying preferences.

17. Calculate your Net Promoter Score with a sticky bar

The Net Promoter Score (NPS) is one of the best ways to measure customer satisfaction. When a customer gives you a high rating, they’re more likely to refer you to a friend and buy from you again.

This template lets you calculate your NPS without interrupting your website browsers. It targets shoppers with a sticky bar that asks them to take the survey without interrupting them.

Best popup templates to guide your website visitors down the sales funnel

Guide your visitors through the sales journey with the two popup designs below. 

What makes these template examples different from the other sales campaigns we’ve covered? They’re more personalized.

The content of every website popup changes depending on your visitor’s onsite activity. These popup examples use personalization to give your visitors a truly unique browsing experience. And it leads to more sales and conversions for you.

18. Welcome visitors back with this re-engagement popup

You’re always going to have visitors who spend time browsing your products, only to bounce before buying something. Use this popup template to re-engage them when they come back.

Welcome your returning visitors with personalized product recommendations. You can re-spark their interest in the items they previously viewed and inspire them to complete their purchase.

19. Personalize your onsite journey with a user survey

Surveys are great for collecting customer feedback, but that’s not all you can do with them. This simple survey will personalize your visitor’s shopping experience by targeting them with relevant items.

Around 91% of shoppers prefer to buy from stores that recommend the right products. Use this template to discover what your visitors are interested in, then enhance their sales journey with personalized recommendations.

20. Promote new products to returning visitors

Inspire your returning visitors to buy more by highlighting your new products to them. 

People who love your store or who are curious to find out about your new stock will appreciate being directed to your latest and greatest items. 

Use these free popup templates to launch high-converting popup campaigns

You don’t need a giant marketing budget to create amazing popups for your ecommerce site.

Try any of these 20 popup design examples from our Inspiration Library to increase your sales and grow your email list.

Every template is fully customizable, so you can effortlessly modify your popup form design using our drag-and-drop editor. 

Register for a free OptiMonk account today and start engaging customers with personalized popups.

Wanna learn more about popups? Read our ultimate guide that will help you to run popups that your customers will love to see and will increase your revenue up to 10 times. 

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